New Media PR Master Class




               NYC

   Instructor: Eric Schwartzman
Housekeeping




         • Breaks and Lunch
         • Guest Speaker
         • Handouts are Digital




                ...
Agenda



    • Press Release SEO

    • Audio, Video and Streaming Production

    • G
      Guest S
          t Speaker:...
Search Engine Optimization




                             4
Case Study: Press Release SEO




                                5
SEOed Press Release




                      6
SEOed Press Release




                      7
SEOed Landing Page




                     8
Citation Indexing



                                                  SEOed Site
                                        ...
Press Release SEO

  1) Discovery and validate keywords or keyword clusters
  2) Use keywords in headline and in the first...
Step 1: Search a Potential Keyword




    Search the keyword you think may be applicable and
    examine the meta keyword...
Step 1: Keyword Discovery Tools



        1.
        1 Search Engines
        2. Meta Keywords
        3. Density Analyze...
Step 1: Review Meta Keywords of Top-Ranked Sites




                                             13
Step 1: No Meta Data? Analyze Density




                                        14
Step 1: Broaden Your View with Adwords




  If some of the keywords in the meta keywords field
  seem relevant, repeat st...
Step 1: Evaluate Inbounds on Yahoo Site Explorer




    Check the inbound links of the top ranked sites when
    you sear...
Step 1: Number of Inbound Links




   Also in Yahoo Site Explorer, evaluate whether or not
   you think you can collect m...
Step 1: Too Competitive? Add Modifiers.


•   Company        •   Rates        •   City Name

•   Services       •   Pricin...
Step 1: Compare Volume in Google Trends




    Go to Google Trends or Insights and see which of the keywords
    you’re e...
Step 1: No Volume? Try Keyword Discovery




                                           20
Step 1: Prefer Clusters or Want More Ideas?




                                              21
Step 1: Prefer Clusters or Want More Ideas?




                                              22
Step 1: Select your Keywords




   Narrow down your list to three keywords, picking one
   high volume term, one medium v...
Step 1: Strategic Keyword Discovery




                                      24
Step 2: Use the Keywords in the Release




  Use your keywords in the copy of your press release. Use
  them, if possible...
Step 3: Anchor Link Keywords to Landing Page



  The anchor text or link label is the visible, clickable text in a
  hype...
Step 3: Link Shorteners




                          27
Step 3: Embed Tracking Links




 Link at least one instance of each of your three keywords to
 the web page your trying t...
Step 5: Target Your Release to a Landing Page




                                                29
Step 4: Create Meta Data




                           30
Step 4: Where Title Tags Appear




                                  31
Step 4: Where Meta Page Descriptions Appear




                                              32
Step 4: Example of Release w/o Title Tags




                                            33
Step 4: Example of Release w/o Meta Page Descriptions




                                                        34
Step 4: Example of Release w/Dynamic Meta Content




                                                    35
Step 4: Why Meta Page Descriptions Matter




                                Source: Eyetrack 3
                         ...
Step 5: Distribute the Release




                                 37
Step 5: Newswire Options

       1. http://www.prweb.com
       2. http://www.prleap.com
       3. http://i-newswire.com
 ...
Step 5: Free Newswires Options

                            Search Engine Friendly
                       The winners, bac...
Step 6: Blog the News




                        40
Step 7: Get Inbound Links




                            41
Step 8: Watch for Traffic Sources from Shortened URLs




 1. Embed tracking codes in the links from the release to the
 l...
Issues for Public Companies




                              43
Websites as Newswires




          On the Record…Online
                                 44
Review: Press Release SEO



 1)   Discovery and validate keywords or keyword clusters
 2)   Use keywords in headline and ...
Podcast Production




                     46
Podcast Production




                     47
Podcast Production




                     48
Audio Podcasting Production Demo




                                   49
Shooting Video: Flip




                       50
Shooting Video: High-End – Canon XL H1S




                                          51
Video Editing Software – Windows Movie Maker




                                           52
Shooting Video: HD Portable Gear




Sanyo Xacti HD1000 4MP MPEG4 High Definition    Sennheiser Camcorder Wireless Body-pa...
Video Editing Software – Mac iMovie




                                      54
Video Production Demo




                        55
Shooting Video: Streaming Gear




                                 56
Live Streaming Video Demo




                            57
Lunch Break




              58
Content Strategy: Building Social Capital




                                            59
Syndication: friendfeed




                          60
Syndication: friendfeed
                          User Names & Passwords Go Here
                          User Names & Pa...
Syndication: friendfeed




