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The Online Discovery Networking Tool
By: Kathleen M. Vogel
http://www.stumbleupon.com/productdemo
StumbleUpon
History of StumbleUpon
 Founded in 2001 by Garrett
Camp, Geoff Smith, Justing La
France, & Eric Boyd in Canada
 StumbleV...
StumbleUpon Today
 Headquartered in
California
 Acquired over 8.5 million
members
 Largest personalized
content discove...
How Stumbling Works
 High Quality pages matched to personal preferences
One Way To Stumble….
Sharing Video Content
 Via Email, Facebook, Twitter
Benefits of Stumbling
 Channel surfing video
 Sharing with friends
 Discovering content for yourself
 Combats informat...
StumbleUpon vs. Pandora
 Sharing Emphasized
 Facebook
 Twitter
 Email
 Money Maker:
Advertising
 “Stumbling” for Mus...
Stumbling vs. Googling
 Both find things on the
web.
 Discovery over utilitarian
searching
 Google’s huge!
 Both use a...
Stumbling vs. Digging
 Both are built through user
submissions
 Both deliver a sense of
“discovery” to visitors
 Digg l...
Bibliography
 http://www.searchenginejournal.com/stumble-
upon-interview-series-stumbleupon-defined-
vs-digg-google-myspa...
Deli.cio.us
 StumbleUpon vs. Deli.cio.us
 They are both ways to save and record
wonderful bits of information you experi...
Myspace
 Here’s StumbleUpon vs. MySpace:
 Both have profile pages that show personal interests
and photos of users
 Stu...
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Stumble Upon Project

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Powerpoint Presentation discussing StumbleUpon and how this technology relates to others out there.

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  • Both are a form of channel surfing the web for content
  • Google is a more of a librarian, while StumbleUpon is more TV/internet idea (however everything you watch is already preferred by either you or others like you
    SU’s is smaller and building itself up, but could be the future of viewing video from many sites (i.e. Stumble Upon video)
    Both allow advertising in the index, and how users interact with/rate these paid listings affect how often these ads show
  • Transcript of "Stumble Upon Project"

    1. 1. The Online Discovery Networking Tool By: Kathleen M. Vogel http://www.stumbleupon.com/productdemo StumbleUpon
    2. 2. History of StumbleUpon  Founded in 2001 by Garrett Camp, Geoff Smith, Justing La France, & Eric Boyd in Canada  StumbleVideo introduces in 2006  Gets videos from Youtube, Metacafe, etc.  In 2007, Ebay aquired StumbleUpon for 75 million  April 2009, Garrett Camp and other investors bought back the company Garrett Camp, CEO of StumbleUpon
    3. 3. StumbleUpon Today  Headquartered in California  Acquired over 8.5 million members  Largest personalized content discovery engine on the Web  425 million recommendations a month and growing
    4. 4. How Stumbling Works  High Quality pages matched to personal preferences
    5. 5. One Way To Stumble….
    6. 6. Sharing Video Content  Via Email, Facebook, Twitter
    7. 7. Benefits of Stumbling  Channel surfing video  Sharing with friends  Discovering content for yourself  Combats information overload  Personalized browsing  Just click Stumble: Simple/Easy to use  Advertise your content  A way to have your content stumbled
    8. 8. StumbleUpon vs. Pandora  Sharing Emphasized  Facebook  Twitter  Email  Money Maker: Advertising  “Stumbling” for Music vs. “Stumbling” for Video + Text
    9. 9. Stumbling vs. Googling  Both find things on the web.  Discovery over utilitarian searching  Google’s huge!  Both use advertising but ads are shown differently
    10. 10. Stumbling vs. Digging  Both are built through user submissions  Both deliver a sense of “discovery” to visitors  Digg lacks personalization and does not recommend stories  Digg does not cluster its users and make recommendations based on social network  StumbleUpon doesn’t cover breaking news very well  Digg is better at covering tech, world or other news.  Digg has all stories at once vs. in StumbleUpon showing one story at a time
    11. 11. Bibliography  http://www.searchenginejournal.com/stumble- upon-interview-series-stumbleupon-defined- vs-digg-google-myspace-and-more/4414/  http://en.wikipedia.org/wiki/StumbleUpon  http://www.stumbleupon.com/aboutus/  www.pandora.com  www.digg.com  www.google.com  www.stumbleupon.com
    12. 12. Deli.cio.us  StumbleUpon vs. Deli.cio.us  They are both ways to save and record wonderful bits of information you experience as you cruise the web and they both have browser-side gizmos for users.  The interfaces are radically different, though I suspect you’ll get more link and SEM value from Deli.cio.us in the short term.
    13. 13. Myspace  Here’s StumbleUpon vs. MySpace:  Both have profile pages that show personal interests and photos of users  StumbleUpon is built around an information and entertainment discovery recommendation experience where profiles lead back to discovery, while MySpace is built around the profile viewing and community communication experience.  It would be wicked if SU and MySpace could converge. Innit.
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