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TOUR Internship

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  • 1. The Clubs at St. James Plantation Men’s Member Guest Golf Tournament & Concert & Street Dance Prepared by: Meredith Leigh Dimitrew www. theclubsatstjames .com
  • 2. St. James Plantation Background
    • Gated Community in Southport, North Carolina
    • 1985- Construction Begins for St. James
    • 1999- St. James is incorporated into a town
    • Area Attractions include: downtown Southport, NC,
    • 30 minutes from Downtown Wilmington
    • 1 hour from Myrtle Beach, SC
    • Avg. Temp 72 Degrees
  • 3. Club Features
    • 4 Championship Golf Courses
    • (The Founders, The Players, The Members,& The Reserve)
    • 4 Clubhouses with Dining & Catering available
    • Private St. James Marina with restaurant and boat slip
    • Member Mixers
    • Concerts, Events, Clubs, Bingo, St. James University, Wine Club,
    • Website, Newsletter, Mailing Lists
    • Golf Tournaments
    • Walking & Biking Trails
    • 10 Tennis Courts/ 2 Athletic Centers
    • 2 Outdoor Swimming Pools/1 Indoor Pool
    • Wedding Space Capacity
    • Private Beach Clubhouse in Oak Island (capable for Wedding Ceremonies)
  • 4. Overview of Troon Golf Management
    • Headquartered in Scottsdale, Ariz., with international offices in Hong Kong, Australia, Switzerland and Dubai
    • Troon Golf is the world's leading golf management, development and marketing company.
    • properties located in 31 states and 26 countries.
    Source: Troongolf.com
  • 5. Fall 2009 Newsletter & Halloween Flyer, Just an example of the types of marketing/advertising the Activities Director uses
  • 6. Monthly Calendar’s sent out to staff, so they are aware of the activities that are going on at all four clubs
  • 7. Concert & Street Dance Friday, October 9 th 2009 7:00pm-10:00pm
  • 8. Map of Reserve Club Event Layout
  • 9. Concert & Street Dance
  • 10. SWOT Analysis
    • Strengths:
    • Having the concert & street dance helped promote the renovation of the new club house having the concert at The Reserve Club.
    • Band that performed was wonderful, all the members enjoyed mingling and listening to the beach themed music.
    • Weakness:
    • Some of the members were inquiring about a raffle, since they handed in their tickets at the gate.
    • the location of the outdoor restrooms. The outdoor restrooms were placed in an out of way location and not enough light for members to see surrounding the restrooms.
    • Opportunities:
    • I would suggest raffling off a bottle of wine, something that is small and would not interfere with making a profit from ticket sales.
    • An opportunity of having the concert and street dance is you can also help promote other activities and events going on throughout the months at St. James Plantation.
    • Threats: Weather, Outside Events/Activities the same day
  • 11. Men’s Member Guest (MMG)
    • Wednesday, October 21, 2009
    • Assisting with Packaging the Tee Gifts (Shirts, Golf towels)
    • Skills Challenge 2pm-5pm Members Club (putting, chippings, and long drive competition)
    • Pairings Party 5pm, Décor (Planters with pansies and mums)
    • Italian Buffet
  • 12. Men’s Member Guest (MMG)
    • Thursday, October 22, 2009
    • Round Robin team match
    • Three 9 Hole Matches
  • 13. Men’s Member Guest (MMG)
    • Friday, October 23, 2009
    • Two 9-hole matches
    • Three 9 Hole Matches
  • 14. Men’s Member Guest (MMG)
    • Saturday, October 24, 2009
    • Two 9-hole matches, Champions Shoot-out to determine overall 2009 Men’s Member-Guest Champions
    • Flight Winners announced
    • Heavy Hors d’oeuvres 6pm/ Dressy-Casual
    • Centerpieces of Mums, Pansies, & Coffee beans surrounding vanilla scented votives
    • Trophy Ceremony during Cocktail party
  • 15. MMG Cocktail Event
  • 16. Ladies Events for Men’s Member Guest
    • Ladies Demo Day - Thursday October 22nd at the Reserve Club 10am-2pm
    • Featuring Callaway Golf, Cleveland Golf, Adams Golf, Keri Golf Bags, & Ping. Discounted prices on clubs & apparel.
    • Sweets & Treats Dessert Social- Friday October 23rd at the
    • St. James Marina 3pm-5pm
    • Desserts, Treats, and Signature Cocktails, Nautical Chic Attire, Hosted by St. James Properties.
  • 17. Pictures of Ladies Demo Day
  • 18. Pictures of Sweets & Treats Social
  • 19. Sweets & Treats
  • 20. Tasks involved during Men’s Member Guest Week
    • Assisted with golf staff with packaging tee gifts
    • Set décor out for parings party
    • Greeted guests at pairings part, assisted with finding their tee gifts
    • Taking pictures of the Ladies Demo Day
    • Checked in names at the Sweet & Treats social down at the St. James Marina
    • Took pictures of Sweet & Treats social at the Marina
    • Set out décor for Cocktail event which consisted of arrangements of fall colored flowers, pansies in terracotta pots, mums, and cylinders filled with coffee beans with vanilla votives inside
  • 21. Program Plan
    • Men’s Member Guest Golf Tournament
    • Program Plan
    • Classification: Golf Tournament and Related Events (Ladies Social events) for the tournament
    •  
    • Purpose: For golfers to enjoy a competitive four-day Golf Tournament with an outside guest, for the clubs to generate good publicity with the guests of the members at St. James, brings opportunities to showcase clubs and potentially book other events in the future.
    •  
    • Session Number:
    •  
    • Time: October 21-24 2009
    •  
    • Location: The Founders Club, The Players Club, The Reserve Club, The Members Club
    •  
    • Number of participants: Roughly 450+ (Members, Guests, & Wives of the Member’s & Guests)
    •  
    • Equipment list : Golf Course Maintenance, F&B equipment, DJ equipment
    •  
    • Supply list: F&B Supplies, Tee Gift Packaging, and Décor for all stations (Ballroom, Ballroom foyer, Bar & Grill, Outside Tent)
    •  
    • Program format: Skill development 
    • Benefits:
    • Golf Tournament- Competitive Sport
    • Socializing and Mingling for members and guests
    • Profit for the Clubs at St. James
  • 22. North Carolina