                          62
Syndication: friendfeed




                          63
Syndication: friendfeed
                          Syndicate Activity to Twitter
                          Syndicate Activi...
Syndication: friendfeed




                          65
Syndication: friendfeed




                          66
Syndication: friendfeed




                          67
Syndication: Posterous




                         68
Syndication: Posterous




                         69
Syndication: Comments




                        70
Content Strategy: Curate News via Google Reader




                                             71
Content Strategy: Editorialize via Google Reader




                                               72
Content Strategy: Curate Podcasts via Gigadial




                                                 73
Content Strategy: Blogs & Podcasts




                                     74
Content Strategy: Feedity




                            75
Content Strategy: Flickr




                           76
Content Strategy: Facebook




                             77
Content Strategy: Facebook




                             78
Centralized Online Video Distribution




                                        79
Content Strategy: TwitterFeed




                                80
Content Strategy: TweetStats




                               81
Content Strategy: Tweetburner




                                82
Content Strategy: Integrated Social Bookmarking




                                             83
Content Strategy: Bookmarking Widget




                                       84
Content Strategy: Widgets




                            85
Content Strategy: Widgets




                            86
Risks of Syndication




                       87
Mobile Social Networking




                           88
Content Strategy: Flickr




                           89
Mobile Social Networking




                   http://www.facebook.com/mobile/?settings#/mobile/   90
Mobile Social Networking




                           91
Mobile Social Networking




                           92
Moblogging




             93
Mobile Social Networking




                           94
Mobile Social Networking: UberTwitter




                               http://www.ubertwitter.com/   95
Syndication: twitpic




                       96
Mobile Social Networking




                           97
Google Analytics Demo




                        98
Understanding Web Stats: Low Bounce Rate Traffic




                                                   99
Understanding Web Stats: Landing Pages




                                         100
Understanding Web Stats: Taking Action




  • Identify keywords with high/low bounce rates
  • Build on existing strength...
Understanding Web Stats: Refresher Tutorial




                                              102
Telling Quantitative Stories


• Numerical data is considered more objective

• Understanding numbers is a statistician’s ...
Data Visualization




                     104
Data Visualization




                     105
Data Visualization




                     106
Data Visualization




                     107
Data Visualization




                     108
Data Visualizations Since April 07, 2008




                                           109
Indy Star: Data Visualizations




                                 110
Data Visualization: Practical Challenges




                                           111
NY Times Data Visualization Graphic




                                      112
NY Times Visualization Lab




                             113
Data Visualization Resource




                              114
Entergy Storm Center Maps Power Outages



                                   Color
                                   Cod...
Data Visualization Resource




                              116
Data Visualization Resource




                              117
Data Visualization - Embed Codes




                                   118
Data Visualization - Beach Report Card




                                         119
Gov 2.0 – Government as a Platform




                                     120
Living, Breathing Mediascape: Flickr Photo Stream




         3500+ Photos Uploaded in first 5 Days vs.
          1207 Du...
Living, Breathing Mediascape: Twitter Stream




                                               122
Reactions of the Blogosphere to Iranian Elections




                                              123
Locations of Major Protests




                              124
Protest Sites




                125
Protest Sites




                126
Living Breathing Mediascape




        111,122 Facebook Supporters as of July 13, 2009
                                  ...
Living, Breathing Mediascape: Radian6
Cairo Speech
Cairo Speech   “Obama” Peak
                Obama Peak    “Freedom” Pea...
Real Time Collaboration




                          129
Data Visualization Resource




                              130
New Media Strategy: Infrastructure




                                     131
Realistic Objectives




       INFORMATIONAL       TRANSACTIONAL           SOCIAL




          measured by:        measu...
Infrastructure: Web 2.0

   Blogger, Flickr, YouTube, Twitter

Pros:                 Cons:
• Cheap or free
      p        ...
Web 2.0: Strategic Risks
1. Objectives b f
1 Obj ti      before tools
                     t l

2. Limitations of blog
   ...
Infrastructure: Software
    Word Press Drupal Sharepoint
         Press, Drupal, Sharepoint,
                Vignette
 Pr...
Infrastructure: Cloud Computing

 Google, Salesforce.com, iPressroom

 Pros:
                         Cons:
 • No client/s...
Which Platform is Right for Me?

