SOCIAL M   EDIA
The Event Plan for E3 Challenge


         Carol M oxam CSEP
                      ,
            First Ser...
The E3 Challenge
Goal:
 Develop Social Media Marketing
 Campaign for Special Event Boot Camp

Action:
• Select 3 Social Me...
Social Media Strategy

•   Where to participate
•   Who to target
•   What content to create
•   Marketing & Business Inno...
Power of The Punch
•   Share
•   Network
•   Lifestream/ Microblog
•   Review (Engage)
•   User Generated Content/ Partici...
The Army
• Audio –iTunes, Podcasts
• Video –YouTube, iTunes, Podcasts,
• Photos –Flickr
•W  ritten –Blogs, Facebook, Twitt...
Listen



         LISTEN
E3 Twitter Team URL

• Every team receives a Twitter account

• Use your team name for the Challenge as
  your URL
@eventbootcamp

Know the lingo!
                 DM   RT
tinyurl
           #followfriday
Upload a picture
TweetDeck
CONTRIBUTE!
Follow interesting people
Twitter Conference


      #eventprofs

   Mondays - 9:00 p.m. to 10:00 p.m.
Thursdays - 12:00 p.m. to 1:00 p.m.
Facebook the Event Tool

• Updated Information & Feeds

• Group Special Event Boot Camp

• Event Groups
Facebook Tools

•   Create an Event
•   Streamline Updates
•   Photo Posting
•   Note Sharing
Share You Event Photos
Twitter Tools to Select From


                TwtVite
                TwtPoll


 (Consider as one tool for Marketing Plan)
Polls
You Tube
Blogging

                                             • Cocktail of Venues
                                             •...
www.blog.com
www.ready2spark.com
Post Rank


www.postrank.com

  Blog Manager
Second Life
3D Virtual World Community
Event Registration/Invitations
Wild Fire
*SEBC to provide prize for this

             The Team at Wildfire Promotion Builder

             Website: http...
Community Guidelines



  Be              Be                Be
Amazing        Accessible        Authentic

               ...
Event Peeps


www.eventpeeps.com
  Canadian Peeps
InSocialMedia.com


  InSocialMedia.com
Crowdsourcing




• Dell Idea Storm
• 10,000 ideas
• 80,000 comments since Feb 2007
An exam   ple:
The Event: Pay it Backwards




    www.dailychallenge.org
The Challenge


• FUNdraiser
• World Record
• Unite the Community
The Social Network
The Charity
Facebook
Invite, Share, Join,Celebrate




       #pibto
Video Share




http://www.youtube.com/watch?v=vpkfsyUaxww
Photo Share
@relayforlife




        @Relay for Life
My Community

•   League of Rock
•   Event Peeps
•   Facebook
•   Phone
•   In Person
Share You Event Photos
Measurement
Special Event Boot Camp
             E3 Challenge
•   Build It
•   Practice It
•   Share It
•   Challenge It
•   Affiliate...
Carol Moxam
     Special Event Boot Camp
         @ eventbootcamp
  carol@ specialeventbootcamp.com
  katie@ specialeventb...
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
E3 The Challenge.
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E3 The Challenge.

  1. 1. SOCIAL M EDIA The Event Plan for E3 Challenge Carol M oxam CSEP , First Sergeant Special Event Boot Camp
  2. 2. The E3 Challenge Goal: Develop Social Media Marketing Campaign for Special Event Boot Camp Action: • Select 3 Social Media Tools • Each team has Twitter URL
  3. 3. Social Media Strategy • Where to participate • Who to target • What content to create • Marketing & Business Innovation
  4. 4. Power of The Punch • Share • Network • Lifestream/ Microblog • Review (Engage) • User Generated Content/ Participation • Watch/ Monitor
  5. 5. The Army • Audio –iTunes, Podcasts • Video –YouTube, iTunes, Podcasts, • Photos –Flickr •W ritten –Blogs, Facebook, Twitter, LinkedIn, SM Em S, ail • Base –Facebook, LinkedIn, Ning, Bebo, M ySpace • Other –Google Juice, Hash Tags, Tags
  6. 6. Listen LISTEN
  7. 7. E3 Twitter Team URL • Every team receives a Twitter account • Use your team name for the Challenge as your URL
  8. 8. @eventbootcamp Know the lingo! DM RT tinyurl #followfriday
  9. 9. Upload a picture
  10. 10. TweetDeck
  11. 11. CONTRIBUTE!
  12. 12. Follow interesting people
  13. 13. Twitter Conference #eventprofs Mondays - 9:00 p.m. to 10:00 p.m. Thursdays - 12:00 p.m. to 1:00 p.m.
  14. 14. Facebook the Event Tool • Updated Information & Feeds • Group Special Event Boot Camp • Event Groups
  15. 15. Facebook Tools • Create an Event • Streamline Updates • Photo Posting • Note Sharing
  16. 16. Share You Event Photos
  17. 17. Twitter Tools to Select From TwtVite TwtPoll (Consider as one tool for Marketing Plan)
  18. 18. Polls
  19. 19. You Tube
  20. 20. Blogging • Cocktail of Venues • Crowd-source Conference Agendas • Seek the Path of Least Resistance Posted by Ramesh Sambasivan on March 31, 2009 at 1:35am in Tricks of the Trade
  21. 21. www.blog.com www.ready2spark.com
  22. 22. Post Rank www.postrank.com Blog Manager
  23. 23. Second Life 3D Virtual World Community
  24. 24. Event Registration/Invitations
  25. 25. Wild Fire *SEBC to provide prize for this The Team at Wildfire Promotion Builder Website: http://www.WildfireApp.com Follow us: http://www.twitter.com/wildfireapp Become a Fan: http:// www.facebook.com/wildfireinteractive
  26. 26. Community Guidelines Be Be Be Amazing Accessible Authentic Respond Provide Honest and and real value transparent participate
  27. 27. Event Peeps www.eventpeeps.com Canadian Peeps
  28. 28. InSocialMedia.com InSocialMedia.com
  29. 29. Crowdsourcing • Dell Idea Storm • 10,000 ideas • 80,000 comments since Feb 2007
  30. 30. An exam ple: The Event: Pay it Backwards www.dailychallenge.org
  31. 31. The Challenge • FUNdraiser • World Record • Unite the Community
  32. 32. The Social Network
  33. 33. The Charity
  34. 34. Facebook
  35. 35. Invite, Share, Join,Celebrate #pibto
  36. 36. Video Share http://www.youtube.com/watch?v=vpkfsyUaxww
  37. 37. Photo Share
  38. 38. @relayforlife @Relay for Life
  39. 39. My Community • League of Rock • Event Peeps • Facebook • Phone • In Person
  40. 40. Share You Event Photos
  41. 41. Measurement
  42. 42. Special Event Boot Camp E3 Challenge • Build It • Practice It • Share It • Challenge It • Affiliate It • Be it • Have fun with Us!
  43. 43. Carol Moxam Special Event Boot Camp @ eventbootcamp carol@ specialeventbootcamp.com katie@ specialeventbootcamp.com 416-616-6670 LET’ PLAY TOGETHER S
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