11 literaturverzeichnis und_empfehlungen_fh_salzburg_multimedia_technologie_ss2010

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  • 1. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf Internet Business - Entrepreneurship 2.0 Multimedia Technologie SS2010 Fachhochschule Salzburg Projektordner: https://adtelligence.basecamphq.com/projects/4676887/participants Dozent: Michael Altendorf E-Mail: michaelaltendorf@adtelligence.de Twitter: www.twitter.com/Michael1980 Xing: www.xing.com/profile/Michael_Altendorf
  • 2. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf 1. Literaturverzeichnis und Leseempfehlungen 1.1. Das nötige Handwerkszeug Wöhe: Einführung in die Allgemeine Betriebswirtschaftslehre (absolutes must have!) http://www.amazon.de/Einf%C3%BChrung-Allgemeine-Betriebswirtschaftslehre- G%C3%BCnter- W%C3%B6he/dp/3800635240/ref=sr_1_fkmr1_1?ie=UTF8&qid=1270401794&sr=8-1-fkmr1 Die Web 2.0-Strategie: Innovative Geschäftsmodelle für das Internet http://www.amazon.de/Die-Web-2-0-Strategie-Innovative- Gesch%C3%A4ftsmodelle/dp/3897218666/ref=sr_1_2?ie=UTF8&s=books&qid=1270404207 &sr=8-2 Hal R. Varian - The Economics of Information Technology: An Introduction http://www.amazon.de/Economics-Information-Technology-Introduction- Raffaele/dp/0521605210/ref=sr_1_8?ie=UTF8&s=books-intl-de&qid=1270404008&sr=8-8 Carl Shapiro - Information Rules: A Strategic Guide to the Network Economy http://www.amazon.de/Information-Rules-Strategic-Network- Economy/dp/087584863X/ref=sr_1_1?ie=UTF8&s=books-intl-de&qid=1270404114&sr=8-1 Chris Anderson – The Long Tail http://www.wired.com/wired/archive/12.10/tail.html Don Tapscott - Wikinomics http://www.wikinomics.com/book/ Shapiro/Varian – Information Rules/Network Economy http://www.amazon.de/Information-Rules-Strategic-Network-Economy/dp/087584863X http://www.inforules.com/models/m-net.pdf The Economics of Information Technology http://www.amazon.de/Economics-Information-Technology-Introduction-Empfohelen von Sun Raffaele/dp/0521605210/ref=pd_sim__shvl_title_7/302-5146770-0491211 Shapiro competition policy in the information economy http://faculty.haas.berkeley.edu/shapiro/comppolicy.pdf Wisdom of the Crowd/Die Weisheit der Massen The Tipping Point, Macolm Gladwell (bei den bekannten US Büchern (long tail etc.) besser nur die Zusammenfassung lesen, aber dafür von allen)
  • 3. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf 1.2. Internetstartup gründen Founders at work http://www.amazon.com/Founders-Work-Stories-Startups-Early/dp/1590597141 The Art of the Start http://www.amazon.com/iWoz-Computer-Invented-Personal-Co- Founded/dp/0393330435/ref=sr_1_1?ie=UTF8&s=books&qid=1270400808&sr=1-1 Reality check – Best Practice nach der Gründung http://www.amazon.com/Reality-Check-Outsmarting-Outmanaging- Outmarketing/dp/1591842239/ref=pd_bxgy_b_img_b Innovation and Entrepreneurship http://www.amazon.com/Innovation-Entrepreneurship-Peter-F- Drucker/dp/0060851139/ref=pd_sim_b_5 1.3. Business Plan schreiben Cyberone/BWcon Business Plan Handbuch - anbei http://www.cyberone.de/cms/fileadmin/download_files/Businessplanhandbuch2006.pdf Harvard Business Review on Entrepreneurship http://www.amazon.de/Harvard-Business-Review-Entrepreneurship- Bhide/dp/0875849105/ref=sr_1_3?ie=UTF8&s=books-intl-de&qid=1270401562&sr=8-3 1.4. Finanzplanung Excelvorlage http://www.cyberone.de/cms/fileadmin/images/2010/090824_K_Vorlage_GuV_FCF_Busi nessplanwettbewerb.xls
  • 4. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf 1.5. Gute Software schreiben Coders at work http://www.amazon.com/Coders-at-Work-Peter-Seibel/dp/1430219483/ref=pd_sim_b_1 Joel on Software http://www.amazon.com/Joel-Software-Occasionally-Developers- Designers/dp/1590593898/ref=pd_sim_b_7 iWoz – Steve Wozniak http://www.amazon.com/iWoz-Computer-Invented-Personal-Co- Founded/dp/0393330435/ref=sr_1_1?ie=UTF8&s=books&qid=1270400808&sr=1-1 1.6. Markteintritt und Vertriebsstrategie Crossing the chasm http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0066620023 The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business- Essentials/dp/0060521996/ref=pd_sim_b_2 1.7. Videos The Art of the Start – Guy Kawasaki http://video.google.com/videoplay?docid=-3755718939216161559# Stanford Technology Ventures Program http://ecorner.stanford.edu/ (hier gibt es Videos von Marc Zuckerberg/Facebook, Marc Pincus/Zynga und vielen mehr Vint Cerf – The Internet of Today http://www.youtube.com/watch?v=KeAIwLp9YmA Vint Cerf looks ahead (What’s up next?) http://fora.tv/2010/01/07/Whats_Next_with_the_Internet_Vint_Cerf_Looks_Ahead
  • 5. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf Churchill Club Conversations (Elite Internetverein im Silicon Valley) http://www.google.com/search?hl=en&tbo=s&rls=com.microsoft%3Ade%3AIE- SearchBox&rlz=1I7GGIC_de&tbs=vid%3A1%2Cdur%3Al&q=churchill+club&aq=f&aqi=&aql= &oq=&gs_rfai= Startup Success http://video.google.com/videoplay?docid=2401538119328376288# Ueberpreneur - Elon Musk (CEO Tesla Motors/Elektrosportwagen & SpaceX/Marsreisen) http://www.google.com/search?hl=en&rls=com.microsoft:de:IE- SearchBox&rlz=1I7GGIC_de&q=elon%20musk&um=1&ie=UTF- 8&tbo=u&tbs=vid:1&sa=N&tab=wv
  • 6. Internet Web Business – Entrepreneurship 2.0 | Multimedia Technologie SS2010 | FH Salzburg Dozent: Michael Altendorf Bücher für den Internetunternehmer: Quelle: http://blogs.sun.com/alpercelik/entry/crossing_the_chasm_geoffrey_a 1- Crossing the chasm (Geoffrey Moore) 2- Blue Ocean Strategy(W.Chan Kim and Renée Mauborgne) 3- Made to Stick (Dan Heath & Chip Heath) 4- Inside the Tornado (Geoffrey A. Moore) 5- Good to Great (Jim Collins) 6- Art of the Start (Guy Kawasaki) 7- Rules for Revolutionaries (Guy Kawasaki) Eigentlich muss man die alle lesen…