Founded in 2002, Gawker Media applies traditional publishing standards to web journalism.
Gawker has an historical stake in legitimizing the blog space for mainstream consumption.
Gawker’s 15 titles have a unique user base of 20 million users (Quantcast).
In January 2008, Gawker’s suite of 15 titles reached an unprecedented 248 million pageviews. The increase represents a 46% growth over December and a 130% swell over the past 12 months. Gawker Growth The Facts
In the News
New York Magazine Cover Story (October 2007)
“ The system keeps getting stronger, a KGB of media gossip, a complex network of journalist spies and enforcers communicating via email and IM, until Gawker knocks print out of the box.”
- New York Magazine, October 2007
In the News
Moetaku Parody (November 2007)
You know you’ve ‘made it’ when The Simpsons parody you.
We couldn’t have been more proud when Kotaku was spoofed by EA for the release of The Simpsons Game.
Imitation is the highest form of flattery after all!
In the News
Top 100 Blogs (October 2007)
Gawker Media is proud that 10 of our titles made PC Magazine’s Top 100 Blogs list. In fact, 7 of them are in the top 50!
‘ Deadspin is a refreshing take on a sports news blog.’
‘ Beyond the scoops on the gadget news you crave, it’s the personality and quirkiness of Gizmodo that keeps us coming back.’
‘ There are plenty of video-gaming blogs out there, but few are better than Kotaku.’
In the News
On Commenting (September 2007)
“ Time might have nominated you as the Person of the Year, but Gawker Media, the publisher of such popular blogs as Gizmodo, Lifehacker, and Kotaku, is savvier: The company is making you into a contributor -- if you're a commenter, that is.”
In the News
Quick Look: Gawker Geek vs. Gawker Chic • GAWKER GEEK: Focus on technology and consumption • GAWKER CHIC: Lifestyle and Entertainment coverage told in narrative style 15 Titles 200 Contributors 20 MM Uniques (Quantcast) SIZE Educated Age adjusted affluent Influential Core: Adults 18-34 AUDIENCE
The Gadget Guide: so in love with new toys it’s unnatural.
5.9 Million US Uniques (Quantcast)
Gaming gossip, cheats, criticism, design, nostalgia, and predictions. Don't go and get a life just yet.
2.6 Million US Uniques (Quantcast)
Makes getting things done easy and fun with life-altering tips and tricks for managing your information and time.
3.4 Million US Uniques (Quantcast)
Highlighting the goofs of modern consumerism -- and the latest hot deals, discounts, and freebies around.
1.7 Million US Uniques (Quantcast)
For the sleek freak, the car enthusiast of the new generation.
1.5 Million US Uniques (Quantcast)
Sports news on and off the field, whether athletes are being tackled, arrested, or lap-danced.
1.1 million US Uniques (Quantcast)
New in 2008! Strung out on Sci-Fi. io9 is bridging the gap between gawking and geeking out.
816K US Uniques (Quantcast)
NYC lifestyle and entertainment told by way of media industry narrative.
3.3 Million US Uniques (Quantcast)
Hollywood lifestyle and entertainment told by way of studio industry news.
1.7 million US Uniques (Quantcast)
Sex, greed, and hypocrisy in the Silicon Valley.
682K US Uniques (Quantcast)
Celebrity, sex, and fashion gossip without the airbrushing.
948K US Uniques (Quantcast)
Discerning but not snobby, Idolator will steer you in the direction of good songs and good artists.
221K US Uniques (Quantcast)
From the Beltway straight to your bandwidth, Wonkette gives political junkies their daily fix.
930K US Uniques (Quantcast)
Scouring the globe for the chic, this is the ultimate decadent urban travel guide.
354K US Uniques (Quantcast)
Standard Media Offerings Skyscraper: 160x600 Expands: Right To 500x600 Splashbox: 300x250 Expands: Down/Left To 500x500 Interrupter: 728x90 Expands: Up/Down To 728x500
Custom Media: Roadblock with Skin
• Standard Media units are surrounded with your branded look and feel, providing true ownership of the page.
Gawker’s dedicated design resources will work with you to make sure brand messaging is consistent with the desired look and feel.
These roadblocks can include the special panorama unit. (See next slide for details)
Custom Media: The Panorama
Gawker’s Custom site skins are now even more customizable!
Standard interrupter units can be replaced by a custom Panorama unit (980x250).
This highly interactive unit contains scrolling images that users will be able to click to bring them to other images or even other URLs.
Gawker Media will work with you to create the most impactful and exciting unit for your campaign.
Gawker Media created a flash news ticker which dynamically pulled headlines through MSNBC’s RSS feeds. Custom Media: Dynamic News Ticker
Custom Integration: Sponsored Poll Gawker Media’s incredibly interactive users are always looking to state their opinion Sponsoring a custom poll is another way to integrate your brand into our editorial content while standing out at the same time!
Custom Integration: Contests Contests offer a direct way to engage the audience on any Gawker Media property. Readers were invited to create a Film Noir style short video, in which one actor was required to perform in multiple roles. This contest showcased the multitasking capabilities of the Intel Core 2 Duo processor.
Gawker Case Studies
Absolute Pear Campaign ABSOLUT
To increase awareness and purchase intent for ABSOLUT Vodka
Control respondents were weighted to match the exposed sample. Data was weighted on how often respondents drink vodka and gender
To test the effectiveness of the ABSOLUT campaign introducing the new pear flavored vodka
The results for this campaign are among the best ever seen . The fun nature of the brand, combined with the well-designed creative and the incredibly receptive audience on the sites were likely big factors in the success of this campaign.
Frequency of exposure (6 to 10 exposures) helped to increase brand metric levels