Presented at NECC, San Antonio, July 2, 2008

1. Bernie Dodge, PhD San Diego State University

2. Bernie Dodge, PhD San Diego State University

7. Summarize Design Decide Create Predict Decide

8. Decide

9. Adult life is full of decisions

10. Adult life is full of decisions

11. Adult life is full of decisions

12. Adult life is full of decisions

13. Adult life is full of decisions

14. Some people are decisive

15. Others find it hard

16. Comfort with deciding may be inborn 54% = J

19. Claremont, California

20. Grapevine, Texas

21. Salem, New Hampshire

23. Claremont CA Grapevine TX Salem NH Avg Home Price $843,500 $258,800 $346,400 Air Quality 32% 71% 85% July High Temp 87 ℉ 95 ℉ 83 ℉ January Low Temp 41 ℉ 31 ℉ 15 ℉ Clear Days 44% 37% 25% Job Growth 8.3% 15.4% 8.5% Median Age 37 34 40 Married 44% 60% 60% Racial Diversity 112 37 19 Property Crime 31 29 15 Museums 9 8 27 Restaurants 3405 5446 1901

25. A decision I have to make…

28. So…how do we uncover the decisions hidden in our content?

32. Find a Real Problem

34. Create a Problem

36. Create an Opportunity

37. Create an Opportunity

38. Create an Opportunity

45. Don’t just flip a coin…

47. Bernie’s Plasma TV Should I go ahead and have the set repaired? Plus Minus Interesting

48. Bernie’s Plasma TV Should I go ahead and have the set repaired? Plus Minus Interesting Less expensive than replacing it with a new one If it lasts 3 years, the replacement will be bigger, better and cheaper

49. Bernie’s Plasma TV Should I go ahead and have the set repaired? Plus Minus Interesting Less expensive than replacing it with a new one Won’t be ready for Spring Break If it lasts 3 years, the replacement will be bigger, better and cheaper It may break again in 18 months or less We could get a new one immediately

50. Bernie’s Plasma TV Should I go ahead and have the set repaired? Plus Minus Interesting Less expensive than replacing it with a new one Won’t be ready for Spring Break Repairman says LCD is better than plasma If it lasts 3 years, the replacement will be bigger, better and cheaper It may break again in 18 months or less We could get a new one immediately

51. Bernie’s Plasma TV Should I go ahead and have the set repaired? Plus Minus Interesting Less expensive than replacing it with a new one (+5) Won’t be ready for Spring Break (-3) Repairman says LCD is better than plasma If it lasts 3 years, the replacement will be bigger, better and cheaper (+7) It may break again in 18 months or less (-4) We could get a new one immediately (-4) 12 -11

53. Claremont CA Grapevine TX Salem NH Avg Home Price $843,500 $258,800 $346,400 Air Quality 32% 71% 85% July High Temp 87 ℉ 95 ℉ 83 ℉ January Low Temp 41 ℉ 31 ℉ 15 ℉ Clear Days 44% 37% 25% Job Growth 8.3% 15.4% 8.5% Median Age 37 34 40 Married 44% 60% 60% Racial Diversity 112 37 19 Property Crime 31 29 15 Museums 9 8 27 Restaurants 3405 5446 1901

54. Weight Claremont CA Grapevine TX Salem NH Avg Home Price 9 $843,500 $258,800 $346,400 Air Quality 2 32% 71% 85% July High Temp 3 87 ℉ 95 ℉ 83 ℉ January Low Temp 9 41 ℉ 31 ℉ 15 ℉ Clear Days 8 44% 37% 25% Job Growth 9 8.3% 15.4% 8.5% Median Age 3 37 34 40 Married 3 44% 60% 60% Racial Diversity 1 112 37 19 Property Crime 7 31 29 15 Museums 9 9 8 27 Restaurants 9 3405 5446 1901

55. Weight Claremont CA Grapevine TX Salem NH Avg Home Price 9 2 9 8 Air Quality 2 3 7 9 July High Temp 3 5 3 6 January Low Temp 9 8 4 2 Clear Days 8 8 7 3 Job Growth 9 5 9 5 Median Age 3 5 6 4 Married 3 4 7 7 Racial Diversity 1 7 5 3 Property Crime 7 4 5 7 Museums 9 5 5 9 Restaurants 9 5 9 2

56. 386 482 379 Weight Claremont CA Grapevine TX Salem NH Avg Home Price 9 9 x 2 = 18 9 x 9 = 81 9 x 8 = 72 Air Quality 2 2 x 3 = 6 2 x 7 = 14 2 x 9 = 18 July High Temp 3 3 x 5 = 15 3 x 3 = 9 3 x 6 = 18 January Low Temp 9 9 x 8 = 72 9 x 4 = 36 9 x 2 = 18 Clear Days 8 8 x 8 = 64 8 x 7 = 56 8 x 3 = 24 Job Growth 9 9 x 5 = 45 9 x 9 = 81 9 x 5= 45 Median Age 3 3 x 5 = 15 3 x 6 = 18 3 x 4 = 12 Married 3 3 x 4 = 12 3 x 7 = 21 3 x 7 = 21 Racial Diversity 1 3 x 7 = 21 1 x 5 = 5 1 x 3 = 3 Property Crime 7 7 x 4 = 28 7 x 5 = 35 7 x 7 = 49 Museums 9 9 x 5 = 45 9 x 5 = 45 9 x 9 = 81 Restaurants 9 9 x 5 = 45 9 x 9 = 81 9 x 2= 18

58. A decision I have to make…

59. Bernie’s Plasma Decision Tree $1800 $2400 $800 7/10 10/10 10/10

60. Bernie’s Plasma Decision Tree $1800 $2400 $800 7/10 10/10 10/10 $0 2/10

61. Who Decides? 20% 80%

62. Who Decides? $1800 $2400 7/10 10/10 $0 8/10 20% 80%

63. Pawns vs. Origins Richard DeCharms – Personal Causation

64. A Great Resource http://www.mindtools.com

65. Technique #4: Six Thinking Hats

66. 6 Thinking Hats

75. Bernie Dodge, PhD San Diego State University Webquest.org/workshops/decider