1.    What are my objectives?
2.    Why am I communicating online?
3.    Am I planning to...
Migrating Organizational Communications Online


    “Integration is important because time is
      p
      precious. The...
What Are Most Organizations Doing Now?




                Source: 2009 Digital Readiness Report   139
What Digital Communications Skills are Most Important?




                    Source: 2009 Digital Readiness Report   140
Contact Info


                      (310) 455-4000                                     Phone

                      eric[...
Upcoming SlideShare
Loading in...5
×

Social Media Master Class NYC

820

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
820
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Master Class NYC

  1. 1. New Media PR Master Class NYC Instructor: Eric Schwartzman
  2. 2. Housekeeping • Breaks and Lunch • Guest Speaker • Handouts are Digital 2
  3. 3. Agenda • Press Release SEO • Audio, Video and Streaming Production • G Guest S t Speaker: Peter Himler k P t Hi l • Mobile Social Networking • Podcast Release and Promotion • Strategic Recap 3
  4. 4. Search Engine Optimization 4
  5. 5. Case Study: Press Release SEO 5
  6. 6. SEOed Press Release 6
  7. 7. SEOed Press Release 7
  8. 8. SEOed Landing Page 8
  9. 9. Citation Indexing SEOed Site Landing SEOed Page Press Wiki Release News Hit Blog Hit Online Newsroom PR PR PR PR PR 9
  10. 10. Press Release SEO 1) Discovery and validate keywords or keyword clusters 2) Use keywords in headline and in the first 250 words 3) Link keywords to an SEOed landing page on your website 4) Write an original title page and meta page description 5) Repeat steps 1-4 on a landing page on your site 6) Upload press release to your online news room 7) Distribute the release on a newswire 8) Blog the News 9) Send pitches to relevant j ) p journalists and bloggers gg 10) Monitor and analyze traffic on landing page 10
  11. 11. Step 1: Search a Potential Keyword Search the keyword you think may be applicable and examine the meta keywords of the top 5 results. 11
  12. 12. Step 1: Keyword Discovery Tools 1. 1 Search Engines 2. Meta Keywords 3. Density Analyzer 4. Yahoo Site Explorer 5. Google Trends 6. Trellian 7. Google External Keywords Tool 12
  13. 13. Step 1: Review Meta Keywords of Top-Ranked Sites 13
  14. 14. Step 1: No Meta Data? Analyze Density 14
  15. 15. Step 1: Broaden Your View with Adwords If some of the keywords in the meta keywords field seem relevant, repeat step one with those newer keywords. keywords And try running the top listed sites through Google’s External Keyword tool. If new keywords surface that seem relevant, repeat step one. 15
  16. 16. Step 1: Evaluate Inbounds on Yahoo Site Explorer Check the inbound links of the top ranked sites when you search your intended keywords using Yahoo! Site Explorer. Look to see if they are drawing rank from inbounds to their sites from high profile domains, or from .edu or .gov domains. 16
  17. 17. Step 1: Number of Inbound Links Also in Yahoo Site Explorer, evaluate whether or not you think you can collect more inbounds for your press release. release Ask yourself “Is my press release more yourself, Is relevant than the websites currently coming up first when I search my intended keywords?” 17
  18. 18. Step 1: Too Competitive? Add Modifiers. • Company • Rates • City Name • Services • Pricing • Surrounding Suburbs • Professional • Deals • State (including abbreviations NYC, IL, • Best • Affordable FL, WA, etc.) • Top • Offers • County Name • Leading • Packages • Internet • Quality • Organization • Cheap • Marketing • Business • Solution • Online l 18
  19. 19. Step 1: Compare Volume in Google Trends Go to Google Trends or Insights and see which of the keywords you’re experimenting with has the most search volume. Test like terms against each other to which ones are most popular. 19
  20. 20. Step 1: No Volume? Try Keyword Discovery 20
  21. 21. Step 1: Prefer Clusters or Want More Ideas? 21
  22. 22. Step 1: Prefer Clusters or Want More Ideas? 22
  23. 23. Step 1: Select your Keywords Narrow down your list to three keywords, picking one high volume term, one medium volume term and one low ol me lo volume. If you’re choosing effecti e ke o ’ e effective keywords, the o ds lower the search volume, the greater the likelihood of conversions against those searches will be. 23
