LISTSERV PLAN Program Manager: James G. Auchter
What is a Listserv? The ListServ is an electronic mailing list. Many of you already have joined a such a mailing list deliberately by signing up with the New York Times or GAO on line, you might have visited Ebay, made travel arrangements on Expedia.com, Travelocity.com, or bought something from Amazon.com. Even if you’ve never done any of those, you signed up for Army Knowledge Online which is in part a ListServ. Another question is “will we simply get electronic junk mail or Spam, by signing up for this service?” No! The reason we need the information we collect on the ListServ is to serve you—the careerist better. Using the information we get we can target that information that is most pertinent to you at this particular time in your career. This way you don’t have to drill through irrelevant screens and pages of information, or desperately calling people to figure out how you should apply for that course you really want to take, only to find out you missed the opportunity.
ListServ is NOT: The single solution to improving communications and out reach efforts.
ListServ is an Excellent way of distributing information, in a cost effective manner. - Costing less then mailing it ensures a larger number of people will get their information in a timely fashion while reducing paper and file storage space. - Effective for creating a dialogue within a team and as an effective team building problem solving tools. - Relatively simple to administer and after initial installation. It requires minimal technical support if a person on the staff has a high level of technical skill.
Requires a web page for careerists to register in the ListServ database. Database would require the following information be input into fields- — Name — Series or FA — Rank or Grade — Title — MACOM — Installation — E-mail address — 2 nd E-mail address
— 200 character text box or drop down menu of the careerists training interests.
ListServ Fundamentals 3 ListServ Data 1. CP 11 and FA 45 personnel from all over the world log into the Web server and input there data. Web server at Pentagon 2. ListServ database resides on the web server and is backed up daily with the web server. Database will require 300MB of space (Assuming we get an 80% enrollment rate.) on the server for ListServ program and data. 3. PO Office can access the data base and send out messages to either the entire population or target specific audiences. Furthermore, under-represented groups could be targeted to encourage enlistment on the ListServ through marketing campaigns.
The ListServ provides the Comptroller civilian and military careerists with a tool to help enhance and develop their careers so that they can realize their potential, and the Army can get the world class work force it needs going toward the future. However, the ListServ is still only as useful as the careerist’s willingness to use it. Managers committed to developing their personnel though can help, by using the ListServ not only to develop their careers, but also those of their staffs. Many careerists are not aware of the opportunities available to them to grow, or think they are ineligible for these programs. The ListServ is one tool that makes those further from the flagpole aware of the opportunities available for them to grow. Attached is at the end is a brochure on the ListServ rollout that I ask you to share with others.
The initial test run will be done with the PO staff. Key roles in managing and editing the ListServ are currently being identified. The PO test run should be complete on 14 Dec 14, 2001. An additional test run may be done on Jan 7, 2002.
Test run with FO and CEAC
The first marketing test will be within OASA (FM&C). At this point the crucial aspects are in marketing it, as the technical problems should be largely ironed out. This allows us to quickly change the marketing mix, and identify marketing that gets results-the more people we can get signed up the better the marketing plan. 90 % sign up rate is an A.
The first full rollout. A chance to develop a real marketing test. We should be able to reach everyone. However, it must be a voluntary request, without upper-management pressure, but their support-Again the more people we can get signed up the better the marketing plan.
RM Magazine Article
One of several venues we will use to get people interested in and signing up for the ListServ. Other venues include PO briefings, messages to the EC and CJEC, the web itself, and simply talking it up. At the same time I will need to work with various commands and agencies to show their IT teams how their networks won’t become clogged with this information.
Following this is a rollout schedule for the major commands and agencies throughout the Army.
Prepare the system and establishing procedures to ensure it can be properly maintained and managed. Includes learning the process with an eye to streamlining the system so that it may run seamlessly and not interfere with other network functions, while being easy for the less savvy program manager to utilize and manage.
Making sure everyone knows about the system – a complete marketing effort . Requires continuous communications and constant dialogue. Involves persuading everyone of the benefits it offers-from the careerists to the supervisors to those working to make us all a world class work force.
SMDC/USMA/MEDCOM 13 – 31 May SOUTHCOM/USARSO/USASOC 20 – 31 May
EUCOM/USAREUR 31 May – 14 Jun
USARPAC/EUSA 12 – 24 Jun
AR-PERSCOM 18 – 28 Jun
Tired of always being the last to know? Feel like you are on a remote outpost and not getting the career news you need in time? Well, now we can fix that, by getting you on the CP 11 and FA 45 ListServ. Registration is simple- Just a few key-strokes and clicks of the mouse. Go to our Web site: http://www. asafm .army.mil/ proponency / acpo .asp Then follow the simple instructions. It is as easy as registering for Army Knowledge Online. SAFM-PO Soon you will get information on career management issues and timely reminders of deadlines for professional development opportunities. Your registration also helps us know where you are in your careers, so that we can target our programs to meet your needs and the Army’s. PO 13