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Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
Rlc Communication Presentation Final
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Rlc Communication Presentation Final

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Transcript

  • 1. The Communications Zone Functional Region IV Secretary Dorian Shepherd [email_address] Region IV Telecommunications Chair Jeremy Tillman [email_address] Region IV Publications/ Public Relations Chair Lota Ilogu [email_address]
  • 2. Contents National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008 Structure and Contacts 1 Roles and Responsibilities 2 Chapter Expectations 3 Policies and Guidelines 4
  • 3. Communications Zone Structure and Contacts
  • 4. Regional Publications Chair Chapter Publications Chairs Regional Public Relations Chair Chapter Public Relations Chairs Regional Communications/ Telecommunications Chair Chapter Telecommunications Chairs Chapter Secretaries National Communications Chair/ AE Telecommunications Chair National (AE) Secretary & National (AE) Communications Zone Leader National (AE) Public Relations Chair National (AE) Publications Chair Regional Secretary & Regional Comm Zone Leader Communications Zone Structure
  • 5. Contacts
    • National Communications Zone
    • Laura Jenkins
      • National Secretary
      • [email_address]
    • National Public Relations Chairperson (OPEN)
      • [email_address]
    • National Publications Chairperson (OPEN)
      • [email_address]
    • Ninrat Datiri
      • National Telecommunications Chairperson
      • [email_address]
    • Christipher Jenkins
      • National Communications Chairperson
      • [email_address]
  • 6. Contacts (Cont.)
    • Regional Communications Zone
    • Dorian Shepherd
      • Region IV Secretary
      • [email_address]
    • Jeremy Tillman
      • Region IV Telecommunications Chair
      • [email_address]
    • Lota Ilogu
      • Region IV Publications/Public Relations Chair
      • [email_address]
  • 7. Communications Zone REB Roles and Responsibilities
  • 8.
    • Chair of Communications Zone
    • Submit monthly reports – include entire zone
    • Participate in scheduled conference calls
    • Record meeting and conference call minutes - distribute in a timely fashion
    • Record and distribute action items
    • Maintains communication guidelines
    • Documentation creation, distribution and archiving
    Roles & Responsibilities Secretary
  • 9. Roles & Responsibilities
    • Responsible for all regional publications
    • Evaluate, approve, and finalize the general content of the Chapter newsletter
    • Develops flyers, newsletters, etc. to keep members and other stakeholders informed
    • Supply Chapter updates to National Publications – The Alumni Arsenal, Career Engineer, The Bridge, and NSBE Magazine
    • Evaluate publication alternatives
    • Maintain regional publication contacts
    Publications Chair
  • 10.
    • Prepare and submit articles affecting the public image and branding of NSBE to outside publications
    • Develop and distribute press releases
    • Develop and maintain a list of PR contacts (local newspapers, magazine, etc.)
    • Design and distribute brochures containing information about NSBE
    • Identify other black engineering student/professional organizations for the purpose of collaboration and/or support
    Public Relations Chair Roles & Responsibilities
  • 11. Roles & Responsibilities
    • Design, develop, and maintain regional websites
    • Assist Chapter Telecommunications Chairs with regional websites
    • Improve electronic communications throughout the region
    Telecommunications Chair
  • 12. Chapter Officer Expectations
  • 13. Secretary
  • 14. Secretary Duties from the By-laws
    • Record and report minutes/action items of ALL Chapter meetings and other Chapter business
    • Keep and maintain updated files of Chapter correspondence and be responsible for submitting old files to [me]
    • Revise and maintain Chapter By-laws and submit changes as they are proposed
    • Preside over the Communications Zone
    • Produce an official transition report at the close of the term of office
  • 15. Other Secretary Duties
    • Record attendance at all Chapter meetings
    • Proofread Chapter magazines and web content
    • Develop a Strategic Plan
    • Prepare and submit monthly reports
    • Vote
    • Distribute NSBE related e-mails to your chapter
    • Participate in conference calls
  • 16. Minutes/Action Items Protocol
    • Executive Board Meetings Record
      • Call to order
      • Date
      • Roll Call-Attendance
      • Summary
      • Action Items
      • Distribute the Minutes in a timely manner
  • 17. Telecommunications
  • 18.
    • Develop/Maintain chapter website
    • Participate in Conference Calls
    • Serve as Chapter Technician
    Responsibilities
  • 19. Chapter Website
    • Abide by NSBE Website Guidelines
      • NSBE Logo
      • Regional and National Links
      • Additional Guidelines
    • Keep sponsors and peers up to date
      • Before and After Event updates
      • Pictures and Media preferred
    • Be professional
      • Color Scheme
      • Proofreading Content
  • 20. Chapter Technician
    • Make sure that A/V system is working properly for meetings
    • Try to promote the use of new technologies to make NSBE and student life more efficient
  • 21. Publications/Public Relations
  • 22. Chapter Responsibilities
    • Duties as outlined in Chapter Constitution and By-laws
    • Generate good publicity for your chapter
    • Submitting Press Releases
      • School Newspaper
      • Local Newspaper
    • Participate in conference calls
  • 23. Publication: NSBE Circuit
    • Region IV Newsletter: The Circuit
    • Released once a month (1 st of each month)
