Fashion History
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Fashion History






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Fashion History Fashion History Presentation Transcript

  • Chapter 1 What Is Fashion? Introducing Fashion Fashion History
  • Chapter Objectives
    • Explain the different definitions of fashion.
    • Identify the merchandise categories of fashion.
    • Explain the difference between style and design.
    • Identify the needs satisfied by clothing.
    • Discuss the early history of clothing.
    • Name some influential people in fashion industry.
    • Identify specific styles in the 20 th century.
  • Definitions of Fashion Fashion Defined Section 1.1 In the apparel industry, fashion is the existing type of clothing that is preferred by a large segment of the public. To many people, fashion is a current trend that is popular for frivolous reasons. To some people, fashion is a precise style of dress or behavior that is acceptable in one year, but not in another. To retailers, fashion is whatever is currently selling. To sociologists, fashion represents a way of social interaction and status seeking.
  • Merchandise Categories
    • Fashion retailers group merchandise into categories—basic merchandise and fashion merchandise .
    fashion merchandise goods that are popular at a particular time Section 1.1 Staple items are in the basic merchandise category. staple items basic merchandise that customers purchase on a regular basis
  • Fashion Basics
    • To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such as style and design .
    style a particular shape or type of apparel item identified by the distinct features that make it unique Section 1.1 design a particular or unique version of a style because of a specific arrangement of the basic design elements
  • Fashion Basics
    • A retail customer may select a garment based on its color.
    garment any article of clothing, such as a dress, suit, coat, or sweater Section 1.1
  • Fashion Basics
    • The three dimensions of color are:
    Section 1.1
    • Hue —the quality of the color
    • Value —the lightness or darkness of a color
    • Intensity —the brightness or dullness of a color
  • Fashion Basics
    • Line is an element of design that directs the path of eye movement.
    • Shape , or silhouette, is the overall form or outline of a garment.
    • Texture is how the surface of a material, or fabric, feels and looks.
    • Function refers to the intended use or purpose of an object.
    Section 1.1
  • Design Elements Fashion Basics Section 1.1 Color Line Shape Texture
  • What are Fashion Products?
    • Fashion is anything that has strong customer appeal at a given time.
    • It is usually determined by personal taste.
    • Taste refers to the current opinion of what is attractive and appropriate for an individual and occasion.
  • What Are Fashion Products?
    • Fashion products include:
    Section 1.1 Clothing Accessories Home Furnishings
  • Economic Importance
    • Fashion can be a reflection of the economic environment.
    • When people are unable to satisfy their basic needs for food and shelter, style becomes less important.
    • Fashion serves as a historical record of culture and lifestyle.
    Section 1.1
    • What is the difference between style and design?
    • What are four basic elements of design?
    • How do economic conditions affect fashion?
    1. 2. 3. Section 1.1 1.1
  • Earliest Clothing
    • The earliest clothing dates from about 20,000 B.C.
    • The earliest clothes were developed primarily for protection from the weather and environment.
    • The earliest clothes were made of fur, animal skin, leaves, and grass.
    Section 1.2
  • Why People Wear Clothes
    • People have three basic clothing needs:
    Section 1.2
    • Physical needs: protection and safety
    • Psychological needs: appearance enhancement
    • Social needs: affiliation and standards
  • Why Clothing? Why People Wear Clothes Section 1.2 Physical Needs
    • protection
    • safety
    Social Needs
    • affiliation/fitting in
    • standards
    Psychological Needs
    • identity
    • adornment
    • cultural identity
  • Sources of Clothing History
    • The evolution of dress can represent a visual history of a culture.
    Section 1.2 Sources of clothing history include: Actual garments Old paintings Fashion publications Photographs Written publications
  • Fashion Through the Ages
    • During the Industrial Revolution of the 1800s, garments began being mass-produced.
    • The invention of photography influenced the spread of styles.
    • The fashion magazine Vogue was first published in 1892.
