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The Latino Market Focus, Omaha, NE.
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The Latino Market Focus, Omaha, NE.

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By Yesenia Wilson, M.A. …

By Yesenia Wilson, M.A.

Wilson presents stereotypes and some Understanding of the Latino Community.

Published in: Education
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Transcript

  • 1. The Latino Market Focus MIDLANDS LATINO COMMUNITY DEVELOPMENT CORPORATION
  • 2. Introduction
    • Latinos are the fastest growing ethnicity in America.
    • The buying power of Latinos is approaching $1 trillion.
    • The millions of Latinos living in the United States have become a powerful influence on the Consumer.
  • 3. Overview
    • Part of the Midlands Latino Community Development Corporation’s mission is to connect Latino entrepreneurs and individuals with different opportunities within the community; however, in order to reach part of this goal, it is necessary to help build a bridge between communities for better understanding of needs and stronger leadership.
  • 4. General Cultural Understanding
    • It is necessary to market your product in the Latino terms. Hence, you have to understand the Individual’s values, roots, perceptions of the world, and beliefs.
    • Cultural marketing in the Latino community has to be honest and authentic, because the approach is more about a relationship building.
    • As with any culture you need to speak to the Latino customer in their own language.
    • Advertising influences culture, and culture influences advertising.
  • 5. Latino Cultural Understanding
    • Having multicultural & Bilingual staff members may provide a big impact for your business.
    • Let your Latino Clients to talk to a “ real person”. Remember that in many countries people do not use automated telephone services.
    • Work on your Hispanic “ tarea ”. Learn about culture, idiosyncrasies, issues, concerns, news. It will be easier to build trust with someone that you know something about.
    • Show them you are there, you care about them . Show your business is made to help them and their family.
  • 6. Latino Cultural Understanding
    • You will delight a Hispanic customer when you treat them as a friend or an acquaintance.
    • Do not judge Hispanics by look or accent. Try not to tell them “What did you say? I do not understand you.” Latinos who are trying to learn English are self-conscious about a heavy accent.
    • Do not follow stereotypes. For example: Not all Hispanics work in blue-collar jobs. Not all Hispanics are Mexicans.
  • 7. STEREOTYPING LATINOS
  • 8. Latinos are Dark
  • 9. All Latinos are Indigenous
  • 10. Latino’s Menu
  • 11. Latinos are Low Skilled Workers Senator Mel Martinez (Florida) Supreme Court Justice, Sonia Sotomayor Mexican Consulate Jorge Ernesto Espejel
  • 12. Other Stereotypes
    • Latinos = Loud
    • Latinos = Obnoxious Colors
    • Latinos = Mexican, Puerto Rican, or Cuban.
    • Latinos = Undocumented.
    • Latinos = Don’t Speak English.
    • Latinos = A bunch of family members in one household.

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