    • Monthly Themes
    April – Last Issue/Transition November – FRC March – National Convention October – FRC February – Black History September – Back to School January – Back to School August – RLC December – Holiday/Christmas July – SCC
  • 24. Publication: NSBE Circuit
    • Newsletter content
      • Scholarships
      • Corporate Connection
      • Member of the Month
      • Comic Relief
      • Articles (NEEDED from You!!)
  • 25. Graphic Design
    • Important Software
      • Adobe Photoshop
      • Microsoft Publisher
      • Microsoft Word
      • Web media:
        • Dreamweaver or some other web authoring WYSIWYG
      • Photo editing software
      • Macromedia Flash or another animation program
  • 26. PR Media Breakdown Christipher Jenkins National Comm. Chair
  • 27. How to Write a Press Release Public Relations: Two-way communication between an organization and its public to create a positive image. To Inform!
  • 28. How to Write a Press Release
    • HEADLINE
    • Subhead
    • Dateline—First Paragraph (5Ws)
    • Second Paragraph—Supports the first with additional detail
    • Third Paragraph—Typically includes a quote
    • Fourth Paragraph—Includes additional info, but watch out
    • Final Paragraph—Boilerplate information
    For Immediate Release For more information: Regional Contact 703-549-2207 public relations@nsbe.org
  • 29. How to Write a Press Release
    • Clear sentence structure
          • Short paragraphs
          • Proper grammar
          • Simple words
          • Active voice
          • Associated Press Style
    • A SECOND SET OF EYES IS KEY
  • 30. Public Service Announcement
    • Public Service Announcements
        • Spot announcements
        • “ as-recorded” spots
    • Standard length
        • 10 seconds, or about 25 words
        • 20 seconds, or about 45 words
        • 30 seconds, or about 65 words
        • 60 seconds, or about 125 words (not as common)
  • 31. Strategic Planning: Chapter Focus
    • Primary Press Release Focus (2008-2009)
      • A Walk For Education
      • Fall Regional Conference
      • Signature Programs from National Programs Zone
      • NSBE Day (if applicable)
      • Chapter Events
        • Volunteer service, Quiz Bowl, anything that promotes your chapter!!! BE CREATIVE!!!!!
    • Press Release Medium
      • School Newspaper (PRIMARY FOCUS)
      • Local Newspaper (PRIMARY FOCUS)
  • 32. Action Item
    • Submit Contact Information
      • What to submit: active email address
      • Submit to: Regional Publications Chair
      • Assigned To: All Chapter Publications Chairs
      • Deadline: August 20, 2008
    • Obtain School and Local Newspaper Contact Information
      • What to submit: Press contacts for college paper, local news paper
      • Submit to: Yourself, Regional Publications Chair
      • Assigned To: All Chapter Publications Chairs
      • Deadline: Sept 1, 2008
  • 33. Communication Policies, Guidelines
  • 34. NSBE Logo and Nomenclature
    • Refer to the NSBE Acronyms List for NSBE acronyms
    • Use of acronyms
    • Usage of “the Torch”
    • Symbol should be used in all official documents distributed to non-members
    • The Torch should never be lonely!!!
    National Society of Black Engineers
  • 35. Email Blast Policy
    • Regional
      • Pertains to all emails sent by the Regional Executive Boards to their respective Regional membership
      • All Regional email blasts must be sent using NSBE Online (NOL)
      • No more than 2 Regional emails can be sent out in a given week
      • Regional emails cannot be sent out on the 2nd and 4th Fridays of each month
  • 36. Templates Available
    • Meeting Minutes
    • Website
    • Press Release
    • Flyer/ Brochure
    • Correct logo
    • Action Item
  • 37. Thank You !
  • 38. Functional 2 Strategic Planning (Marketing Your Event)
  • 39. Agenda
    • Target Audience/Market
    • Key Messages
    • Market Penetration
    • Desired Outcomes
    • Timelines / Resources
  • 40. Target Audience/ Market
    • Who is your target audience/market?
    • Do you have more than one target audience/market?
    • Are there other stakeholders?
    • Are you reaching the community the event is in?
  • 41. Key Messages
    • What is the key message you want to get out for the event?
    • What is the key message you need to convey to each target audience/ market?
    • Are your messages germane?
  • 42. Market Penetration
    • What are the best medium(s) for communications with each of the targets?
      • Websites
      • Radio
      • Text messages
      • Virtual Communication (E-blasts, eNewsletter, etc.)
      • Written Communication (magazines, newspaper)
      • Visit businesses or institutions
  • 43. Market Penetration
    • What is the back-up method of communication for each target?
    • Prioritize target market/audiences for the most impact
  • 44. Desired Outcomes
    • Audience numbers
      • Conference site capacity vs. reach of marketing plan
    • Audience location
      • A half-day event is taking place in New York City
      • How much do you focus on the Alaska vs New Jersey market?
    • Audience characteristics
      • Do you want young professionals at event
        • should postcard be a colorful cartoon?
  • 45. Timelines / Resources
    • What is your budget?
    • Who is the contact on the NSBE side?
    • Who needs to be contacted or coordinated with outside of NSBE?
    • How soon is information needed and who needs it?
    • What needs to be drafted and by whom?
    • What formats are acceptable?
    • When do the messages need to be out?
  • 46. Execute
    • Develop the graphics
    • Deliver print ads
    • Distribute flyers
    • Update website
    • Visit schools and community centers
  • 47. Thank You !

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