The Impact of Media on Self-Image and Appearance Taylor Hustad Chad Senescall Amanda Statz Rebecca Werner Jon Zylka
The Point <ul><li>Perfect appearance has become one of the most important traits for people to have </li></ul><ul><li>Chil...
History <ul><li>It is unknown when the media started using women as a sex symbols </li></ul><ul><li>Men have also become s...
Women In The Media <ul><li>Women are used much more than men </li></ul><ul><li>Media teaches women to measure themselves i...
The Manifest Function <ul><li>Can be applied to the desired intent of the advertiser </li></ul><ul><li>They use the human ...
The Latent Function <ul><li>Unrecognized by the media </li></ul><ul><li>Consumers can view any fashion magazine and see mu...
Margaret Meed’s Research <ul><li>Went to 3 societies of New Guinea </li></ul><ul><li>Location 1: both sexes were cooperati...
George Murdock’s Research <ul><li>Broad study of more than 200 pre-industrialized societies </li></ul><ul><li>Found global...
Our Research <ul><li>Surveyed 40 college students </li></ul><ul><li>Topic: “Sex and sex appeal in the media” </li></ul><ul...
Our Research
Our Research
Our Research
Our Research
Our Research
Our Research
Other Studies <ul><li>Study 1: 2,379 9/10 yr old girls were surveyed </li></ul><ul><li>40% said they were trying to lose w...
Solutions <ul><li>Write to advertising companies </li></ul><ul><li>Boycotting is absurd as most products would be affected...
Discussion What do you think can be done to solve this problem? How severe do you think this problem is? Questions? Commen...
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The Impact Of Media On Self Image And Appearance

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The Impact Of Media On Self Image And Appearance

  1. 1. The Impact of Media on Self-Image and Appearance Taylor Hustad Chad Senescall Amanda Statz Rebecca Werner Jon Zylka
  2. 2. The Point <ul><li>Perfect appearance has become one of the most important traits for people to have </li></ul><ul><li>Children, parents and friends are told that having the right body type and right clothes will make them successful, intelligent, and accepted by members of the opposite sex </li></ul><ul><li>Advertisement companies have made appearances an all-important part tool in their propaganda </li></ul>
  3. 3. History <ul><li>It is unknown when the media started using women as a sex symbols </li></ul><ul><li>Men have also become sex symbols </li></ul><ul><li>Pepsi product commercials are an example of media using sex symbols </li></ul><ul><li>The use of gender stereotypes to sell products has long been an element of our way of life </li></ul>
  4. 4. Women In The Media <ul><li>Women are used much more than men </li></ul><ul><li>Media teaches women to measure themselves in terms of physical appearance </li></ul><ul><li>Standards of beauty are unattainable for most women </li></ul><ul><li>Media uses young females who are on strict diets or starving to portray the images of beauty </li></ul><ul><li>Young women see models in the media and feel the need to look like them to be attractive </li></ul>
  5. 5. The Manifest Function <ul><li>Can be applied to the desired intent of the advertiser </li></ul><ul><li>They use the human image and its sexuality to create interest in a product by appealing to the desires of the person </li></ul><ul><li>Pictures of beautiful models are shown in hopes that the viewer will see it and think that they need the product to obtain that level of human perfection </li></ul><ul><li>Has proven itself over time to be effective </li></ul>
  6. 6. The Latent Function <ul><li>Unrecognized by the media </li></ul><ul><li>Consumers can view any fashion magazine and see multiple adds with subliminal, if not direct, messages </li></ul><ul><li>“ In 1992, the ten most popular magazines most commonly read by men and women were reviewed for ads and articles related to weight loss. The women’s magazines contained 10.5 times more articles related to dieting and weight loss than did the man’s magazines.” </li></ul>
  7. 7. Margaret Meed’s Research <ul><li>Went to 3 societies of New Guinea </li></ul><ul><li>Location 1: both sexes were cooperative and sensitive to others; labeled as “feminine” </li></ul><ul><li>Location 2: both sexes were typically selfish and aggressive; labeled as “masculine” </li></ul><ul><li>Location 3: like our culture, but reversed; females were dominant and rational, males were submissive, emotional, and nurturing toward children </li></ul>
  8. 8. George Murdock’s Research <ul><li>Broad study of more than 200 pre-industrialized societies </li></ul><ul><li>Found global agreement about defining certain tasks as masculine and feminine </li></ul><ul><li>Hunting and warfare were for the men and home-centered responsibilities were for the females </li></ul><ul><li>Found that societies of the world were as likely to turn to one sex as the other </li></ul>
  9. 9. Our Research <ul><li>Surveyed 40 college students </li></ul><ul><li>Topic: “Sex and sex appeal in the media” </li></ul><ul><li>30% looked at the body as the biggest attraction point (10% were female and 20% were male) </li></ul><ul><li>100% said media uses human beauty as a marketing tool </li></ul>
  10. 10. Our Research
  11. 11. Our Research
  12. 12. Our Research
  13. 13. Our Research
  14. 14. Our Research
  15. 15. Our Research
  16. 16. Other Studies <ul><li>Study 1: 2,379 9/10 yr old girls were surveyed </li></ul><ul><li>40% said they were trying to lose weight </li></ul><ul><li>Study 2: 36,000 students were surveyed </li></ul><ul><li>Girls with negative body image were 3 times more likely than boys to say that they feel badly about themselves and were more likely to believe that others see them in a negative light </li></ul><ul><li>Study 3: Average size of an idealized woman has stabilized at 13-19% below physically expected weight </li></ul>
  17. 17. Solutions <ul><li>Write to advertising companies </li></ul><ul><li>Boycotting is absurd as most products would be affected </li></ul><ul><li>To stop buying would be impossible </li></ul><ul><li>If society tells companies they do not appreciate it, they would be likely to stop </li></ul>
  18. 18. Discussion What do you think can be done to solve this problem? How severe do you think this problem is? Questions? Comments?

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