What do people
their body image and
what they eat?
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Annual Americans Spending
One million Americans spend $8.4 billion on cosmetic
$40 billion this year to lose weight.
Weight loss industry $48.8 billion.
Diet soft drinks $14.86 billion.
Health clubs $13.52 billion.
The commercial weight loss centers category 1.2
Source: October 2002 report from Marketdata Enterprises.quot;
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Bulimia Nervosa: Recurrent episodes of binge
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Anorexia Nervosa: Refusal to maintain body
weight at or above a minimally normal weight for
age and height.
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M agazines and celebrity
weeklies and fashion
magazines often focus on
weight issues or feature ultra-
thin celebrities and models.
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What is average body?
-The average U.S . woman is
5’4” and weighs 140 pounds.
In contrast the average U.S .
model is 5’11” and weighs 117
-Twenty years ago the average
fashion model weighed 8% less
than the average woman.
Today she weighs 23% less.
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Eating disorders affect men and women
Ideals promoted by media.
Sport that demands
Job or profession that
Culture fixated on diets
and physical appearance
is also a risk factor.
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K ate M oss is 5’7”
and weights 95
pounds. That is 30%
below ideal body
(S ource: CNN)
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I’ve always thought M arilyn M onroe looked
fabulous, but I’d kill myself if I was that fat.” -
Elizabeth Hurley, Model/Actress (Source: Allure)
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Television and M ovies: A ctresses often
seem to “ shrink” before our eyes depending
on their level of fame.
The more famous,
the thinner person becomes.
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quot;What's most shocking about
this trend. . .
is that you have young girls
with normal figures who start
to lose weight after they
become famous and achieve a
certain level of awareness in
-Danielle S tern, associate editor for Radar, a New Y ork-
based pop-culture magazine.
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“ To the fashion industry, it’s not sexy to
be a size 8.”
“ It’s sexy to be a size 2 and a size 4
and these girls have got to fit into
sample sizes. They want to wear the
beautiful gowns on the red carpet and
those don’t come in the double digits.
Those come in the very small, small
single digits. They have to be a
glorified hanger, that’s it. Liv Tyler is
considered humongous in Hollywood.
It’s unfortunate, but it’s true.”
- L ola Ogunnaike, The New Y ork Times
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79% of teenage girls who vomit and 73%
of teenage girls who use diet pills are
frequent readers of women’s magazines.
(Source: University of Michigan)
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Half of teenage girls
One-third of teenage boys
adopt unhealthy weight-control
behaviors such as skipping meals,
fasting, smoking cigarettes, vomiting,
and taking laxatives.
(Source: ABC News)
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What do Pro-Ana or Pro-Mia or Pro-Ed sites
Kids Getting 'Thinspiration' From Dangerously
Skinny Stars ABC News video http://
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20% of people with
serious eating disorders
With treatment, 2-3% die
Anorexia recovery takes
an average of 3-7 years
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What not to do or say
“Would you just eat already??”
Why are you doing this to me?
Never criticize or shame.
Don't waste time trying to reassure your friend
that s/he is not fat. S/he will not be convinced.
Don't be a food monitor.
Never nag, plead, beg, bribe, threaten or
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What do you notice first about another
What is the media’s responsibility where body
image is concerned?
What is the responsibility of celebrities?
What are some examples of a healthy body
image being promoted?
How successfully do we communicate through
our body image?
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What do you communicate through
what you eat?
What would you eat at a job interview
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What would you wear to a job
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