Sunday Magazine


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Sunday Magazine

  1. 1. Media Kit
  2. 2. Sunday Magazine is positioned as the weekly “must read” lifestyle magazine that keeps readers in the know, while delivering a refreshing and entertaining Sunday read. Glossy, gorgeous and engaging Sunday Magazine is an integral part of the newspaper, essential to the Sunday reading experience for over 3.2 million readers weekly. It is the pop culture, fashion, beauty and lifestyle specialist designed to entertain, inspire and inform. Sunday Magazine
  3. 3. A Quality Environment <ul><li>Sunday has the immediacy and reach of a weekly title in an editorial environment equivalent to that of a glossy, monthly newsstand magazine ie; photography, design, reproduction. </li></ul><ul><li>Uplifting, entertaining and informative reads provide a positive advertising environment. </li></ul><ul><li>Exclusive celebrity one on one interviews, give readers an insiders view into the lives of world class celebrities without the gossip angle. </li></ul><ul><li>High quality gloss stock provides advertisers with an environment to utilise advertising creative that will inspire and excite readers. </li></ul>
  4. 4. The Evolution of sunday magazine <ul><li>Launched in 1997 </li></ul><ul><ul><li>Newsprint paper stock </li></ul></ul><ul><ul><li>Average book size 40 pages </li></ul></ul><ul><ul><li>Regular features </li></ul></ul><ul><ul><ul><li>Fashion, Beauty, Body Report, Donna Hay, Eating out & Stars </li></ul></ul></ul><ul><li>Relaunched March 2004 </li></ul><ul><ul><li>$6 million dollar investment </li></ul></ul><ul><ul><li>Larger glossy paper stock </li></ul></ul><ul><ul><li>Increased book sizes </li></ul></ul><ul><ul><li>Feature stories </li></ul></ul><ul><ul><ul><li>celebrities, pop culture, human interest </li></ul></ul></ul><ul><ul><ul><li>Pop Tart, Sunday Roast, Sunday Best, Fashion, Beauty, Donna Hay, Expats, Star & Can’t Live Without </li></ul></ul></ul><ul><li>Refreshed Feb 2007 </li></ul><ul><ul><li>New fonts, more food, more fashion, new columnist, more flexibility, bigger stars, newsworthy stories, conversation starters, more marketable content, themed issues, more impact </li></ul></ul>
  5. 5. The Value of Sunday Circulation National: 1,286,000 NSW: 666,000 VIC: 620,000 Source: ABC, Jun 2007 (Host Data) Readership National: 3,270,000 NSW: 1,756,000 VIC: 1,515,000 Source: Roy Morgan Sept 2007 (Host Data) <ul><li>Our readers love their Sunday read with an overwhelming 91% of readers reading both the host newspaper and the magazine every week*. </li></ul><ul><li>Sunday is a day of relaxation when readers take time out for themselves, away from the hectic nature of their daily lives to catch up on what is important to them. </li></ul><ul><li>Sunday Magazine is an integral part of this weekend escape and reaches people at a time when they’re relaxed and are more open to an advertising message – Sunday mindset. (62% of readers read the magazine for relaxation)* </li></ul><ul><li>Reach a new and exclusive audience not previously reached via Good Weekend on a Saturday - 83% of Sunday Magazine readers don’t read Good Weekend.** </li></ul><ul><li>Reader Survey June 06 </li></ul><ul><li>** Roy Morgan Sept 07 </li></ul>
  6. 6. <ul><li>Circulation: 1,286,000 </li></ul><ul><li>Readership: 3,271,000 </li></ul><ul><li>It’s part of the Sunday Telegraph in NSW and the Sun Herald Sun in VIC. </li></ul><ul><ul><li>54% NSW and 46% VIC split </li></ul></ul><ul><li>Core reader is female and male 25-49 ABC </li></ul><ul><ul><li>Female skew on AB , white collar urban dwellers </li></ul></ul><ul><ul><li>Readership is 52.4% female and 47.6% male split </li></ul></ul><ul><ul><li>Average age 47 </li></ul></ul><ul><ul><li>63% are married / de facto </li></ul></ul><ul><ul><li>64% live with partner or partner and children </li></ul></ul><ul><ul><li>75% (2,586,000) own or are paying off their home (43% or 1,418,000 own their home outright) </li></ul></ul><ul><ul><li>37.4% (1,236,000 are professional / managers or white collar workers </li></ul></ul><ul><ul><li>59.2% are upper to middle socios (ABCD) </li></ul></ul><ul><ul><li>1,972,000 sunday magazine readers are Grocery Buyers </li></ul></ul><ul><ul><li>Average household income is $72,380 </li></ul></ul>sunday magazine Our Reader Source: Roy Morgan Jun 2007 ABC Audit Jun 2007
  7. 7. The Value of Sunday <ul><li>Sunday Magazine is “valued” by our loyal readers: </li></ul><ul><li>36% of sunday magazine readers are subscription based </li></ul><ul><li>Average number of issues read in the last 4 weeks – 3.8 copies </li></ul><ul><li>Average time spent reading SM 1 ½ -2 hours </li></ul><ul><li>Average number of days the magazine is kept is 4 </li></ul><ul><li>68% live in metro areas and 32% in regional areas compared to GW </li></ul><ul><li>Source: Reader Survey June 2006 </li></ul>
  8. 8. Competitive Set sunday magazine Sunday Life Good Weekend TWAM Lifestyle Entertaining Serious Q Weekend Secondary competitive set: AWW, WD, & NI
  9. 9. Sunday Magazine Exclusivity <ul><li>80.5% (2,655,000) of SM readers DO NOT read Sunday Life </li></ul><ul><li>84% (2,762,000) of SM readers DO NOT read Good Weekend </li></ul><ul><li>97.5% (3,216,000) of SM readers DO NOT read The Weekend Australian Magazine </li></ul><ul><li>80% (2,630,000) of SM readers DO NOT read Australian Woman’s Weekly </li></ul><ul><li>79.5% (2,624,000) of SM readers DO NOT read Women’s Day </li></ul><ul><li>82.4% (2,720,000) of SM readers DO NOT read New Idea </li></ul><ul><li>95% (3,139,000) of SM readers DO NOT read NW </li></ul><ul><li>94% (3,096,000) of SM readers DO NOT read Who </li></ul>Source: RMR Dec 06 (Host Data)
  10. 10. The Power of Sunday magazine <ul><li>Big numbers & immediate reach </li></ul><ul><li>Best of both worlds </li></ul><ul><ul><li>Beautiful glossy quality feature stories </li></ul></ul><ul><ul><li>Weekly format </li></ul></ul><ul><li>Branding </li></ul><ul><li>Retail driven campaigns </li></ul><ul><ul><li>Move product fast </li></ul></ul><ul><ul><li>Grey market </li></ul></ul><ul><li>Power of editorial </li></ul><ul><ul><li>Positive environment </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><li>Eastern seaboard buy </li></ul><ul><li>Cross selling opportunities </li></ul><ul><li>Special themed issues </li></ul>