Commercial Service Network Studies <ul><li>Central Finland Region 2005 </li></ul><ul><li>Pohjois-Savo Region 2006 </li></ul>
Two regions in the centre of Finland
<ul><li>CF and P-S are the border line inside Finland: </li></ul><ul><li>There are clear differencies between south/west a...
Commercial Service Network Studies <ul><ul><li>Studies have been carried out in Pohjois-Savo and in Central Finland by the...
Common Background Phenomena <ul><ul><li>Growth of special trade sales. </li></ul></ul><ul><ul><li>Special trade is concent...
Basic Figures  <ul><li>Central Finland </li></ul><ul><li>Population 268.000 (+) </li></ul><ul><li>Retail shops 1.300 </li>...
 
Central Finland   Pohjois-Savo <ul><li>28 municipalities  </li></ul><ul><li>Jyväskylä is the population centre </li></ul><...
Retail Outlets <ul><li>no real differences in the stucture of retail trade outlets  </li></ul><ul><li>a clear difference b...
 
 
<ul><li>In CF there are more municipalities with very little commercial services </li></ul><ul><li>In P-S there are only 2...
<ul><li>The network of commercial services is based on municipalities </li></ul><ul><ul><li>every municipality has (so far...
 
Holiday Dwellers <ul><li>The study has counted purchasing power of holiday dwellers -> </li></ul><ul><li>In Pohjois-Savo i...
Need of New Premises <ul><li>The purchasing power and the need of new premises more or less go hand in hand </li></ul><ul>...
Expected need for floor space by 2020 <ul><li>Kuopio 37.700 m 2   </li></ul><ul><li>Jyväskylä and Rural Municipality of Jy...
 
 
 
<ul><ul><li>-  How can the small commercial centres be  attractive and obtain purchasing power? </li></ul></ul><ul><ul><li...
In North Savo a  supporting study ”Study on Areas of Attraction in Pohjois-Savo 2006”   Data from  TNSGallup Ltd.
Study financed by Regional Council of Pohjois-Savo, Savon Mediat Ltd, and Kuopio Chamber of Commerce. Confirms the results...
Comparing Indexes of Attraction between Jyväskylä and Kuopio <ul><li>National Study on Areas of Attraction 2006 </li></ul>...
  132,80 159,43 Index of Attraction of the City   109 138 Work place (of the one earning most)   143 172 Watches, jeweller...
How is the information used? <ul><li>Regional planning , e.g. where is need  for large shopping centres  </li></ul><ul><li...
Problems of the  commercial services network studies <ul><li>The report of the study has been written in a rather general ...
Experiences of Central Finland <ul><li>most usefull parts of the study have been the new statistics </li></ul><ul><li>the ...
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Commercial Network Yhdistelma

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Commercial Network Yhdistelma

