Fashion Ethics Lecture


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  • Fashion Ethics Lecture

    1. 1. ETHICS Presented by Kirstie Quinn Moloko.Q fashion boutique Date: Tuesday 16 September
    2. 2. Moloko.Q fashion boutique <ul><li>396 Greenhill Road, Glenside </li></ul><ul><ul><ul><li>Female and Male Clothing </li></ul></ul></ul><ul><li>Shop 1095, Westfield Marion </li></ul><ul><ul><ul><li>Female Clothing </li></ul></ul></ul><ul><li>Facebook: Quinn Retail </li></ul><ul><li>Website: </li></ul>
    3. 3. Ethics – Presentation Content <ul><li>Ethics Definition </li></ul><ul><li>Right Code of Conduct </li></ul><ul><li>Media </li></ul><ul><li>Animal cruelty </li></ul><ul><li>Models </li></ul><ul><li>Knock Off’s </li></ul><ul><li>Ethical Fashion Forum </li></ul><ul><li>Admirable Business Ethical Conduct </li></ul>
    4. 4. Ethics – Definition <ul><li>*The branch of philosophy concerned with evaluating human action. Some distinguish ethics: </li></ul><ul><ul><ul><ul><li>what is right or wrong based on reason, from morals and what is considered right or wrong behavior based on social custom.* </li></ul></ul></ul></ul><ul><li>The standards that govern the conduct of a person * </li></ul>* Links for further info
    5. 5. Ethics – Right Code of Conduct <ul><li>Ethics - act in a trustworthy, fair, honest, and respectful manner* </li></ul><ul><li>Employer – fair pay – award rates </li></ul><ul><ul><li>End of Year Financial information </li></ul></ul><ul><ul><li>Tax fraud </li></ul></ul><ul><ul><li>Responsibility to pay bills </li></ul></ul><ul><ul><li>Ethics in the recruitment process </li></ul></ul><ul><ul><li>Ie. can’t discriminate bases of age, gender, race, religion, disabilities, weight and attractiveness </li></ul></ul><ul><ul><li>In fashion – political correctness to stock 1 brand in each suburb or area </li></ul></ul><ul><ul><li>Security – tags/notifications </li></ul></ul><ul><ul><li>Cameras in change rooms – controversial </li></ul></ul><ul><li>Employees </li></ul><ul><ul><li>Do your employees have ethical behaviour – correct timesheets, are they stealing money or clothing, are they sharing about company information </li></ul></ul><ul><ul><li>Alcohol, drugs – drugs testing </li></ul></ul>*
    6. 6. Ethics - Media <ul><li>Photo shop – make people look perfect when in real life it is not the case. </li></ul><ul><li>http:// =5961&subsectionid=81430&sectionname= slideshow&photo =3 </li></ul><ul><li>Because of the media and publications young children are exposed to information in regards body image, role models who they aspire to be like. </li></ul><ul><li>Social Status – the way fashion labels are marketed give off a certain level of social status. If you buy a certain brand people can make certain assumptions </li></ul><ul><li>Is using stick thin models and ethical way of representing clothing labels? </li></ul><ul><li>Age appropriate clothing </li></ul>
    7. 7. Ethics – Animal Cruelty <ul><li>Fur is considered to be fashionable or stylish by some designers, but the moral dilemma is still an issue that faces consumers . </li></ul><ul><li>&quot;There are two methods of obtaining fur for clothes. They are killing the animal by trapping them or by creating fur farms where animals are bred and kept in cages to be killed for their fur.&quot; </li></ul>* http:// /media
    8. 8. Ethics – Ethical Market Research % <ul><li>Criteria for a product to be ‘ethical’    -     % saying ‘very important’ No sweat shops/child labour                      70% Fair price to producers                                55% No damage to environment                        45% Producing community directly benefits      42% Percentage of profits given to charity         25% Political situation in producing country       24% Uses organic fabric                                      15% </li></ul>* http:// = content&task = view&id =1534&Itemid
    9. 9. Ethics – Models <ul><li>Currently using thin models is seen to be a competitive advantage so if people in the industry see skinny models as central their success, it will be hard for any one company to deviate from the norm. </li></ul><ul><ul><li>“ Kelly Cutrone, owner of People’s Revolution, say that women shouldn’t be comparing themselves with these girls (runway models). “These girls are anomalies of nature. They are freaks of nature.. They are naturally thin and have incredibly long legs compared to the rest of their body.” </li></ul></ul><ul><li>Industry self-regulation and Government regulation </li></ul><ul><li>In Italy they are have banned the use of overly thin models </li></ul>
