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Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
Digitalmediapack
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Digitalmediapack

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    • 1. MEDIA PACK
    • 2. CONTENT <ul><li>Editorial Innovation &amp; Brand Strategy </li></ul><ul><li>Telegraph.co.uk: The Statistics </li></ul><ul><li>Reaching Our Audience </li></ul><ul><li>Display Rate Card </li></ul><ul><li>Contacts </li></ul>
    • 3. EDITORIAL INNOVATION &amp; BRAND STRATEGY
    • 4. A UNIQUE MULTIMEDIA EDITORIAL TEAM Fully integrated, multimedia journalism at work
    • 5. RECORD OF INNOVATION <ul><li>1855 (day after launch) - Saturday afternoon special edition for Lord Raglan’s death in the Crimea </li></ul><ul><li>1881 - pioneers artist’s impressions to catch Lefroy, the Railway Murderer </li></ul><ul><li>1925 - 1 st British newspaper to publish a daily crossword </li></ul><ul><li>1994 - 1 st British paper to launch on the Internet </li></ul><ul><li>2005 - 1 st British paper with a daily podcast </li></ul><ul><li>2006 – 1 st European paper with a fully integrated multi-media editorial team </li></ul>
    • 6. BRAND STRATEGY <ul><li>One brand - available whenever, wherever and however our customers need us </li></ul>PUTTING ONLINE AT THE HEART
    • 7. EXAMPLE: 10 th August 2006 – ‘Liquid bomb scare’ <ul><li>Alerts: Two SMS alerts and three Blackberry alerts, stripping down the news to the essential. </li></ul><ul><li>Breaking news: Starting with the first version of the breaking news story on Telegraph.co.uk at 6:30 am this morning, and building up into a package of seven stories that included reporting from Heathrow, Gatwick, City Airport, not to mention our story on the ease with which terrorists can make a “liquid bomb” </li></ul><ul><li>Timelines: Both of the events today and the five years of terror starting on 9/11. </li></ul><ul><li>Audiovisual: Audio commentary from David Millward at Heathrow, John Steele, Alistair Osborne; video footage from Gatwick, and a picture gallery from the chaotic scenes at airports across the UK. </li></ul><ul><li>Click &amp; Carry: A four-page newspaper by 4pm, using the best Telegraph content published on our website. </li></ul><ul><li>Interactive : A Your View debate on whether readers are less likely to fly, which elicited more than 100 written comments; an opinion poll on the same subject. </li></ul><ul><li>Factfile: A page on the website that collated all of the above. </li></ul>
    • 8. TELEGRAPH AUDIO Please click to listen to the Stuart Rose interview BREAKING NEWS Please click to listen to a World Cup 2006 Pubcast ENTERTAINMENT
    • 9. TELEGRAPH AUDIO SLIDESHOW Please click on image to experience this audio slideshow
    • 10. TELEGRAPH TV Please click to view Peter Simpson in North Korea Please click to view Charles Starmer-Smith take on the Golden Eye dam in 007 style
    • 11. TELEGRAPH BLOGS 120,000 people each month visit our blogging pages
    • 12. MULTIMEDIA FORMAT: Telegraph pm <ul><li>Downloadable multimedia paper </li></ul><ul><li>Published every weekday at 4pm with the latest news, sport and business headlines </li></ul><ul><li>Read on screen or print </li></ul>
    • 13. THE STATISTICS
    • 14. 6.3 million Unique Users 62.3million Page Impressions Source: HBX Analytics November 2006 315,000 Unique Users Page Impressions 9.4 million We qualified for a Hitwise #1 Award for the quarter ending September 2006, ranked No. 1 by visits in the News and Media - Print category against other UK websites
    • 15. Broadsheet Traditionalists 2.26m Rely on paper to keep informed. Loyal. Pay for quality, real, British. Sport &amp; Spend 1.51m Online, pleasure-seekers, live for today, ambitious. Headline news and sports key drivers. Good Housekeepers 1.07m Lighter read; time pressured. Family &amp; friends a priority. News, ents &amp; travel. Wealthy Achievers 1.10 Online, successful, serious, informed. News &amp; personal finance key drivers Modern Metropolitans 0.9m Online, politically astute, open minded, tech savvy. News &amp; views, science/tech, price, personal finance. Weekend Families 0.53m Family wellbeing, time &amp; money are important. News, lifestyle &amp; sports key drivers. News &amp; Sport On The Go 1.35m Hungry for info &amp; opinion through paper/ web. News &amp; sports key drivers. Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL PEOPLE