  1. 1. Commercial Service Network Studies <ul><li>Central Finland Region 2005 </li></ul><ul><li>Pohjois-Savo Region 2006 </li></ul>
  2. 2. Two regions in the centre of Finland
  3. 3. <ul><li>CF and P-S are the border line inside Finland: </li></ul><ul><li>There are clear differencies between south/west and east/north </li></ul><ul><li>E.g. population density, unemployment, and industrialization </li></ul>
  4. 4. Commercial Service Network Studies <ul><ul><li>Studies have been carried out in Pohjois-Savo and in Central Finland by the same specialist Mr Tuomas Santasalo </li></ul></ul><ul><ul><li>Studies are almost alike. For the comparisons the different treshold values have been changed. </li></ul></ul>
  5. 5. Common Background Phenomena <ul><ul><li>Growth of special trade sales. </li></ul></ul><ul><ul><li>Special trade is concentrating in bigger cities. </li></ul></ul><ul><ul><li>Small municipalities have proportionally much more retail in daily consumer goods. </li></ul></ul><ul><ul><li>Overall concentration of commercial services -> large shopping centres -> long distances -> need of private/public transportation, parking places etc. </li></ul></ul>
  6. 6. Basic Figures <ul><li>Central Finland </li></ul><ul><li>Population 268.000 (+) </li></ul><ul><li>Retail shops 1.300 </li></ul><ul><li>Sales 1.400 milj.€ (2003) </li></ul><ul><li>Special trade 73 % </li></ul><ul><li>Commercial centre Jyväskylä (46% of all shops) </li></ul><ul><li>Pohjois-Savo </li></ul><ul><li>Population 250.000 (-) </li></ul><ul><li>Retail shops 1.200 </li></ul><ul><li>Sales 1.400 milj.€ (2004) </li></ul><ul><li>Special trade ca. 70 % </li></ul><ul><li>Commercial centres Kuopio (37% of shops), Iisalmi, and Varkaus </li></ul>
  7. 8. Central Finland Pohjois-Savo <ul><li>28 municipalities </li></ul><ul><li>Jyväskylä is the population centre </li></ul><ul><li>Over 20.000 inh. only in Äänekoski </li></ul><ul><li>7 municipalities with under 2000 inh. </li></ul><ul><li>23 municipalities </li></ul><ul><li>Kuopio is the population centre </li></ul><ul><li>Over 20.000 inh. in Siilinjärvi, Iisalmi and Varkaus </li></ul><ul><li>2 municipalities with under 2000 inh. </li></ul>
  8. 9. Retail Outlets <ul><li>no real differences in the stucture of retail trade outlets </li></ul><ul><li>a clear difference between the number of department stores and the regional shopping centres in Kuopio (14 department stores, sales 192 M€) and Jyväskylä (7, sales 213 M€); </li></ul><ul><ul><li>reason 1: department stores merge into big shopping centres for daily consumption </li></ul></ul><ul><ul><li>reason 2: especially in the Jyväskylä city centre there are many shopping centres of special trade built inside the existing buildings, i.e. plenty of small and medium-sized shops under one roof </li></ul></ul>
  9. 12. <ul><li>In CF there are more municipalities with very little commercial services </li></ul><ul><li>In P-S there are only 2 municipalities with less than 10 shops, in CF there are 8. </li></ul><ul><li>In P-S there are 3 commercial centres, Kuopio, Iisalmi and Varkaus; in CF there is only one, Jyväskylä </li></ul><ul><li>… yet the population, number of shops, and sales in the two regions are about the same. </li></ul><ul><li>-> CF is clearly more concentrated </li></ul>
  10. 13. <ul><li>The network of commercial services is based on municipalities </li></ul><ul><ul><li>every municipality has (so far) at least basic commercial services </li></ul></ul><ul><ul><li>what happens to the network when the municipalities merge? </li></ul></ul>
  11. 15. Holiday Dwellers <ul><li>The study has counted purchasing power of holiday dwellers -> </li></ul><ul><li>In Pohjois-Savo it is about 2/3 of that of Central Finland </li></ul><ul><ul><li>based on the number of holiday cottages owned by outsiders: </li></ul></ul><ul><ul><li>CF 33.000, P-S 30.000 </li></ul></ul>
  12. 16. Need of New Premises <ul><li>The purchasing power and the need of new premises more or less go hand in hand </li></ul><ul><li>The need of new premises has been calculated based on the population forecasts and estimation of the purchasing power. </li></ul><ul><li>In CF the need of new premises is strongly concentrating in Jyväskylä – the trend of centralization will strengthen itself </li></ul>