    Section 1.2
  • Historical Trendsetters
    • Elizabeth I
      • Clothing indicator of social status
    • Louis XIV
      • Sent life-size fashion dolls to every European court
    • Marie Antoinette
      • Trendsetter for ornate styles
    Section 1.2
  • Historical Trendsetters
    • George Bryan “Beau” Brummell
      • Dandyism
    dandyism during the 1880s, a style of dress for men and a lifestyle that celebrated elegance and refinement Section 1.2
    • Jacqueline Kennedy Onassis
      • Understated elegance
    • The Beatles
      • “ Mop-top” hairstyles
  • Fashion: 20 th Century to the Present
    • The Early 1900s
    Section 1.2
    • In 1909, Vogue features new loose-fitting clothing for women.
    • Women stop wearing corsets.
    • Skirts get slightly shorter.
    • The invention of rayon leads to more functional clothing.
  • Fashion: 20 th Century to the Present
    • The 1920s
    Section 1.2
    • Gabrielle “Coco” Chanel introduces sportswear garments and trousers for everyday wear.
    • Chanel promotes the style of the “flappers.”
    • Chanel introduces the “little black dress.”
    • The “one-hour dress” is invented by the Women’s Fashion Institute.
    • Styles are simpler.
  • Fashion: 20 th Century to the Present
    • The 1930s–1950s
    Section 1.2
    • Movie stars set trends for hair, makeup, and clothes.
    • Nylon is invented by DuPont.
    • To save fabric during wartime, hemlines become shorter.
    • Simple styles represent patriotism during wartime.
    • American designers become more prominent.
  • Fashion: 20 th Century to the Present
    • The 1930s–1950s
    Section 1.2
    • Women’s styles become more traditionally feminine in the 1950s.
    • Christian Dior launches a new style in 1947 called the New Look .
    New Look a style of the 1940s that featured long hemlines, narrow shoulders, and tightly fitted bodices with long, full, or narrow skirts
  • Fashion: 20 th Century to the Present
    • The 1960s
    Section 1.2
    • Social changes, world events, and music affect fashion.
    • New synthetic fibers are invented.
    • Hippie style appears.
    hippie style of the 1960s, a fashion consisting of clothing from the Middle and Far East, bright colors, peasant embroidery, cheesecloth, and safari jackets
  • Fashion: 20 th Century to the Present
    • The 1970s
    Section 1.2
    • Disco style appears.
    disco style of the 1970s, a fashion consisting of gold lam é, leopard print, stretch halter jumpsuits, and white clothing that glowed under ultraviolet lighting
  • Fashion: 20 th Century to the Present
    • The 1970s
    Section 1.2
    • Punk fashion appears.
    punk fashion of the 1970s, a style featuring intentionally torn clothing worn by young people with limited income, such as students and the unemployed
  • Fashion: 20 th Century to the Present
    • The 1970s
    Section 1.2
    • Feminist movement influences women’s styles.
    feminist movement of the 1970s, the organized effort to establish equal social, economic, and political rights and opportunities for women; influenced women’s fashions with shorter hemlines and the pantsuit for the workplace
  • Fashion: 20 th Century to the Present
    • The 1980s
    Section 1.2
    • Professional women adopt “the power look.”
    • Business-casual attire appears.
    • High-quality products become available at moderate prices.
    • Stretchy, synthetic athletic wear becomes popular.
  • Fashion: 20 th Century to the Present
    • The 1990s
    Section 1.2
    • Americans begin dressing less formally.
    • Grunge style appears.
    grunge a style started by the youth culture in the Pacific Northwest region of the United States in the early 1990s; it is messy, uncombed, and disheveled
    • Fashion industry begins to lose the ability to dictate trends.
  • Fashion: 20 th Century to the Present
    • Fashion Today
    Section 1.2
    • Consumers make well-informed choices about what to wear, where to shop, and how much to spend on products.
    • Fashion makers and marketers need to be more informed and aware of customer wants and needs.
    • What three basic needs are satisfied by the use of clothing?
    • How did World War II affect the fashion industry?
    • What fashion trends emerged in the 1980s?
    1. 2. 3. Section 1.2 1-2