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Zee Carnival Singapore

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  • 1. Presents Venue: “Suntec Convention Centre” - Singapore Date: 11 th & 12 th Oct, 2008
  • 2. Introducing “ShowMan”
    • ShowMan - India’s leading organizer of overseas exhibitions ShowMan excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business. Our network of offices and associates extends to 15 countries. With more market-leading events than any other organizer, nobody delivers more business contacts than ShowMan.
  • 3. SISG-ShowMan International Sales Group
    • “ ShowMan International Sales Group” (SISG) specializes in assisting companies in expanding business by taking them to showman’s events abroad.
    • Exhibiting overseas is one of the quickest and most cost-effective means of exploring and entering new markets, and drawing investment from abroad to boost your sales.
    • The SISG Value Proposition:
    • The ShowMan International Sales Group, the leading global tradeshow organizer, is your trusted local partner in the development of international business opportunities. We provide relevant information in order to maximize your Return on Investment and to make your participation at our worldwide events as stress free as possible.
  • 4. How the “SISG” Works?
    • Choose The Right ShowMan Event  
    • To meet your export objectives - and alert you to new markets, events and opportunities you may not be aware of.
    • Advise On The Best Route To Market  
    • Either alone, or as part of a trade association group or national pavilion.
    • Secure Financial Support 
    • For your participation. With our close relationships to government bodies we can advise you on any grants available to support your exhibition presence, either as an individual company or as part of a trade delegation. We can also lobby on your behalf.
    • Bi-Lingual Staff 
    • Who can communicate with you in your mother tongue. This avoids many of the common problems associated with exhibiting overseas, in particular, misunderstandings over contracts produced in foreign languages, and lack of awareness of exhibition deadlines
  • 5. How the “SISG” Works….
    • Practical Support And Advice
    • Once you have booked into your event, you are given practical support and advice with everything from marketing your presence, to organizing logistics and making travel arrangements.
    • Understanding Local Business Culture
    • ShowMan has a local presence in all the markets in which it operates, so the SISG can give you first hand advice on any business customs and practices that may affect a successful outcome.
    • On-Site Customer Support  
    • You will have a representative available at the show who can speak your mother tongue and help you with any issues affecting your participation, including during show build-up and break-down.
  • 6. Why Exhibit?
    • Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.
    • Highly targeted With their tightly focused profiles and carefully targeted audiences, trade exhibitions are highly cost-effective sales and marketing platforms. ShowMan Exhibitions is committed to delivering business contacts that create value for each and every customer. Through buyer clubs, appointment setting systems etc, and on-line visitor planning services, we match the needs of buyers and suppliers ever more closely.
    • Flexible Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together with our web sites, ShowMan provide a dynamic environment for your sales and marketing activities.
  • 7. Why Exhibit….
    • A two-way communication process Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
    • The buyer comes to you Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.
    • Neutral sales environment The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.
  • 8. Why Exhibit….
    • A three-dimensional media Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can see, taste, touch and try your product for themselves. Nothing beats the impact of a live demonstration.
    • Fast market penetration You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in four days at an exhibition than you might otherwise achieve in months.
    • Exhibitions are also one of the quickest and most cost-effective means of exploring and entering new export markets.
  • 9. Exhibition “The Key Rider”
    • Individually, the benefits listed are not unique to exhibitions but what is unusual is their combination in a single, highly flexible promotional tool. Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.
  • 10. What's New For Visitors?
    • There are many ways of sourcing product and supplier information, but only exhibitions allow you to put a suppliers’ claims comprehensively to the test easily and cost effectively – by examining the products for yourself, questioning their creators, and comparing and contrasting their performance. Specifically, visitors attend exhibitions to:
    • See what’s new Exhibitions are a recognized launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.
    • Evaluate products and suppliers You can compile a wide range of competitive information on products and suppliers in a concentrated period of time. According to Industry Research, decision-makers are more likely to name trade shows as an ‘extremely useful’ source of purchasing information than any other media.
  • 11. What's New For Visitors….