    • 16. Total Monthly Pool: 7.9 million Sport and Spend (1.51m) Modern Metropolitans (0.90m) Wealthy Achievers (1.10m) Online: 3.5m Average Age 44 .5 Average age 47.5 Average Age 41.7 Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL Broadsheet Traditionalists (2.26m) Good Housekeepers (1.07m) On The Go (1.35m) Weekend Families (0.53m) Print: 5.2m 810K PEOPLE
    • 17. REACHING OUR AUDIENCE
    • 18. MULTIMEDIA OPPORTUNITIES
    • 19. EXCITING NEW SUB-CHANNELS Please click to enter the ultratravel channel
    • 20. EDITORIAL LED FEATURES Example: Sponsorship of The Telegraph Guide to Digital, Computers &amp; Laptops
    • 21. ADVOCACY &amp; USER INITIATED CONTENT
    • 22. MULTIMEDIA MICROSITES
    • 23. EMAIL BULLETINS <ul><ul><li>Daily, Weekly, Bi-Weekly or Monthly contact with subscribers </li></ul></ul><ul><ul><li>Across all main sections: Arts, Business, Fashion, Sport, Motoring, News, Personal Finance, Travel etc </li></ul></ul>
    • 24. ENGAGING USERS THROUGH BEHAVIOURAL TARGETING 1 Visitors frequently visit the pages on Telegraph People qualify themselves by their actions (where they go) and who they are 3 Campaigns are delivered to visitors who have shown themselves to be interested… … resulting in an improved connection with people that are more likely to engage with the brands 2 Telegraph and Revenue Science build Behaviour Segments to reach their target audience 3 ways to target: - by category - by Content (keywords) - by IP Address (domain name, SIC, FTSE 350…)
    • 25. STANDARD DISPLAY ADVERTISING FORMATS <ul><li>Banner Formats </li></ul><ul><ul><li>Expand </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Enhanced </li></ul></ul><ul><li>Skyscraper Formats </li></ul><ul><ul><li>Expand </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Enhanced </li></ul></ul><ul><li>MPU Formats </li></ul><ul><ul><li>Interactive Video </li></ul></ul><ul><ul><li>Enhanced Interactive </li></ul></ul><ul><ul><li>VIdeo </li></ul></ul><ul><li>Overlay Formats </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Banner to Overlay </li></ul></ul><ul><ul><li>Overlay to Skyscraper/MPU </li></ul></ul><ul><li>Transition Formats </li></ul><ul><ul><li>Transition </li></ul></ul><ul><ul><li>Video Transition </li></ul></ul><ul><li>Variations on Formats </li></ul><ul><ul><li>Full screen overlay </li></ul></ul><ul><ul><li>Overlay to Sky to Banner to Overlay </li></ul></ul><ul><ul><li>Expand from multiple placements </li></ul></ul><ul><ul><li>Roadblock </li></ul></ul>
    • 26. NEW: HALF PAGE ADS your ad here!
    • 27. DISPLAY RATE CARD <ul><li>Video formats: +15% on above rates if frequency capped </li></ul><ul><li>Expandable formats: +10% on above rates </li></ul><ul><li>Behavioural Targeting by IP Address: price on application </li></ul><ul><li>Rich Media: price on application </li></ul>£14 £37 £30 £27 £22 Behavioural Targeting by Content or Category £cpm 120x60 N/A 300x250 160x600 or120x600 468x60 Dimensions £15 £40 £35 £30 £25 Premium Channels £cpm £12 £35 £28 £25 £20 Run of Site £cpm 5k 30k 15k 15k 12k Max File Size GIF/Flash Button Overlay MPU Skyscraper Banner
    • 28. CONTACTS <ul><li>Online Sales Team (London) 020 7931 3222 </li></ul><ul><li>Ellie Blankson ext. 3231 </li></ul><ul><li>Dylan Robinson ext. 3229 </li></ul><ul><li>Nadia Choudhury ext. 3239 </li></ul><ul><li>Candice Driver ext. 3228 </li></ul><ul><li>Louise McDowell ext. 3235 </li></ul><ul><li>Online Sales (Manchester) </li></ul><ul><li>David Hill 0161 876 8000 </li></ul><ul><li>Head of Online Sales Gary Cole 020 7931 3230 </li></ul><ul><li>Online Sales Manager Rumbi Pfende 020 7931 3234 </li></ul>

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