  24. 24. Step 1: Strategic Keyword Discovery 24
  25. 25. Step 2: Use the Keywords in the Release Use your keywords in the copy of your press release. Use them, if possible, in the headline, sub-headline and at least sub headline the first 250 words of the release, but strive for readability over repetition. If it reads like you’re keyword stuffing, you’ve overdone it. 25
  26. 26. Step 3: Anchor Link Keywords to Landing Page The anchor text or link label is the visible, clickable text in a hyperlink. hyperlink The words contained in the Anchor text can determine the ranking that page will receive by search engines. <a href="http://www.wikipedia.org">Wikipedia</a> Poor hyperlink usage: Today our president abstained from ratifying the North American Free T d Agreement. To know more, click h F Trade A t T k li k here. A better way of linking that keyword would be: Today our president abstained from ratifying the North American Free Trade Agreement. 26
  27. 27. Step 3: Link Shorteners 27
  28. 28. Step 3: Embed Tracking Links Link at least one instance of each of your three keywords to the web page your trying to search engine optimize. This will h b i h i i i hi ill a separate page from the actual press release itself, and should also be optimized for the same keywords. It cannot be duplicate content. It must be different, even if only slightly so. Hyperlink the keywords and a trackable link shortening service like www.bit.ly so you can see how many times they keywords get clicked, and whether or not people were referred t your target web page from your press release, f d to t t b f l which could wind getting picked and posted to other websites. 28
  29. 29. Step 5: Target Your Release to a Landing Page 29
  30. 30. Step 4: Create Meta Data 30
  31. 31. Step 4: Where Title Tags Appear 31
  32. 32. Step 4: Where Meta Page Descriptions Appear 32
  33. 33. Step 4: Example of Release w/o Title Tags 33
  34. 34. Step 4: Example of Release w/o Meta Page Descriptions 34
  35. 35. Step 4: Example of Release w/Dynamic Meta Content 35
  36. 36. Step 4: Why Meta Page Descriptions Matter Source: Eyetrack 3 k 36
  37. 37. Step 5: Distribute the Release 37
  38. 38. Step 5: Newswire Options 1. http://www.prweb.com 2. http://www.prleap.com 3. http://i-newswire.com 4. http://www.webwire.com 5. http://www.pressbox.co.uk 6. http://www.24-7pressrelease.com 7. http://www.clickpress.com 8. http://www.przoom.com 9. http://www.pr.com 10. http://www.marketwire.com 10 http://www marketwire com 11. http://www.prnewswire.com 12. http://www.businesswire.com p Source: Online Marketing Blog 38
  39. 39. Step 5: Free Newswires Options Search Engine Friendly The winners, backlinks with anchor-text: http://www.free-news-release.com/ http://www.freepressreleases.co.uk/ p // p / http://www.i-newswire.com/ http://www.prleap.com/ Losers, no backlinks if you don’t pay: http://express-press-release.com http://www.free press release.com http://www.free-press-release.com http://www.prfree.com/ Site Readability y Ease of Use Winners: Winners (direct submission): http://www.click2newsites.com/ http://www.prweb.com/ http://www.free-news-release.com/ http://www.prleap.com/ http://www.i-newswire.com/ http://www.pressbox.co.uk/ Losers http://www.free-news-release.com/ Losers: http://www.free-press-release.com http://www.pr9.net/ <-requires different account registration for different company press http://www.prfree.com/ submission. Source: Cheng Soon 39
  40. 40. Step 6: Blog the News 40
  41. 41. Step 7: Get Inbound Links 41
  42. 42. Step 8: Watch for Traffic Sources from Shortened URLs 1. Embed tracking codes in the links from the release to the landing page. l di 2. Monitor the web analytics of the site the press release links to for referral traffic sources. 3. Setup Google alerts to monitor when the release gets picked up. 4. Monitor blog search engines like Google blog search. g g g g 5. Monitor standard search engines for pickups and links. 6. Track conversions from press release landing pages. Source: Top Rank Marketing Blog 42
  43. 43. Issues for Public Companies 43
  44. 44. Websites as Newswires On the Record…Online 44
