Divergent Thinking

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Divergent Thinking

  1. 1. DIVERGENT THINKING DO NOT CRAYON WITHIN THE LINES
  2. 2. Thinking outside the Box Teresa V. Menzies Ph.D. Faculty of Business Brock University
  3. 3. Your Package Contents <ul><li>The PMI – Plus, Minus, Interesting. </li></ul><ul><li>The APC –Alternatives, Possibilities, choices. </li></ul><ul><li>The 6 Thinking Hats. </li></ul><ul><li>The Creative Fork. </li></ul><ul><li>A New Paint Product. </li></ul><ul><li>Outer Space. </li></ul>
  4. 5. Mind Maps
  5. 6. Developing Skills <ul><li>Torrance Test of Creative Thinking. </li></ul><ul><li>Life of a Bookworm Exercise. </li></ul><ul><li>Making the Strange Familiar. </li></ul><ul><li>The 9 dots Revisited. </li></ul><ul><li>Killer Phrases: The Top 40. </li></ul>
  6. 7. Model of Venture Concept and Pre Launch Activities © Menzies 2003 Firm Birth Quit On Hold Venture Concept is born a) Fit with personal attitudes & behaviors. (personal traits, characteristics, desires within framework of social norms) b) Fit with personal capabilities (real or imagined, measured by self efficacy). Feasibility Study Perceptions about the Opportunity a) Informal, elementary, perhaps solitary. If promising, go to (b) b) Formal feasibility, wider scope, more formal, sustained effort, usually involving networking, sharing of ideas. Concept is cameleon-like, evolves to changing environment Formal/Informal Business Planning a) Industry research & analysis b Market research & analysis including competitive analysis c) Economics of business d) Marketing e) Design & Development f) Operations g) Team h) Critical risks i) Financial plan Informal and Formal Networking Activities Continual Reflection on Self Efficacy and Co-Efficacy of Potential Instrumental Actors Continual Reflection on the Risk/Reward Ratio – Also an Opportunity Cost Assessment
  7. 8. Forget the Trait Approach <ul><li>No “one” type of entrepreneurial personality. </li></ul><ul><li>Researchers have now abandoned the old fashioned approach of filling out a quiz to see if you have a penchant for becoming an entrepreneurs. </li></ul><ul><li>Please do NOT discourage students in this way. </li></ul>
  8. 9. Range and Variety of “Entrepreneurs” <ul><li>Just a few examples: </li></ul><ul><li>Former Business Teacher: Frank O’Connor, Batchawana Bay. </li></ul><ul><li>Now motel & restaurant owner and aims to grow with additional motel purchase. </li></ul>
  9. 10. Ben Barry Agency <ul><li>Started-up in Grade 11. </li></ul><ul><li>Accidental start-up – helped his friend get a modeling job. Fashion editor assumed he was an agent. </li></ul><ul><li>Innovating – represents models of all ages, sizes and ethnicities. </li></ul>&quot;Business does not just have to be about profit. It can also be about ethics, values, and morals. What's key is that we wake up everyday and try to make a difference in our world&quot;
  10. 11. Tour East Holidays Inc <ul><li>Traveled to Canada from Hong Kong with plans to study. </li></ul><ul><li>Saw an opportunity to start a business when she saw how difficult it was to fly home for the holidays. </li></ul><ul><li>Used connections within the Chinese community to found business. </li></ul>Revenue: $200 million +
  11. 12. Loony Lizards <ul><li>Jackie Kevill from St Catharines. </li></ul><ul><li>Rock bottom prices without the dumpy dollar-store image. </li></ul><ul><li>25 store franchise, with corporate sales of $20m+ in 2000.. </li></ul><ul><li>To keep the $1 price tags, stores are limited to 3, 000 square feet and the stores don’t advertise. </li></ul>
  12. 13. Cirque du Soleil <ul><li>Founder Guy Laliberte. </li></ul><ul><li>Idea – as one show toured, another would be in development. At first many people left because they wanted to be in both shows! </li></ul><ul><li>Annual revenues are $500 million+ </li></ul><ul><li>Has adapted the circus concept in a contemporary way. </li></ul>
  13. 14. West 49 <ul><li>Started by 50 year old Sam Baio who has a passion for board sports. </li></ul><ul><li>As of 2003 had 50 Canadian and 3 US stores. </li></ul><ul><li>Spends a lot of money on marketing initiatives and supporting parks and events. </li></ul><ul><li>Partner with Ken Fowler. </li></ul>Interesting Fact – moved to St Catharines, Ontario in 1972 where he worked a variety of retail jobs and continued to skate
  14. 15. Action-Based Learning Teamwork & Taking the Top Awards across Canada: “ Entrepreneurship related” Business Plan Competitions Gold, Silver, Bronze, Best Presentation etc.
  15. 16. Winners:Best Presentation 1997 National Queen’s Business Plan Competition <ul><li>Angela Corke, </li></ul><ul><li>Kara Zuercher, </li></ul><ul><li>Frank Lin, </li></ul><ul><li>Andrew Suggitt. </li></ul><ul><li>Microverse: Vegetarian cookbook on CD. </li></ul>
  16. 18. Winners of Gold Award at 1999 National Queen’s Business Plan Competition <ul><li>Jamie Lauzon, </li></ul><ul><li>Rich VanderWal, </li></ul><ul><li>Robert Gottschalk. </li></ul><ul><li>Evolution Wheelchair </li></ul>
  17. 21. Winners of Bronze Award 2000 National Queen’s Business Plan Competition <ul><li>Warren Sheridan </li></ul><ul><li>Mark Yseldyk </li></ul><ul><li>Sanigard </li></ul>
  18. 23. Winners of Silver Award 2002 National Queen’s Business Plan Competition <ul><li>No Photo. </li></ul><ul><li>Trailblazing Blue Mountain </li></ul><ul><li>Adam and Mark </li></ul>
  19. 24. Finalists at National Queen’s Business Plan Competition <ul><li>Laura Nimeth and Clare Severn </li></ul><ul><li>Celiac Foods </li></ul><ul><li>Did not place in top 3. </li></ul>
  20. 27. Nicol@brock 2006 <ul><li>http://www.bus.brocku.ca/current/nicol/ </li></ul><ul><li>QEC 2006. </li></ul>
  21. 28. <ul><li>Competitors </li></ul><ul><li>Commitment to going beyond just what is expected or acceptable. </li></ul><ul><li>Hard Work, Creativity, Excellence </li></ul><ul><li>Integrity, Honesty </li></ul><ul><li>Teamwork, Networking </li></ul><ul><li>Enhanced their Brock Degree, “Image”. </li></ul><ul><li>Receive payback, variety….. </li></ul>
  22. 29. Your Students <ul><li>Are there similar opportunities? </li></ul><ul><li>Any Questions? </li></ul>

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