10 days of sales and promotion at  Le Printemps in Lyon, France April 8 to 24, 2007 Be there to represent the new wave of ...
Background  <ul><li>In June 2005, SAJE Montréal Métro organized an exploratory mission with six Montreal fashion designers...
2007 fashion event at Le  Printemps in Lyon <ul><li>From April 12 to 21, 2007,  new Canadian designers ( prêt-à-porter, le...
2007 fashion event at Le  Printemps in Lyon  (cont’d) <ul><li>Final selection </li></ul><ul><ul><li>The Lyon  Le Printemps...
2007 fashion event at Le  Printemps in Lyon  (cont’d) <ul><li>Objectives of Canadian Embassy: </li></ul><ul><ul><li>To pro...
Stages in the selection process <ul><li>Deadline for submission of completed registration file:  December 18, 2006 </li></...
Registration conditions  <ul><li>Mandatory conditions  </li></ul><ul><li>Have been in business for at least 3 years </li><...
Helyum <ul><li>Services provided by Helyum to the candidates: </li></ul><ul><li>Pre-selection of candidates </li></ul><ul>...
Event Partners  <ul><li>Office franco-québécois pour la jeunesse (OFQJ) </li></ul><ul><li>Quebec ministry of economic deve...
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  1. 1. 10 days of sales and promotion at Le Printemps in Lyon, France April 8 to 24, 2007 Be there to represent the new wave of Canadian designers ! A unique event…
  2. 2. Background <ul><li>In June 2005, SAJE Montréal Métro organized an exploratory mission with six Montreal fashion designers and creators, to investigate the French market. </li></ul><ul><li>In January-February 2006, SAJE Montréal Métro proposed a second mission to conclude distribution and representation agreements for the six Montreal designers. </li></ul><ul><ul><li>In collaboration with the Canadian embassy in Paris, the collections of these young Montreal designers were presented to the Parisian fashion world at the Museum of Canada. </li></ul></ul><ul><ul><li>Three Quebec designers participated in the fashion tradeshow in Lyon, with fashion parades of their collections. </li></ul></ul>
  3. 3. 2007 fashion event at Le Printemps in Lyon <ul><li>From April 12 to 21, 2007, new Canadian designers ( prêt-à-porter, leathercraft, accessories, interior design…) will have the opportunity to showcase their Spring-Summer 2007 collections and sell their creations at the frontline fashion store Le Printemps in Lyon, France, in collaboration with SAJE Montréal Métro and the Canadian embassy in Paris. </li></ul><ul><ul><li>A VIP meet-and-greet evening will be held on April 12 in Lyon with the Canadian ambassador to France. </li></ul></ul><ul><li>Lyon’s Le Printemps store offers retail space and favourable conditions for promoting the new wave of designers from Canada </li></ul><ul><ul><li>5 to10 m 2 /designer </li></ul></ul><ul><ul><li>25% mark-up charged on sales by Le Printemps </li></ul></ul><ul><ul><li>Promotional campaign, Space in the window on De la République street </li></ul></ul><ul><ul><li>All sales materials provided by Le Printemps (coded labels and furniture) </li></ul></ul><ul><li>Pre-selection of Canadian designers coordinated by Helyum </li></ul><ul><li>  </li></ul><ul><li>Registration fee: 250$ ( File analysis fee) </li></ul><ul><li>Mission fee : $3000 (Departure April 8th, return April 24th) </li></ul>
  4. 4. 2007 fashion event at Le Printemps in Lyon (cont’d) <ul><li>Final selection </li></ul><ul><ul><li>The Lyon Le Printemps will make the final selection of designers ensure the offer is consistent with the store’s offer. </li></ul></ul><ul><ul><li>Individual contracts will be signed between the Lyon Le Printemps and each designer: consignment stocks, commission rate charged on sales, etc.  </li></ul></ul><ul><li>Promotional campaign </li></ul><ul><ul><li>Window display space in the Rue de la République Le Printemps store </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Advertising distributed to holders of Le Printemps cards </li></ul></ul><ul><ul><li>Promotion on www.printemps.com </li></ul></ul><ul><ul><li>In-store signage: messages and directions for the customers </li></ul></ul>