  13. 17. Expected need for floor space by 2020 <ul><li>Kuopio 37.700 m 2 </li></ul><ul><li>Jyväskylä and Rural Municipality of Jyväskylä 63.700 m 2 </li></ul>
  14. 21. <ul><ul><li>- How can the small commercial centres be attractive and obtain purchasing power? </li></ul></ul><ul><ul><li>More customers: Population growth in the area or growing tourism. </li></ul></ul><ul><ul><li>Specialization. </li></ul></ul><ul><ul><li>Maintaining enough and the right kind of selection: </li></ul></ul><ul><ul><ul><li>Groceries, Sports, Electrical appliances. </li></ul></ul></ul><ul><ul><ul><li>Pharmacy. Alko. </li></ul></ul></ul><ul><ul><ul><li>Fashion. </li></ul></ul></ul>Small and Medium Sized Commercial Centres
  15. 22. In North Savo a supporting study ”Study on Areas of Attraction in Pohjois-Savo 2006” Data from TNSGallup Ltd.
  16. 23. Study financed by Regional Council of Pohjois-Savo, Savon Mediat Ltd, and Kuopio Chamber of Commerce. Confirms the results of Santasalo Study.
  17. 24. Comparing Indexes of Attraction between Jyväskylä and Kuopio <ul><li>National Study on Areas of Attraction 2006 </li></ul><ul><li>A simple question was asked: Where did you last buy product/service X? </li></ul><ul><li>In the study Jyväskylä and Kuopio were compared with 10 other towns: Helsinki, Tampere, Turku, Lahti, Pori, Rauma, Kokkola, Oulu, Varkaus, and Iisalmi. </li></ul><ul><li>The next table shows the indexes of attraction </li></ul>
  18. 25.   132,80 159,43 Index of Attraction of the City   109 138 Work place (of the one earning most)   143 172 Watches, jewellery Tampere 340 83 46 Travel targets in Finland   132 175 Travel bureaus   152 183 Sport equipment   161 195 Shoes, women   163 190 Shoes, men Helsinki 162 136 156 Restaurant services   107 113 Public health care   122 141 Public schooling   159 194 Private health services Iisalmi 131 108 115 Physical exercise services   149 191 Movie theatres   105 111 Library visits Iisalmi 170 124 168 Insurance company visits   148 184 Household appliances   151 183 Home information technology   154 187 Home entertainment electronics   115 159 Hardware, building   108 123 Hairdressers, beauty services   110 137 Groceries during the week-end   106 123 Groceries during the week Iisalmi 162 128 159 Furniture and furnishings   130 165 Eyeglasses, contact lenses   157 183 DVD, CD, Video, Computer games   115 144 Detergents Helsinki 207 158 172 Cultural services   140 172 Cosmetics   160 191 Clothes, women   158 190 Clothes, men   156 199 Clothes, children   102 92 Church visits   148 182 Cellular phones, phone subscriptions Iisalmi 214 132 198 Cars, used Iisalmi 300 156 242 Cars, new   135 160 Cafes and lunch restaurants   130 172 Books   104 118 Bank visits Iisalmi 132 110 128 Alcohol Tampere 152 148 126 Accommodation, free time   Kuopio Jyväskylä PRODUCT GROUP The most appealing town of these 12 towns in each product group has been marked with yellow. Helsinki, Tampere, Turku, Lahti, Pori, Rauma, Kokkola, Oulu, Varkaus and Iisalmi.     Jyväskylä and Kuopio were compared with 10 other towns:   Comparing Indexes of Attraction
  19. 26. How is the information used? <ul><li>Regional planning , e.g. where is need for large shopping centres </li></ul><ul><li>Local planning , e.g. how can a small municipality help the companies keep their customers </li></ul>
  20. 27. Problems of the commercial services network studies <ul><li>The report of the study has been written in a rather general level. </li></ul><ul><li>Some needed data does not exist – all the aspects of the commercial services cannot be studied this way. </li></ul><ul><li>The study is based on the data of each municipality. </li></ul>
  21. 28. Experiences of Central Finland <ul><li>most usefull parts of the study have been the new statistics </li></ul><ul><li>the trends showing in the study have been mostly known </li></ul><ul><li>the biggest businesses make their own studies; this study is meant for the municipal planning level </li></ul><ul><li>this study aims to be a neutral and independent survey of the situation of the commercial service network; it is a long term planning tool which can be used together with the more biased studies made by the actors in business </li></ul>
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