    • Keep abreast of industry and market developments Exhibitions are a rich source of new ideas and applications and, as such, play an important role in strategic planning and business generation. ShowMan works closely with sponsoring trade associations and the media to ensure our events are at the forefront of developments.
    • To network/develop business contacts Exhibitions are a focal point for industry, attracting a broad cross-section of representatives, from buyers and sellers, to trade associations and the media. A full programme of associated activities at ShowMan events provide a wealth of additional networking opportunities from seminars and social events, to competitions and award ceremonies.
  • 12. What's New For Visitors….
    • Other common reasons for attending exhibitions include:
      • To consolidate business relationships
      • To solve specific problems
      • To find new markets
      • To appoint agents/seek principals
      • To discuss specific terms/conditions/pricing
      • To obtain technical knowledge
      • To discuss business needs in a neutral environment
  • 13. Presenting Presents Venue: “Suntec Convention Centre” - Singapore Date: 11 th & 12 th Oct, 2008
  • 14. The Association
    • “ ShowMan” and the “ZEE Group” have joined resources to create for the first time ever, an exclusive ‘Fashion & Lifestyle Pavilion’ along with ‘Spiritual & Ayurveda Pavilion’, ‘Real Estate Pavilion’, ‘Food Court Pavilion’, ‘Travel & Tourism Pavilion’, and ‘Medical Tourism Pavilion’ as a part of the hugely popular ‘ZEE Carnival 2008 – Singapore’ which has been held annually for the past two years.
    • As per the contract between ZEE and ShowMan, all booking of stalls for the pavilion is to be done exclusively through and by ShowMan. No booking of stalls for the pavilion can be made directly or indirectly through ZEE or any of its sister concerns.
  • 15. What the Zee Carnival stands for?
    • Lifestyle exhibition along with an extravagant entertainment affair topped with unlimited fun.
    • Zee Carnival in London & Singapore has been a major success over the years.
    • Perfect start of the festive season
    • Platform to interact with South Asians directly – one on one
    • A fun filled weekend with a bevy of Bollywood and Zee stars to ensure a full house on both days – A perfect family long weekend
    • Featuring the best of Bollywood and television stars, pulsating music, lifestyle, food and fashion, a huge variety of shopping and fun.
    • A perfect family outing.
    • Divided into key areas with a focus on different features:
      • Exhibition Stalls
      • Main stage : Entertainment and performances
      • Autograph stage
      • Cookery theatre
  • 16. Glance at Singapore Demographics
    • Total Indian population in Singapore is 3,50,000 i.e. 8% of the total population
  • 17. ZEE Carnival 2008 - Singapore
    • Zee Carnival 2008, Venue: “Suntec Convention Centre - Singapore”, the destination of many prestigious event and exhibition, happening on 11 th & 12 th October 2008. With an overwhelming response in UK & Singapore last year, its time to revive the magic with Zee Carnival Singapore.
    • Zee Carnival 2008 is a platform providing excellent opportunities to highlight Business, the most popular feature this time are:
      • Brand Ambassador
      • Sharukh Khan [SRK]
      • Live Celebrity Performers
      • [Ram Kapoor & Roshni Chopra of Kasam Se and Vidya & Sagar of Dulhan, singers of SaReGaMaPa……..]
