Q1 2009 Marketplace Presentation
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Q1 2009 Marketplace Presentation

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View the most recent market trends through Q1 2009. This presentation provides a trending analysis on domain sales by TLD, purchasing origin, categorical breakdown, and much more.

View the most recent market trends through Q1 2009. This presentation provides a trending analysis on domain sales by TLD, purchasing origin, categorical breakdown, and much more.

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Q1 2009 Marketplace Presentation Q1 2009 Marketplace Presentation Presentation Transcript

  • Q1 2009 Market Trends
  • Marketplace Trends
    1
    Data presented is based on trends for domain names sold via Afternic domain sales platform.
    Important Data Note:
    Afternic’smarketplace is both influenced by and an influencer of the overall domain marketplace. All data should be interpreted with this in mind
    30 Million+ Searches Per Month
  • Marketplace Trends
    2
    Value Capture: Aggregate Median Domain Sale Price Trends
    SMB “end user” targeted domain values holding firm
    Aggregate Quarterly Median Domain
    Sale Price
  • Marketplace Trends
    3
    Sales Velocity: Top Level Domain Trends
    Com: The once and future global business domain king
    Net: Modest velocity expansion
    Quarterly Domain Sale Composition by TLD
    • Defined by domains sold
  • Marketplace Trends
    4
    Sales Velocity: International Trends
    Country specific market share leaders:
    • United Kingdom
    • Canada
    • Germany
    • Hong Kong
    • France
    • Australia
    • Representative sample. Afternic DLS platform sells domains in more than 140 countries
    • Defined by domains sold
  • Marketplace Trends
    5
    Sales Velocity: Vertical Trends
    Data cluster of major verticals reflects broad adoption of Internet as customer acquisition, retention & commerce vehicle
    • Business related domains increase coincides with onset of Great Recession – layoffs driving entrepreneurial pursuits?
    • Computer domain decline coincides with venture funding slowdown
    • Representative sample -16 Level 1 and 310 Level 2 taxonomy levels
    L1 & L2
    Vertical Examples:
    • Business
    • Retail
    • Telecommunications
    • Computer
    • Hardware
    • Software
    • Geography
    • City, State
    • Country, Region
    • Recreation
    • Games
    • Restaurant Related
    • Shopping:
    • Food
    • Toys
    • Society:
    • Charities
    • Dating Services
    Quarterly Domain Sale Composition
    by Vertical
  • Marketplace Trends
    6
    Value Capture: Vertical Median Sales Price Trends
    Lack of clear vertical price trend lines
    Median Domain Sale Price by Vertical
    Representative sample -16 Level 1 and 310 Level 2 taxonomy levels
  • The AfternicDLS Advantage
    7
    How can you benefit from the Afternic global SMB sales success?
    Let AfternicDLS work for you