    10. 10. Ethics – Knock-Offs <ul><li>“Here’s the facts…currently if an item is pretending to be an original designer item (i.e. it a counterfeit) then it is illegal. If the item is marketed as a “fake” or “knock-off” then it is okay.” </li></ul>*
    11. 11. Ethics – Should Copyright be Introduced? <ul><li>The Council of Fashion Designers of America is trying to give original designers a legal protection similar to copyright to protect the original designers ideas. </li></ul><ul><li>Is producing knock-offs of brand originals really unethical or even damaging to the designer fashion industry? </li></ul><ul><li>It could be considered ethical if the “knock-off” is marketing in that manner. </li></ul>*
    12. 12. Ethics - Copyright <ul><li>If every design was copyrighted it would really limit designers. </li></ul><ul><li>Unique designs inspire others to add a certain edge to the product and make it their own. As new designs are evolving there is an increase in creativity, competition and sales. </li></ul>
    13. 13. Ethics - Copyright <ul><li>“ Knockoffs are beneficially because it helps in identifying the brand original as something special and allows it to be sold at a premium.. </li></ul><ul><li>Globally, the luxury fashion sector’s sales remain healthy, with an estimated value of $130 billion. </li></ul><ul><li>Original designers…I think you have nothing to worry about.” </li></ul>*
    14. 14. Ethics – Ethical Fashion Forum <ul><li> </li></ul><ul><li>The EFF is committed to supporting and facilitating sustainable practices in the fashion sector. The ultimate goals of the EFF are to reduce poverty, create sustainable livelihoods, and reduce the environment damage. </li></ul><ul><li>“ Ethical Fashion” means different things to different people. For the EFF, ethical fashion represents: </li></ul><ul><ul><li>an approach to the design </li></ul></ul><ul><ul><li>sourcing and manufacture of clothing, which is both socially and environmentally sustainable. </li></ul></ul>
    15. 15. Ethics – Ethical Fashion Forum <ul><li>Worlds consumers spent around US$1 trillion buying clothes in 2000, with around one third of sales in Western Europe, one third in North America and one quarter in Asia.* </li></ul><ul><li>Garments are manufactured in some of the poorest parts of the world, so the fashion industry represents an enormous opportunity to create sustainable livelihoods and to lift communities out of poverty.* </li></ul><ul><li>However, very little of the value of the industry is currently transferred to those who need it most.* </li></ul>*
    16. 16. Ethics – Ethical Fashion Forum <ul><ul><li>Poverty wages </li></ul></ul><ul><ul><li>Unfair and unsafe conditions for garment workers continue to be widespread </li></ul></ul><ul><ul><li>Toxic Chemicals and pesticides in the production of cotton </li></ul></ul><ul><ul><li>With equitable trade, fair wages and working conditions, the fashion industry has the potential to have an enormous impact in the reduction of poverty and hardship across the globe. </li></ul></ul><ul><ul><li>Clothes are being produced to increasingly short lead in times and low costs. These low costs do not account the social and environmental costs of production. </li></ul></ul>*
    17. 17. Ethics – Ethical Fashion Forum <ul><li>Things are starting to change. Emerging designers are increasingly taking on board the ethics behind garment production processes. At the same time, more established fashion labels striving to achieve high social and environmental sustainability standards continue to grow.* </li></ul>*
    18. 18. Ethics - 7 Principles of Admirable Business Ethics <ul><li>1. Be Trustful </li></ul><ul><li>2. Keep An Open Mind </li></ul><ul><li>3. Meet Obligations </li></ul><ul><li>4. Have Clear Documents </li></ul><ul><li>5. Become Community Involved </li></ul><ul><li>6. Maintain Accounting Control </li></ul><ul><li>7. Be Respectful </li></ul>Business, by Robert Moment
    19. 19. Ethics - <ul><li>Anyone entering the retail trade, with the best intentions of trying to educate the public in the ways of fair trade and ethical clothing, will in no time be reduced to a beast, intent solely on flogging as much product as possible in order to survive. </li></ul>
    20. 20. Ethics - Conclusion <ul><li>In Summary there are a lot of ethical issues to consider which include: </li></ul><ul><ul><li>Workplace ethical issues </li></ul></ul><ul><ul><li>Media coverage of models </li></ul></ul><ul><ul><li>Knock Off’s and copyright issues </li></ul></ul><ul><ul><li>Unfair wages, environmental impact </li></ul></ul><ul><ul><li>Changes are taking place </li></ul></ul>