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Greening The Corporate Housing Industry

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    • 1. GREENING THE CORPORATE HOUSING INDUSTRY: OPPORTUNITIES AHEAD
    • 2. WHAT DOES GREEN MEAN ??? Conservation? Preservation? Alternative Energy? Reuse? Reduce? Recycle? Energy Efficiency? Sustainable? Organic? Natural? Non-toxic? Biodegradable? Reclaimed? Renewable?
    • 3. WHAT DOES GREEN MEAN ??? Innovation? Save Money? High-performance? Easy? Stylish? Healthy? Fun? Affordable? Convenient? Smart? Sexy? Well-designed? Attractive? Cool?
    • 4. TO SHIFT BEHAVIOR: MAKE IT AWESOME
      • Air Jordan XX3
      • By Nike
      • 23 rd Edition
      • Minimal Glues
      • Minimal Materials
      • Part of Nike’s Considered Collection
      www.powercubeenergy.com This Freakin’ Shoe is Green! “ Rather than monitor the use of facial masks by overseas workers handling toxic chemicals, Nike is teaching itself to design shoes that don't use them.” - Wall Street Journal, 2/15/08
    • 5. LET’S MAKE GREEN DESIGN THE BEST DESIGN
    • 6. MAKE GREEN DESIGN THE BEST DESIGN www.vivavi.com
    • 7.
      • Rapidly Renewable Materials
      • SPRING CHAIR
      • By Modern Bamboo
        • Bamboo – the amazing, fast-growing grass
      MAKE GREEN DESIGN THE BEST DESIGN www.vivavi.com
    • 8.
      • Reused Materials
      • Gotham Rocker
      • By Peter Danko
        • Seat webbing from Post-industrial Seatbelts
        • Forest Stewardship Council (FSC) certified wood
        • Low VOC finish
      MAKE GREEN DESIGN THE BEST DESIGN www.vivavi.com
    • 9.
      • Sustainably Harvested Materials
      • KNU DESK 2
      • By Knu Furniture
        • Forest Stewardship Council (FSC) Certified Wood
        • Steel legs (40% recycled content)
        • Low VOC finishes
      MAKE GREEN DESIGN THE BEST DESIGN www.vivavi.com
    • 10.
      • Comfortable Green Furniture
      • SANTA BARBARA SOFA
      • By RC Green
        • FSC Certified Wood
        • Natural Latex Cushions
        • Low-VOC glues and finishes
        • Natural fabric upholstery (organic cotton, bamboo, hemp and linen)
      MAKE GREEN DESIGN THE BEST DESIGN www.vivavi.com
    • 11.
      • Comfortable Green Furniture
      • LOCKPORT SOFA
      • By Crate & Barrel
        • Certified Woods
        • Soy-based Cushions
        • Natural fabric upholstery (organic cotton, bamboo, hemp and linen)
      MAKE GREEN DESIGN THE BEST DESIGN www.crateandbarrel.com
    • 12. STOP GUILT-TRIPPING. START ATTRACTING.
      • TELL BETTER STORIES
      • Avoid Gloom and Doom
      • Appeal to “Enlightened Self-Interest”
      • Going Green improves the quality of our lives
      www.lazyenvironmentalist.com
    • 13.
      • Effortlessly Conserve Water
      • AQUS TOILET SYSTEM
      • By Water Saver Tech
        • If it’s yellow let it mellow. If it’s brown flush it down.
        • Just flush it down.
        • Saves 5000 gallons of water per year
      EMBED GREEN IN EVERYDAY BEHAVIOR www.watersavertech.com
    • 14.
      • Automatically Compost Food
      • AUTOMATIC COMPOSTER
      • By Naturemill
        • Turns food scraps, coffee grinds, newspapers, etc. into fertilizer
        • No worms, bugs or odor
        • 10 watt motor uses less energy than a CFL Light bulb
      MAKE GREEN REALLY EASY www.naturemill.com
    • 15. GREEN IMPROVES QUALITY OF LIFE
      • Stop Receiving Junk Mail
      • GreenDimes
      • As Easy as filling out a form
      • Eliminates 90% of junk mail
      • Removed over 3 million Pounds of junk mail
      • Planted 600,000 trees
      www.greendimes.com
    • 16. EMBED GREEN IN EVERDAY CHOICES
      • 2008 Ford Escape Hybrid SUV
      • 34 mpg
      • Far and away best in class
      • Take that to the grocery store!
      www.ford.com
    • 17. MAKE GREEN UNIQUE, CONSPICUOUS, COOL?