  5. 5. 2007 fashion event at Le Printemps in Lyon (cont’d) <ul><li>Objectives of Canadian Embassy: </li></ul><ul><ul><li>To promote Canadian design within a high-visibility event;   </li></ul></ul><ul><ul><li>To provide a delegation of Canadian designers with the opportunity of not only a trade mission in France but of an actual business and sales operation in the market; </li></ul></ul><ul><ul><li>To offer a networking opportunity in the French market to a delegation of Canadian designers;  </li></ul></ul><ul><ul><li>To promote Canada in the Rhônes-Alpes region. </li></ul></ul><ul><li>Objectives of the department store Printemps of Lyon: </li></ul><ul><ul><li>To develop projects in line with its mission of helping young fashion designers; </li></ul></ul><ul><ul><li>To develop communication campaigns to increase the flow of traffic at the department store; </li></ul></ul><ul><ul><li>To express the department store's openness to the world. </li></ul></ul>
  6. 6. Stages in the selection process <ul><li>Deadline for submission of completed registration file: December 18, 2006 </li></ul><ul><li>Pre-selection committee: December 19, 2006 </li></ul><ul><li>Submission of pre-selected candidates to the Lyon Le Printemps: December 20, 2006 </li></ul><ul><li>Final selection: January 22, 2007 </li></ul><ul><li>Submission of mission cheque ($3000): February 1, 2007 at the latest </li></ul><ul><li>Merchandise for the sale will have to be delivered to the store Le Printemps de Lyon in the week of March 19th to 24th, 2007. </li></ul>
  7. 7. Registration conditions <ul><li>Mandatory conditions </li></ul><ul><li>Have been in business for at least 3 years </li></ul><ul><li>Have a functional website featuring past collections </li></ul><ul><li>Have up-to-date promotional materials (brochures and other) </li></ul><ul><li>Submit a cheque for $250 with the registration form* </li></ul><ul><li>Complete the registration form and state </li></ul><ul><li>Your motivation </li></ul><ul><li>Your vision of the French market </li></ul><ul><li>Your international experience </li></ul><ul><li>Your export potential </li></ul><ul><li>Your financial results for the past two years** </li></ul><ul><li>10 photos of your Spring-Summer 2005 and 2006 collections and 2006 price list </li></ul><ul><li>Description of Spring-Summer 2007 collection </li></ul><ul><li>Price list for Spring-Summer 2007 collection, if available </li></ul><ul><li>* File analysis fee, non-refundable </li></ul><ul><li>** Official documents to be provided after final selection </li></ul>
  8. 8. Helyum <ul><li>Services provided by Helyum to the candidates: </li></ul><ul><li>Pre-selection of candidates </li></ul><ul><li>Promotion of the event in Canada </li></ul><ul><li>Information meeting on the French market </li></ul><ul><li>Promotion of the event in France </li></ul><ul><ul><li>Development of promotional documentation for the event </li></ul></ul><ul><li>Coaching throughout the event (April 8 to 24) </li></ul><ul><li>Assistance with grant programs </li></ul><ul><li>Documentation on France, the Rhône-Alpes region, the city of Lyon </li></ul><ul><li>Helyum reservations service (additional fees) </li></ul><ul><ul><li>Travel reservations ($150 travel reservations fee) </li></ul></ul><ul><ul><ul><li>Plane, TGV, airport shuttle and hotel in Paris </li></ul></ul></ul><ul><ul><li>Accommodations reservations for the entire trip ($150 accommodations reservations fee) </li></ul></ul><ul><ul><ul><li>Hotel </li></ul></ul></ul><ul><li>The offer does not include </li></ul><ul><ul><li>Cost of airline ticket </li></ul></ul><ul><ul><li>Cost of hotel </li></ul></ul><ul><ul><li>Cost of ground travel </li></ul></ul><ul><ul><li>Cost of meals </li></ul></ul><ul><ul><li>Cost of shipping merchandise </li></ul></ul>
  9. 9. Event Partners <ul><li>Office franco-québécois pour la jeunesse (OFQJ) </li></ul><ul><li>Quebec ministry of economic development, innovation and export </li></ul><ul><li>Trade Route – Heritage Canada </li></ul><ul><li>SODEC Société de développement culturel du Québec </li></ul><ul><li>City of Montréal </li></ul><ul><li>Contact Helyum for information concerning assistance provided by our partners. </li></ul>
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