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Public Relations needs democracy Democracy needs Public Relations
Hungarian Public Relations Association Established 27.12.1990. by 35 PR-Professionals
The most important data's of the Hungarian Public Relations Association Accreditation of the public relations education – III. PRince Award 1998 I. Quality in PR Conference Budapest - II. PRince Award 1997 Budapest PR-WEEK: IPRA Seminar – I. PRince Award – I. CEPRA – I. Hungarian PR Conference- Joining CERP 1996 „ Veszprém” Statement – relationship between PR and Marketing 1995 „ Székesfehérvár” Statement – role of PR in the life of organizations 1993 „ Gardony” Statement – First Hungarian PR-Day Székesfehérvár 1992 The PR -profession registered as an individual profession / job in Hungary 01.01.1992. Accepting the Athens and the Lisbon Code , HPRA Code of Conduct , HPRA long term strategy 1991
The most important data's of the Hungarian Public Relations Association IV. PRince Award 2004 II. EU PR Discussion Days HPRA – E D PR „ PR professional recommendations” 2003 I. EU PR Discussion Days I. IPRA Central European PR Conference Budapest 2002 Hungarian Conference of Public Communication Budapest 2001 Hungarian Conference of Public Relations Pécs 2000
The most important organizations, persons of the Hungarian pr-market:
PR Agencies, PR Consultancies (more than 60 Agenc ies in Hungary) – individual pr-experts (appr. 3000)
In-house PR departments
Publishers, Editors, Journalists, Events organizers etc.
Hungarian Public Relations Association
EDPR - Endowment for Development of Public Relations
MAKSZ - Hungarian Association for Communication
Collegium's of Hungarian PR Agencies
The „Hungaricum” in the Hungarian pr-market: PRince Award International Public Relations Film-, Video and Multimedia Festival The Diamond Awards: 1996 A passion to be free - EU Commission 1997 The World of Skanska - directed by Liv Ulman 1998 Slovenia Multimedia CD – Slovenia Touristic Board 2004 EU-robot – Hungary
The behaviour and the mentality of these society are “feudalistic”. The society is working in the capitalistic environment, with a feudalistic mentality, when the society has socialistic consideration.
Advertising Corruption Revolver Journalism Not to publish the article, wrong news To publish negative news about the competitors
To generate anti support against the competitors
To destroy the image of the competitors
“ Public relations is the conscious organisation of communication. PR is a management function. The task of PR is: To achieve mutual understanding and to establish a beneficial relationship, between the organisation and its publics and environment, through two-way communication.” CERP