Remember when… “ why do we need a website?”
Remember when… <ul><ul><li>You were asked “why do we need a website?” </li></ul></ul><ul><ul><li>Websites were the end…?  ...
Remember when… “ do you like my new website?”
Remember when… <ul><ul><li>TV had three local stations…? </li></ul></ul><ul><ul><li>MTV was launched…? </li></ul></ul><ul>...
Remember when… “ Sure, umm…, but what does it do...?”
Remember when… <ul><li>Most websites didn’t utilize video…? </li></ul>“ Um…most websites utilize video?”
The Power of Internet Video eMarketing for Entrepreneurs
TV & PC Converge…
It’s Really the Same… <ul><li>It’s not just about video </li></ul><ul><li>Like any communication vehicle </li></ul><ul><ul...
Case #1: Content Monetization Learn how to take existing content (in any form) and monetize it…  Opportunity: Subject matt...
Case #2: Retail Marketing Learn how to leverage YouTube and video to create awareness and buzz… Opportunity: Designer and ...
Case #3: Scale & Leverage Learn how blended learning solutions can be developed and distributed… Opportunity: Personal tra...
Case #4: Channel Marketing  Learn how professional development for a distribution  channel can create demand and loyalty… ...
Case #5: eLearning Scale  Learn how learning online is looking more like interactive TV…  Opportunity: College professor w...
For more details see us at www.mindgrabmedia.com or call  330.706.4050
Upcoming SlideShare
Loading in...5
×

eMarketing Techniques Series - Online Video by Steve Petti

1,304

Published on

Steve Petti, President of New Image Media, presents the Power of Online Video at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center

Published in: Business, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,304
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
53
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

eMarketing Techniques Series - Online Video by Steve Petti

  1. 1. Remember when… “ why do we need a website?”
  2. 2. Remember when… <ul><ul><li>You were asked “why do we need a website?” </li></ul></ul><ul><ul><li>Websites were the end…? </li></ul></ul><ul><ul><ul><li>(not a means to an end) </li></ul></ul></ul><ul><ul><li>And consisted of just static text and images? </li></ul></ul><ul><ul><li>Content was created once…? </li></ul></ul><ul><ul><ul><li>(and changed annually) </li></ul></ul></ul><ul><ul><li>Animated gif’s were “interactive”? </li></ul></ul>Yes, I do…
  3. 3. Remember when… “ do you like my new website?”
  4. 4. Remember when… <ul><ul><li>TV had three local stations…? </li></ul></ul><ul><ul><li>MTV was launched…? </li></ul></ul><ul><ul><li>Cable meant a choice of 300 channels…? </li></ul></ul><ul><ul><li>Video clips first appeared on the Web…? </li></ul></ul><ul><ul><li>YouTe was “new”…? </li></ul></ul>Yes, I do…
  5. 5. Remember when… “ Sure, umm…, but what does it do...?”
  6. 6. Remember when… <ul><li>Most websites didn’t utilize video…? </li></ul>“ Um…most websites utilize video?”
  7. 7. The Power of Internet Video eMarketing for Entrepreneurs
  8. 8. TV & PC Converge…
  9. 9. It’s Really the Same… <ul><li>It’s not just about video </li></ul><ul><li>Like any communication vehicle </li></ul><ul><ul><li>Know your audience </li></ul></ul><ul><ul><li>Know your objective </li></ul></ul><ul><ul><li>Shape the message accordingly </li></ul></ul><ul><li>Five examples… </li></ul>
  10. 10. Case #1: Content Monetization Learn how to take existing content (in any form) and monetize it… Opportunity: Subject matter expert with existing content wants to create new, residual revenue streams.
  11. 11. Case #2: Retail Marketing Learn how to leverage YouTube and video to create awareness and buzz… Opportunity: Designer and entrepreneur wants to take a grass roots approach to marketing and selling.
  12. 12. Case #3: Scale & Leverage Learn how blended learning solutions can be developed and distributed… Opportunity: Personal trainer to the “stars” (e.g. Katie Couric, Kelsey Grammer) wants to take her program to kids across the nation.
  13. 13. Case #4: Channel Marketing Learn how professional development for a distribution channel can create demand and loyalty… Opportunity: Professional haircare products manufacturer wants to sell more salons on its products.
  14. 14. Case #5: eLearning Scale Learn how learning online is looking more like interactive TV… Opportunity: College professor wants to reach a national audience.
  15. 15. For more details see us at www.mindgrabmedia.com or call 330.706.4050
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×