Vrm Media Republic2

Slide 1:A n e w b u s in e s s m od e l for fr e e m e d ia . ( t h a t is n ’t a d v e r t is in g ) QuickTimeﾪ and a decompressor are needed to see this picture. Doc S e a r ls N ot a P h .D B e r k m a n Ce n te r 1

Slide 2: Th e r e ’s a s p lit in ou r p s y c h e s b e t w e e n p r od u c e r a n d c on s u m e r A t w or k w e for g e t or ig n or e d w h o w e a r e a t h om e . S o w e “ t a r g e t ,” “ca p tu r e” a n d t r y t o “ ow n ” ou r v e r y s e lv e s .