      • Fashion catwalk
      • [which will exhibit both traditional & fusion clothing and accessories showcasing the best of Asian designers]
      • Celebrity Performance & Visits
      • [A dedicated area as “Autograph Stage” for interaction of stars with audience and a separate stage for live performance]
      • Live Cooking Zone
      • [Live shows and sampling by various celebrity chefs like “Sanjeev Kapoor”]
      • Product Launches & Talent Hunt
      • Foot Fall
      • [Last year footfall was 18000; its time expected footfall is 20000+
  • 18. Participation Categories and Options
    • Presenting Sponsorship Cost: Rs.40,00,000
    • Associate Sponsorship Cost: Rs.28,00,000
    • Feature Sponsorships Cost: Rs.18,00,000
      • Carnival show guide Full page color ad : Rs.55,000
      • Half page color ad : Rs.32,000
      • Quarter page color ad : Rs.20,000
      • Centre Spread : Rs.1,00,000
      • Back Inside : Rs.80,000
      • Front Inside : Rs.80,000
      • Back outside : Rs.1,00,000
    • Exhibition Stands [Stalls] 9 Sq. Mtr. : Rs.1,35,000
    • 12 Sq. Mtr. : Rs. 1,80,000
  • 19. Exhibition Stand Price List
    • Exhibition Stall
    • 9 Sq Mtr [3 Mtr X 3 Mtr] @ Rs. 1,35,000/ Stall
    • 12 Sq Mtr [4 Mtr X 3 Mtr] @ Rs. 1,80,000/ Stall
    • Shell scheme stands includes:
    • Standard shell scheme built with exhibitor name plate
    • One Table + Two Chairs
    • 1 x 500 watt 13 amp socket
    • 2 X 100 watt Focus Lights
    • Cord carpet, standard color throughout exhibition hall
    • The above package will also apply where two or more stands are combined to create one larger stand.
    • Please Note:
      • All other Fixtures, fittings, electrics and furniture must be booked and paid for separately, ask your consultant for the reference and contact details of Vendor
  • 20. Floor Plan
  • 21. Mileage - Presenting Sponsorship
    • On Air Benefits
      • Zee Carnival to be advertised heavily on Zee Asia Pacific
      • 3 phases of promos :
      • Promo to invite vendors : July & August 2008
      • Composite promo on Carnival & individual promos with artists : Sept & Oct 2008
      • Post event coverage : 8 Special episodes featuring the Carnival to be telecast on the channel
      • Sponsor to get a 5 second audio and visual tag-on with every Zee Carnival promo that is aired on Zee Asia Pacific
    • Commercial Time on Zee Asia Pacific
      • On 8 special episodes : 8X60 seconds = 480 seconds
      • On Prime Time (RODP) : 1800 seconds
      • On Off Prime Time (RODP) : 1800 seconds
    • Total FCT : 4080 seconds
  • 22. Mileage - Presenting Sponsorship…
    • On Ground Benefits
      • 1 Solo Banners at the venue
      • Logo on all Zee Carnival signage at the venue
      • Premium stand space of 36 sqmts
      • MC announcements twice daily
      • Screen on main stage : 2 X 30 seconds spots daily
      • Complimentary passes : 100
    • Off Air Benefits
      • Logo in all print advertising : leaflets/ banners/ magazines
      • Logo in all outdoor advertising : bus panels/ MRT’s/ lamp posts
      • One page ad in the Zee Carnival Show guide
      • Logo to be printed on Zee Carnival entry tickets
      • Logo to be incorporated on the website for one month
  • 23. Mileage - Associate Sponsorship
    • On Air Benefits
    • Zee Carnival to be advertised heavily on Zee Asia Pacific
    • 3 phases of promos :
    • Promo to invite vendors : August 2008
    • Composite promo on Carnival & individual promos with artists : Sept & Oct 2008
    • Post event coverage : 8 Special episodes featuring the Carnival to be telecast on the channel
    • Associate Sponsor to get a 2.5 second audio and visual tag-on with every Zee Carnival promo that is aired on Zee Asia Pacific
    • Commercial Time on Zee Asia Pacific
      • On 8 special episodes : 8X30 seconds = 240 seconds
      • On Prime Time (RODP) : 1200 seconds
      • On Off Prime Time (RODP) : 1200 seconds
    • Total FCT : 2040 seconds
  • 24. Mileage - Associate Sponsorship…
    • On Ground Benefits
      • Logo on all Zee Carnival signage at the venue
      • Premium stand space of 18 sqmts
      • MC announcements twice daily
      • Screen on main stage : 1 X 30 seconds spots daily
      • Complimentary passes : 50
    • Off Air Benefits
      • Logo in all print advertising : leaflets/ banners/ magazines