      • Toyota Prius Hybrid
      • Most Popular Hybrid
      • 60/51 mpg
      • Conspicuous Eco
      • No bumper stickers necessary
      • THE CAR IS THE BUMPER STICKER
      www.toyota.com
    • 18.
      • Tesla Roadster
      • Electric Vehicle
      • Zero Emissions (no tailpipe)
      • Plug it in to charge it up
      • 0 to 60 in Four Seconds
      • 250 mile range
      • Production begins 2008
      • WANNA GO FAST? THEN GO GREEN.
      TO CHANGE BEHAVIOR APPEAL TO GOOD DESIGN www.teslamotors.com
    • 19.
      • Drive without hassle of owning
      • Zipcar
      • Pay by the hour
      • Locations in cities throughout country
      TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION www.zipcar.com
    • 20.
      • Carpooling made better
      • Built on the Facebook social networking platform
      • Read personal profiles before selecting ride mates
      • Removes “awkwardness” of asking for gas money
      TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION www.goloco.org
    • 21.
      • Get Paid to Easily Recycle
      • MyBoneYard.com
      • Takes back your electronics, recycles them, and pays you
      TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION www.myboneyard.com
    • 22.
      • Get Paid to Easily Recycle
      • Greenphone.com
      • Takes back your phones and PDAs, recycles them, and pays you
      TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION www.greenphone.com
    • 23.
      • Get Paid to Easily Recycle
      • RecycleBank
      • Underway in Northeast
        • Homeowners earn money
        • Cities save money
        • Recyclables get recycled
      TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION www.recyclebank.com
    • 24.
      • “ I’m not a plastic bag”
      • By Anya Hindmarch
      • A fashion accessory
      • Actress Keira Knightley photographed carrying it
      • Makes it cool to re-use
      BIG STORY OF 2007: REUSABLE BAGS courtesy of www.ecorazzi.com
    • 25.
      • “ I’m not a plastic bag”
      • By Anya Hindmarch
      • A fashion accessory
      • Makes it cool to reuse
      • Doesn’t always work as planned
      WANNA SHIFT BEHAVIOR? INNOVATE courtesy of www.ecorazzi.com
    • 26.
      • Reusable shopping bags
      • By Envirosax
      • A fashion accessory
      • Makes it stylish to use a reusable bag
      • Made of polyester
      TO SHIFT BEHAVIOR: MAKE GEEN STYLISH www.envirosax.com
    • 27. www.algstore.com
    • 28. BIG STORY FOR 2008: REUSE
      • Update Your Wardrobe Without Buying New
      • Swango
      • Trade Clothing and Fashion Accessories
      www.swango.com
    • 29.
      • Get What You Want Without Buying New
      • Swap it
      • Trade Videogames, DVDs, Books and more
      TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION www.swapitshop.com
    • 30.
      • Rent Everything You’ve Got
      • Irent2u.com
      • Don’t buy it when you can rent it from someone in your community
      TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION www.irent2u.com
    • 31.
      • Give Away What You No Longer Want. Get What You Need
      • The Freecycle Network
      • 4 Million Members
      • Adding 70,000 New Members Every Week
      • Building The Global Gift Economy
      TO SHIFT BEHAVIOR: CHANGE THE PROPOSITION www.freecycle.org
    • 32.
      • BRIGHT, OPEN LIVING SPACE
      • The Terrazzo
      • Nashville, TN
        • Floor to ceiling windows
        • Low VOC Paints, Sealants, and Adhesives
        • Recycled and Local Materials
        • Non-toxic cleaning products
        • Low-Flow Fixtures and Dual-Flush Toilets
        • Energy Star Appliances
        • Floor-to-Ceiling Windows
        • Green Roof
        • Bicycle Storage
      WANT A GREEN HOME? JUST MOVE IN www.moderngreenliving.com
    • 33.
      • Energy Efficient Lighting
      • CFL Light Bulbs
      • At Walmart
      • Under $2 per light bulb
      • Over 100 million sold in 2007
      WALMARTIFICATION OF GREEN = AFFORDABLE www.walmart.com
    • 34. HOME DEPOT MAKES GREEN ACCESSIBLE
      • GREEN ON THE SHELVES
      • Home Depot
      • 2000 Green Label Products
      • 3 rd Party Verification
        • FSC – sustainable wood
        • Greenguard – indoor air
        • Energy Star – energy efficiency
      www.homedepot/ecooptions.com
    • 35. CLOROX MAKES GREEN ACCESSIBLE
      • Green Works Natural Cleaning Products
      • Mass Distribution
      • 99% natural ingredients: coconut, lemon & corn
      • Performs as well or better than conventional choices
      www.greenworkscleaners.com
    • 36. BRITA SHOWS HOW GREEN SAVES MONEY
      • Drink Healthy Water without the waste or expense
      • Brita Water Filters and the FilterForGood campaign
      • 43 Billion Disposable water bottles go to landfills every year
      www.filterforgood.com
    • 37.