  45. 45. Review: Press Release SEO 1) Discovery and validate keywords or keyword clusters 2) Use keywords in headline and in the first 250 words, at least 3) Link keywords to an SEOed landing page on your website 4) Write an original title page and meta page description 5) Distribute your release 6) Blog and share the news with your online social network 7) Get inbounds links 8) Monitor and analyze i M i d l incoming traffic to landing page i ffi l di 45
  46. 46. Podcast Production 46
  47. 47. Podcast Production 47
  48. 48. Podcast Production 48
  49. 49. Audio Podcasting Production Demo 49
  50. 50. Shooting Video: Flip 50
  51. 51. Shooting Video: High-End – Canon XL H1S 51
  52. 52. Video Editing Software – Windows Movie Maker 52
  53. 53. Shooting Video: HD Portable Gear Sanyo Xacti HD1000 4MP MPEG4 High Definition Sennheiser Camcorder Wireless Body-pack 1080i Camcorder with 10x Optical Zoom -- $700 System with ME2 Omni Lavaliere 53
  54. 54. Video Editing Software – Mac iMovie 54
  55. 55. Video Production Demo 55
  56. 56. Shooting Video: Streaming Gear 56
  57. 57. Live Streaming Video Demo 57
  58. 58. Lunch Break 58
  59. 59. Content Strategy: Building Social Capital 59
  60. 60. Syndication: friendfeed 60
  61. 61. Syndication: friendfeed User Names & Passwords Go Here User Names & Passwords Go Here 61
  62. 62. Syndication: friendfeed 62
  63. 63. Syndication: friendfeed 63
  64. 64. Syndication: friendfeed Syndicate Activity to Twitter Syndicate Activity to Twitter 64
  65. 65. Syndication: friendfeed 65
  66. 66. Syndication: friendfeed 66
  67. 67. Syndication: friendfeed 67
  68. 68. Syndication: Posterous 68
  69. 69. Syndication: Posterous 69
  70. 70. Syndication: Comments 70
  71. 71. Content Strategy: Curate News via Google Reader 71
  72. 72. Content Strategy: Editorialize via Google Reader 72
  73. 73. Content Strategy: Curate Podcasts via Gigadial 73
  74. 74. Content Strategy: Blogs & Podcasts 74
  75. 75. Content Strategy: Feedity 75
  76. 76. Content Strategy: Flickr 76
  77. 77. Content Strategy: Facebook 77
  78. 78. Content Strategy: Facebook 78
  79. 79. Centralized Online Video Distribution 79
  80. 80. Content Strategy: TwitterFeed 80
  81. 81. Content Strategy: TweetStats 81
  82. 82. Content Strategy: Tweetburner 82
  83. 83. Content Strategy: Integrated Social Bookmarking 83
  84. 84. Content Strategy: Bookmarking Widget 84
  85. 85. Content Strategy: Widgets 85
  86. 86. Content Strategy: Widgets 86
  87. 87. Risks of Syndication 87
  88. 88. Mobile Social Networking 88
  89. 89. Content Strategy: Flickr 89
  90. 90. Mobile Social Networking http://www.facebook.com/mobile/?settings#/mobile/ 90
  91. 91. Mobile Social Networking 91
  92. 92. Mobile Social Networking 92
  93. 93. Moblogging 93
  94. 94. Mobile Social Networking 94
  95. 95. Mobile Social Networking: UberTwitter http://www.ubertwitter.com/ 95
  96. 96. Syndication: twitpic 96
  97. 97. Mobile Social Networking 97
  98. 98. Google Analytics Demo 98
  99. 99. Understanding Web Stats: Low Bounce Rate Traffic 99
  100. 100. Understanding Web Stats: Landing Pages 100
  101. 101. Understanding Web Stats: Taking Action • Identify keywords with high/low bounce rates • Build on existing strengths g g • Fortify desirable keywords with content • Eliminate ineffective keywords entirely • Evaluate landing pages for relevancy and calls to action 101
  102. 102. Understanding Web Stats: Refresher Tutorial 102
  103. 103. Telling Quantitative Stories • Numerical data is considered more objective • Understanding numbers is a statistician’s job • Great data visualizations tell great stories g • Data is boring, if you don’t know what to look for • R Raw numbers lack meaning b l k i • A dataset is a bucket full of numbers • There are stories in that bucket Nathan Yau, Flowing Data and Mindy McAdams, Data Visualization 103
  104. 104. Data Visualization 104
  105. 105. Data Visualization 105
  106. 106. Data Visualization 106
  107. 107. Data Visualization 107
  108. 108. Data Visualization 108
  109. 109. Data Visualizations Since April 07, 2008 109
  110. 110. Indy Star: Data Visualizations 110
  111. 111. Data Visualization: Practical Challenges 111
  112. 112. NY Times Data Visualization Graphic 112
  113. 113. NY Times Visualization Lab 113
  114. 114. Data Visualization Resource 114
