1. John Barre Period 4 Due Date: 3/19/10

4. Business Risks When John Pemberton first invented Coca Cola he did not face any large business risks. He was not really focused on starting a new business. He was just experimenting and trying to invent a new drink. When Coca Cola was sold to Asa Candler he spent a lot of money on marketing and trying to expand and make Coca Cola a large business. He did not face many business risks either because the company took off, and their was not much competition at the time. Many people tried to imitate Coca Cola but none were near as seccessful. Coca Cola is the most successful soft drink company in the world, and the name Coca Cola, in English, is probably the most recognizable name in the world.