Addison Whitney®
                                    Healthcare Group




                                    Addison Whit...
An inVentiv health Company




                       The leading provider of customized
           clinical, communicatio...
Addison Whitney Capabilities
Verbal Branding
  Trademark Development
  INN/USAN (Generic) Development
  Global Trademark P...
Large Pharma Client List




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Emerging and Medium-Sized Client List
Accera                 Bavarian Nordic          Dey LP                   ID Biomedic...
Emerging and Medium-Sized Client List
    gg
Merz Pharma                Pharmacopeia            ReVance Thera           Th...
Select Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Select Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Select Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Select USAN/INN Assignments
afimoxifene                                     bevirimat dimeglumine
canfosfamide hydrochlori...
Select Visual Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Select Visual Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Contact us
To learn more about Addison Whitney or to arrange a time to
discuss your upcoming branding initiatives please c...
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Addison Whiteny: Healthcare

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Addison Whiteny: Healthcare

  1. 1. Addison Whitney® Healthcare Group Addison Whitney, LLC 11006 Rushmore Drive Suite 350 Charlotte, NC 28277 USA tel 704.347.5700 fax 704.347.5703 email@addisonwhitney.com www.addisonwhitneyhealthcare.com New York San Francisco Munich Charlotte Tokyo (coming soon)
  2. 2. An inVentiv health Company The leading provider of customized clinical, communications and commercialization solutions to the pharmaceutical and life sciences industry. New York San Francisco Munich Charlotte Tokyo (coming soon)
  3. 3. Addison Whitney Capabilities Verbal Branding Trademark Development INN/USAN (Generic) Development Global Trademark Prescreening (Legal & Regulatory) Global Linguistic Evaluation Market Research Medication Error Prevention Analysis (MEPA) & Brand Preference Testing FDA & EMEA Name Submission Documents Visual Branding Logo Design & Validation Marketing Collateral Development Standards Program Development Brand Strategy Product Positioning & Messaging Brand Equity Assessments New York San Francisco Munich Charlotte Tokyo (coming soon)
  4. 4. Large Pharma Client List New York San Francisco Munich Charlotte Tokyo (coming soon)
  5. 5. Emerging and Medium-Sized Client List Accera Bavarian Nordic Dey LP ID Biomedical Advancis Pharma Bellus Health Dr. Reddy's Ilypsa Alexza Pharma Berlex Labs Dynavax y ImaRx Thera Alimera Sciences BioBDx Elixir Pharma Impax Labs Altana BDSI Endo Pharma Insmed Amarin bioMerieux Eyetech Intercell AG Ambrilia A b ili BioMS Medical Bi MS M di l Ferring Pharma F i Ph Javelin Ph J li Pharma Biopharma Cadence FoldRx Pharma Kosan Amicus Thera Celgene Gentiae Kythera Anesiva Cell Therapeutics Gentium Labopharm AnorMED Chester Valley Gilead Sciences LEV Pharma Antisoma CoMentis GPC Biotech Lifecycle Arca Biopharma CSL Behring Graceway Pharma MannKind Array Biopharma A Bi h Curalogic Horizon Thera Meda Pharma ASCEND Thera Cypress Bioscience Human Genome Medarex Banner Pharmcaps Dainippon Sumitomo Icoria Mentor Barr Labs New York San Francisco Munich Charlotte Tokyo (coming soon)
  6. 6. Emerging and Medium-Sized Client List gg Merz Pharma Pharmacopeia ReVance Thera Theratechnologies MicroDose Tech Pharmasset Salix Pharma Titan Pharma Middlebrook Pharmavite SANGART ToleRx Mitsubishi Pharma Pharmaxis Santarus Topigen Myogen Pharmion Savient Trigen, Ltd Nanogen Point Therapeutics Sciele Valeritas, Inc Nektar Nk Prestwick Ph P i k Pharma Sequella S ll Vicuron Vi NeuNorginem Procyon BioPharma Sigma-Tau Vion Pharm NeurogesX Promius Pharma Sonus Pharma ViroPharma NicOx Protalix Strativa Pharma Xanodyne Novacea Protemix Corp Stryker Biotech Xcel Pharma Oscient Pharma Purdue Pharma Supernus YM Biosciences Ovos Natural Health QRx Pharma Syndax Pharma ZARS Pharma Panacos Pharma Reckitt Benckiser Synta Pharma Zogenix Peplin Limited Regeneron Targanta New York San Francisco Munich Charlotte Tokyo (coming soon)
  7. 7. Select Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  8. 8. Select Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  9. 9. Select Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  10. 10. Select USAN/INN Assignments afimoxifene bevirimat dimeglumine canfosfamide hydrochloride eprodisate disodium dirucotide acetate migalastat hydrochloride entinostat pegloticase ingenol mebutate tigapotide triflutate elesclomol tramiprosate p ezatiostat hydrochloride varlitinib otelixizumab New York San Francisco Munich Charlotte Tokyo (coming soon)
  11. 11. Select Visual Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  12. 12. Select Visual Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  13. 13. Contact us To learn more about Addison Whitney or to arrange a time to discuss your upcoming branding initiatives please contact: Evelyn Chapin Market Research Assistant Addison Whitney 11006 Rushmore Drive Suite 350 Charlotte, NC 28277 USA Tel. Tel (704) 347 5700 ext 75716 347-5700 ext. Fax (704) 347.5703 echapin@addisonwhitney.com www.addisonwhitneyhealthcare.com New York San Francisco Munich Charlotte Tokyo (coming soon)
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