  115. 115. Entergy Storm Center Maps Power Outages Color Coded by Size Outage Street Level Detail 115
  116. 116. Data Visualization Resource 116
  117. 117. Data Visualization Resource 117
  118. 118. Data Visualization - Embed Codes 118
  119. 119. Data Visualization - Beach Report Card 119
  120. 120. Gov 2.0 – Government as a Platform 120
  121. 121. Living, Breathing Mediascape: Flickr Photo Stream 3500+ Photos Uploaded in first 5 Days vs. 1207 During the Same Period Last Year 121
  122. 122. Living, Breathing Mediascape: Twitter Stream 122
  123. 123. Reactions of the Blogosphere to Iranian Elections 123
  124. 124. Locations of Major Protests 124
  125. 125. Protest Sites 125
  126. 126. Protest Sites 126
  127. 127. Living Breathing Mediascape 111,122 Facebook Supporters as of July 13, 2009 127
  128. 128. Living, Breathing Mediascape: Radian6 Cairo Speech Cairo Speech “Obama” Peak Obama Peak “Freedom” Peak Freedom Peak 128
  129. 129. Real Time Collaboration 129
  130. 130. Data Visualization Resource 130
  131. 131. New Media Strategy: Infrastructure 131
  132. 132. Realistic Objectives INFORMATIONAL TRANSACTIONAL SOCIAL measured by: measured by: measured by: • Site traffic • Ecommerce • User ratings • Unique visitors • Registrations • Comments • Length of stay • Insite searches • Interactions • Return visits • Downloads • Widget usage • HTML Usage • RSS Usage 132
  133. 133. Infrastructure: Web 2.0 Blogger, Flickr, YouTube, Twitter Pros: Cons: • Cheap or free p • Less flexible • Easy to deploy • Cookie cutter • Simple to operate designs g • Updated • Generic URL automatically y • Not upgradable • Indexed quickly 133
  134. 134. Web 2.0: Strategic Risks 1. Objectives b f 1 Obj ti before tools t l 2. Limitations of blog software 3. Conversion leaks 4. 4 Investing time in technology 5. Unsupported technology 6. Interoperability 7. Workflow management 8. Storage 134
  135. 135. Infrastructure: Software Word Press Drupal Sharepoint Press, Drupal, Sharepoint, Vignette Pros: Cons: • Full design control • Complex set-up • No predetermined • Bandwidth issues templates • Unpredictable • Ad t bl Adaptable support costs t t • Distinct URL • Requires security updates • Community supported • Significant upfront investment • No regular ongoing fees 135
  136. 136. Infrastructure: Cloud Computing Google, Salesforce.com, iPressroom Pros: Cons: • No client/server software • Ongoing commitment • Shorter deployment • Hosted externally • Global availability • Fee-based • Constant upgrades pg • Fully outsourced • No IT support required 136
  137. 137. Which Platform is Right for Me? 1. What are my objectives? 2. Why am I communicating online? 3. Am I planning to communicate online indefinitely? 4. Am I planning to blog, podcast, SEO, use RSS and send email? 5. Am I doing this professionally or personally? 6. Do I want to feature ads or promotional material in context? 7. Am I tech savvy enough to support myself? 8. Can I rely on my IT resources to support me? 9. Will my online communications live on my org’s website? 10. Do I need a distinct URL? 11. 11 Do I need regular, external back-ups? eg la e te nal back ps? 12. Do I need immediate 24/7 support if my site goes down? 137
  138. 138. Migrating Organizational Communications Online “Integration is important because time is p precious. They want the tools to be as y efficient as possible. It's a way to create value for the company, which means it needs to effective and efficient.” “The more time they spend using the tools and going from tool to tool, the g g , less time they spend working.” David Berger, Corp. Comm., IBM 138
  139. 139. What Are Most Organizations Doing Now? Source: 2009 Digital Readiness Report 139
  140. 140. What Digital Communications Skills are Most Important? Source: 2009 Digital Readiness Report 140
  141. 141. Contact Info (310) 455-4000 Phone eric[at]ericschwartzman[dot]com Email ericschwartzman.com Website ontherecordpodcast.com Podcast spinfluencer.com Blog ericschwartzman Friendfeed @ericschwartzman Twitter facebook.com/ericschwartzman Facebook linkedin.com/in/schwartzman Linkedin Copyright applies to this document – some rights reserved. This work is licensed under a Creative reserved Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0 141
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×