Your SlideShare is downloading. ×
  • Like
Activity Offered
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply


Published in Business , Lifestyle
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. 10 days of sales and promotion at Le Printemps in Lyon, France April 8 to 24, 2007 Be there to represent the new wave of Canadian designers ! A unique event…
  • 2. Background
    • In June 2005, SAJE Montréal Métro organized an exploratory mission with six Montreal fashion designers and creators, to investigate the French market.
    • In January-February 2006, SAJE Montréal Métro proposed a second mission to conclude distribution and representation agreements for the six Montreal designers.
      • In collaboration with the Canadian embassy in Paris, the collections of these young Montreal designers were presented to the Parisian fashion world at the Museum of Canada.
      • Three Quebec designers participated in the fashion tradeshow in Lyon, with fashion parades of their collections.
  • 3. 2007 fashion event at Le Printemps in Lyon
    • From April 12 to 21, 2007, new Canadian designers ( prêt-à-porter, leathercraft, accessories, interior design…) will have the opportunity to showcase their Spring-Summer 2007 collections and sell their creations at the frontline fashion store Le Printemps in Lyon, France, in collaboration with SAJE Montréal Métro and the Canadian embassy in Paris.
      • A VIP meet-and-greet evening will be held on April 12 in Lyon with the Canadian ambassador to France.
    • Lyon’s Le Printemps store offers retail space and favourable conditions for promoting the new wave of designers from Canada
      • 5 to10 m 2 /designer
      • 25% mark-up charged on sales by Le Printemps
      • Promotional campaign, Space in the window on De la République street
      • All sales materials provided by Le Printemps (coded labels and furniture)
    • Pre-selection of Canadian designers coordinated by Helyum
    • Registration fee: 250$ ( File analysis fee)
    • Mission fee : $3000 (Departure April 8th, return April 24th)
  • 4. 2007 fashion event at Le Printemps in Lyon (cont’d)
    • Final selection
      • The Lyon Le Printemps will make the final selection of designers ensure the offer is consistent with the store’s offer.
      • Individual contracts will be signed between the Lyon Le Printemps and each designer: consignment stocks, commission rate charged on sales, etc. 
    • Promotional campaign
      • Window display space in the Rue de la République Le Printemps store
      • Press releases
      • Advertising distributed to holders of Le Printemps cards
      • Promotion on
      • In-store signage: messages and directions for the customers
  • 5. 2007 fashion event at Le Printemps in Lyon (cont’d)
    • Objectives of Canadian Embassy:
      • To promote Canadian design within a high-visibility event;  
      • To provide a delegation of Canadian designers with the opportunity of not only a trade mission in France but of an actual business and sales operation in the market;
      • To offer a networking opportunity in the French market to a delegation of Canadian designers; 
      • To promote Canada in the Rhônes-Alpes region.
    • Objectives of the department store Printemps of Lyon:
      • To develop projects in line with its mission of helping young fashion designers;
      • To develop communication campaigns to increase the flow of traffic at the department store;
      • To express the department store's openness to the world.
  • 6. Stages in the selection process
    • Deadline for submission of completed registration file: December 18, 2006
    • Pre-selection committee: December 19, 2006
    • Submission of pre-selected candidates to the Lyon Le Printemps: December 20, 2006
    • Final selection: January 22, 2007
    • Submission of mission cheque ($3000): February 1, 2007 at the latest
    • Merchandise for the sale will have to be delivered to the store Le Printemps de Lyon in the week of March 19th to 24th, 2007.
  • 7. Registration conditions
    • Mandatory conditions
    • Have been in business for at least 3 years
    • Have a functional website featuring past collections
    • Have up-to-date promotional materials (brochures and other)
    • Submit a cheque for $250 with the registration form*
    • Complete the registration form and state
    • Your motivation
    • Your vision of the French market
    • Your international experience
    • Your export potential
    • Your financial results for the past two years**
    • 10 photos of your Spring-Summer 2005 and 2006 collections and 2006 price list
    • Description of Spring-Summer 2007 collection
    • Price list for Spring-Summer 2007 collection, if available
    • * File analysis fee, non-refundable
    • ** Official documents to be provided after final selection
  • 8. Helyum
    • Services provided by Helyum to the candidates:
    • Pre-selection of candidates
    • Promotion of the event in Canada
    • Information meeting on the French market
    • Promotion of the event in France
      • Development of promotional documentation for the event
    • Coaching throughout the event (April 8 to 24)
    • Assistance with grant programs
    • Documentation on France, the Rhône-Alpes region, the city of Lyon
    • Helyum reservations service (additional fees)
      • Travel reservations ($150 travel reservations fee)
        • Plane, TGV, airport shuttle and hotel in Paris
      • Accommodations reservations for the entire trip ($150 accommodations reservations fee)
        • Hotel
    • The offer does not include
      • Cost of airline ticket
      • Cost of hotel
      • Cost of ground travel
      • Cost of meals
      • Cost of shipping merchandise
  • 9. Event Partners
    • Office franco-québécois pour la jeunesse (OFQJ)
    • Quebec ministry of economic development, innovation and export
    • Trade Route – Heritage Canada
    • SODEC Société de développement culturel du Québec
    • City of Montréal
    • Contact Helyum for information concerning assistance provided by our partners.