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Qual Research Planningand Practice

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  • Transcript

    • 1. Qualitative Research Methods: Planning and Practice Dr.Chris Atton Reader in Journalism School of Creative Industries (includes notes pages)
    • 2. Beginning
      • The subject matter is social life itself
      • ‘ seeing the world from the viewpoint of the “actor”’
      • Learning about ‘a culture from the inside out' (Hannabuss, 1996: 22-23)
      • Stresses understanding
      • 'reflexive of the process that has produced [it]' (Altheide, 1996: 2)
    • 3. Reflexivity
      • Requires a commitment to interpretation
      • Is it possible or desirable for us to suspend our sense of belonging?
      • A judicious balance between critical distance and empathy
      • Patton's 'empathic neutrality'
    • 4. Three Methods
      • Interviews
      • Focus groups
      • Case study research
    • 5. Selecting
      • Not seeking representativeness
      • Theoretical sampling
      • Intrinsic study - for its own sake
      • Instrumental or extrinsic study
      • Intrinsic is pre-selected
      • Instrumental - choose on basis of maximising what we can learn, ease of access, openness to our enquiry
    • 6. The Principles of the Interview
      • Don’t put ideas into their heads - access their perspectives
      • For motives and informal procedures
      • For contradictions between attitudes and behaviour
      • Gives respondents time to reflect
    • 7. The Principles of the Focus Group
      • Reliance on interaction within the group
      • Researcher acting as moderator
      • Group may influence nature of data it produces
      • Less depth and detail about experience and opinions
    • 8. The Principles of Case Study Research
      • Qualitative observation
      • ‘ Naturalistic fieldwork’
      • Holistic
      • Ethnographic
      • An integrated system
      • A bounded system
    • 9. Planning the Interview
      • Consider time, cost, your skill
      • Identify respondents –availability, approachability
      • Confidentiality and anonymity
      • Pilot interview - clarity, relevance, best order
    • 10. Planning the Focus Group
      • Composition of groups
      • Number of groups
      • Recruitment
      • Homogeneity of background, not attitudes
    • 11. Planning the Case Study
      • Identifying the case
      • Access
      • Planning with gatekeepers
      • Time frame
    • 12. Interview Practice
      • Establish rapport - avoid jargon, be honest
      • Explore questions fully
      • How to take more than notes
      • Reliability
    • 13. Focus Group Practice
      • Duration
      • Unstructured or structured with probes
      • Ground rules
      • Low moderator involvement
    • 14. Case Study Practice
      • Observing
      • Examining meaning and redirecting observation - progressive focusing
      • Triangulation through multiple perspectives
      • Interviews and documents?
    • 15. Concluding
      • Understand what and how the actors understand
      • Preserve multiple realities
      • Preserve different - even contradictory - views of what is happening
    • 16. Reading
      • McCracken, Grant (1988) The Long Interview . Newbury Park, Calif. and London: Sage.
      • Morgan, David L. (1988) Focus Groups as Qualitative Research . Newbury Park, Calif. and London: Sage.
      • Stake, Robert E. (1995) The Art of Case Study Research. Newbury Park, Calif. and London: Sage.