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eMarketing Techniques Series - Online Video by Steve Petti

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    eMarketing Techniques Series - Online Video by Steve Petti - Presentation Transcript

    1. Remember when… “ why do we need a website?”
    2. Remember when…
        • You were asked “why do we need a website?”
        • Websites were the end…?
          • (not a means to an end)
        • And consisted of just static text and images?
        • Content was created once…?
          • (and changed annually)
        • Animated gif’s were “interactive”?
      Yes, I do…
    3. Remember when… “ do you like my new website?”
    4. Remember when…
        • TV had three local stations…?
        • MTV was launched…?
        • Cable meant a choice of 300 channels…?
        • Video clips first appeared on the Web…?
        • YouTe was “new”…?
      Yes, I do…
    5. Remember when… “ Sure, umm…, but what does it do...?”
    6. Remember when…
      • Most websites didn’t utilize video…?
      “ Um…most websites utilize video?”
    7. The Power of Internet Video eMarketing for Entrepreneurs
    8. TV & PC Converge…
    9. It’s Really the Same…
      • It’s not just about video
      • Like any communication vehicle
        • Know your audience
        • Know your objective
        • Shape the message accordingly
      • Five examples…
    10. Case #1: Content Monetization Learn how to take existing content (in any form) and monetize it… Opportunity: Subject matter expert with existing content wants to create new, residual revenue streams.
    11. Case #2: Retail Marketing Learn how to leverage YouTube and video to create awareness and buzz… Opportunity: Designer and entrepreneur wants to take a grass roots approach to marketing and selling.
    12. Case #3: Scale & Leverage Learn how blended learning solutions can be developed and distributed… Opportunity: Personal trainer to the “stars” (e.g. Katie Couric, Kelsey Grammer) wants to take her program to kids across the nation.
    13. Case #4: Channel Marketing Learn how professional development for a distribution channel can create demand and loyalty… Opportunity: Professional haircare products manufacturer wants to sell more salons on its products.
    14. Case #5: eLearning Scale Learn how learning online is looking more like interactive TV… Opportunity: College professor wants to reach a national audience.
    15. For more details see us at www.mindgrabmedia.com or call 330.706.4050

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