      • Logo in all outdoor advertising : bus panels/ MRT’s/ lamp posts
      • Half page ad in the Zee Carnival Show guide
      • Logo to be incorporated on the website for one month
  • 25. Feature Sponsorship Opportunities
    • Covers exclusive sponsorship for the following categories:
    • Autograph Stage
    • Entertainment Zone
    • Cookery Theatre
    • Box Office
  • 26. Feature Sponsorship
    • On Ground Benefits
      • Branding of the specific feature stage
      • 1 Banner at the stage
      • Premium stand space of 18 sq mts
      • MC announcements twice daily
      • Screen on Main stage : 1 X 30 seconds spots daily
      • Complimentary passes : 25
    • Off Air Benefits
      • Logo in all print advertising : leaflets/ banners/ magazines
      • Logo in all outdoor advertising : bus panels/ MRT’s/ lamp posts
      • Quarter page ad in the Zee Carnival Show guide
      • Logo to be incorporated on the website for one month
    • On Air Benefits
      • Commercial Time on Zee Asia Pacific
        • On 8 special episodes : 8X30 seconds = 240 seconds
        • On Prime Time (RODP) : 900 seconds
        • On Off Prime Time (RODP) : 900 seconds
      • Total FCT : 2040 seconds
  • 27. Glimpse of Carnival
  • 28. Glimpse of Carnival
  • 29. Tips For Designing Your Stand
    • Set SMART objectives:
    • Specific, Measurable, Attainable, Realistic and to a Timeframe. What do you want from this exhibition?
    • Define the target audience:
    • Who are the audience at this show? What products and services will they be interested in?
    • Develop your message:
    • Keep it simple and to the point. Aim your show specific message at the target audience.
    • Attract people to your stand:
    • Consider at show promotions, sample giveaways, competitions, hospitality, or
    • launch a new product. However, don't let these things distract from your key objectives.
    • Communicate:
    • Who you are. What you do. What benefits you offer to your clients. The obvious needs to be stated.
    • Be clear and concise:
    • Exhibitions are a competitive environment. You only have seconds to attract visitors attention and engage them with your message.
  • 30. Tips For Designing Your Stand
    • Graphics:
    • Larger, bolder, simpler. As a rule of thumb, think of a size and double it. Think of a freeway billboard. What works on the printed page or website will not always work in an exhibition.
    • Space:
    • Leave plenty of room for visitors (buyers) on your stand. At least 50% of your floor area should be left for visitors.
    • Involve your sales team:
    • Brief your team on the stand prior to the show. Give them the whole picture, the why, what, where, who and your objectives, and seek feedback on your exhibit for the next show (write it down).
    • Review, develop and change:
    • Continual development and change is a must. Visitors (buyers) may walk past your exhibit if it "looks the same as last time" - nothing new here!
    • Capture the moment:
    • Photograph the event. Use it in further promotion and as a great stepping stone to your next exhibition stand
  • 31. Terms & Conditions
    • Participation is considered confirmed only when “Showman” receives the participation amount in full.
    • Service Tax will be charged on the total billing @ 12.36%.
    • Cost of any extra activity elements and giveaways will be additional.
    • 100 % of the participation amount has to be released as advance against the total generated bill along with the purchase order.
    • Please go through the contract form thoroughly and sign the contract afterwards.
    • Decision of ShowMan management is final and binding in all regards.
    • Payment to be made in favor of “Showman”
  • 32. For Details Contact
    • Team ShowMan:
    • RD Acharya Head Operations +91 9999 300 201 [email_address]
    • Navneet Singh Head Strategy +91 9899 898 596 [email_address]
    • Ritu Dixit AM– Key Accounts +91 9873 057 930 [email_address]
    • Pooja Chaudhary AM– Key Accounts +91 9953 033 198 [email_address]
    • Vijay Maan Sr. Mgr. – UP [West] +91 9358 040 420 [email_address]
    • Corp. Office:
      • ShowMan House
      • 24/3, HauzKhas Village, New Delhi – 16
      • Ph: +91 11 3294 1508, +91 11 3298 1508
      • www.showMan.co.in