      • Improve Student Performance
      • Arabia Mountain High School
      • Dekalb, GA
        • Natural Daylight
        • Improved Indoor Air Quality
        • 20% INCREASE IN STUDENT PERFORMANCE
        • Like going from a solid C to an A-
      GREEN IMPROVES HEALTH & PERFORMANCE
        • Perkins+Will Green Operations Plan
        • http://www.perkinswill.com/files/sdi/GOP_Condensed.pdf
      www.perkinswill.com
    • 38.
      • Generate power from tides and currents
      • East River, New York City
      • Turbines bolted to river bed
      • Currently powering Gristedes Supermarket
      • Testing Amazon River Basin
      GREEN CHANGES THE WORLD www.verdantpower.com
    • 39.
      • Commute By Bicycle for free
      • Velib program in Paris, France
      • 20,000 Bicycles
      • 1500 Stations (every 250 meters)
      • Pick up at one station & drop off at any other
      WHY WAIT TO CHANGE THE WORLD? www.velib.paris.fr
    • 40. WHY WAIT TO CHANGE THE WORLD?
      • Create the 100 MPG car
      • Automotive X Prize
      • 36 teams competing
      • $10 million prize
      www.auto.xprize.org
    • 41.
      • The Rust Belt is Going Green
      • First Solar
      • Leveraging Glass Manufacturing expertise in Toledo, Ohio
        • 5000 Solar Jobs Created in Toledo over the last five years
        • Welcome to the 21 st Century Economy
      GREEN IS THE ROADMAP FOR A BETTER FUTURE www.firstsolar.com
    • 42.
      • Provide Economic Job Security
      • Improve National Security
      • Gamesa Wind Turbine Factory
      • Ebensburg and Fairless Hills, PA
        • Former steel workers now making wind turbines
        • Union Jobs
        • Good Salaries
        • Full Medical Benefits
        • Welcome to the 21 st Century Economy
      GREEN IS THE ROADMAP FOR A BETTER FUTURE www.gamesa.es
    • 43. TOP TIPS FOR GREENING HOUSING
      • Freshen indoor air with fresheners that are really fresh. Avoid bringing phthalates – toxins like DET - into your home found in most standard fresheners. Choose Febreze Air Effects Air Refresher or Renuzit Subtle Effects.
      • Buy Plants. According NASA, tighter housing envelopes increase your home’s energy efficiency but also prevent harmful indoor air pollutants like formaldehyde (found in furniture, rugs, paints, cabinets – you name it) from being properly ventilated. One plant per 100 to 120 square feet of living space can clean air and negate the effects of harmful toxins.
      • Put locally grown food on your dining table. The average meal travels about 1700 miles to get to your plate. Locally grown vegetables, meats and dairy provide food that can be fresher, more nutritious and delicious. Chefs know this too. Sustianabletable.org – www.sustainabletable.org helps you find supermarkets, restaurants, caterers and even butchers in your area that offer locally grown food.
      • Power your apartments with green energy . 600 power utilities in 36 states offer green energy options. See a list of providers at epa.gov/greenpower.
      • Use natural cleaning products made with plant-based, biodegradable ingredients.  Green Works is a new, full line of natural, biodegradable cleanings products packaged in bottles containing at least 25% recycled content . Or do a google search for green cleaning services near you.
    • 44. GET PLUGGED IN
      • Recommended Resources:
      • Inhabitat.com – future-forward green design
      • Ecogeek.org – green wired magazine
      • LazyEnvironmentalist.com – green consumer & innovation
      • TriplePundit.com – green business coverage
      • SustainableTable.org – locally grown food
      • AutoBlogGreen.com – green auto industry news
      • WWD.com/wwdgreen – Women’s Wear Daily green fashion
      • Ecorazzi.com – Green celebrity gossip
      • Jetsongreen.com – green real estate and building
      • Idealbite.com – daily green living tips in your email
    • 45. GREENING THE CORPORATE HOUSING INDUSTRY: OPPORTUNITIES AHEAD