Social Networking   Battle Creek   October 2008
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Social Networking Battle Creek October 2008

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Social Networking   Battle Creek   October 2008 Social Networking Battle Creek October 2008 Presentation Transcript

  •  
  • Andy Wolber [email_address] Social Networking for Nonprofits
  • NPower’s Mission
    • To inspire and empower nonprofits to use technology to better serve their communities.
  • www.slideshare.net/npowermichigan
  • www.delicious.com/NPowerMichigan/
    • name
    • org/job
    • what you hope to learn today
    It’s all about you …
  • http://nptechguide.pbwiki.com/
  • http://tinyurl.com/43u83p
  • Host your own website 1993
  • Host your website at a datacenter 1996
  • www.techsoup.org/products/
  • wiki.dreamhost.com/index.php/Non-profit_Discount
  • Basic Content
    • Organization news
    • Program information
    • Board and staff list
    • Donor list
    • 990
    • Contact us
    • Directions
    • Search
    • FAQs
    • Document publishing
  • Enhanced Content
    • Email lists
    • Online donations
    • Weblog
    • Discussion forums
    • Event calendar
    • Compliance with web standards / accessibility
  • Advanced Content
    • Event registration
    • Multiple database integration (single view of customer)
    • Multi-lingual support
  • By Carrie Bickner By Kelly Goto & Emily Cotler
  • www.GuideStar.org / www.NetworkforGood.org
  • Use an online application 2000
  • http://tinyurl.com/6xsxwe
  • http://www.groundspring.org/services/dms.cfm
  • www.WildApricot.com
  • www.idealware.org
  • Blog Flickr MySpace YouTube 2007
  • Examples of Social Media
    • Social Bookmarking
    • Blogging
    • Feed Reading & Sharing
    • Social Networking
    • Photosharing
    • Video
    • Podcasts
  •  
  •  
  • http://tinyurl.com/5nj56k
  • http://tinyurl.com/4t9ytx
  • Weblogs
    • Writing ordered by most recent items first
    • Focus on a defined set of topics
    • Publish “feeds” (RSS*) so people can “subscribe” to updates
    • One or more authors
    • Basic website content management system
    * RSS 2.0 = Really simple syndication
  •  
  • www.commoncraft.com
  • www.newsgator.com
  • www.soscs.blogspot.com
  • http://www.fashionofgoodwill.org/
  • http://tinyurl.com/24lnfd “ After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.” Brendan Hurley, Senior Vice President of Marketing & Communications, Goodwill of Greater Washington
  • CULTURE matters
  •  
  •  
  • TRUST is essential
  • PLACE matters less
  • … although PLACE still matters
  • CONNECTIVITY matters more
  •  
  •  
  • Mobile Internet 2008
  • www.twitter.com
  • www.MobileActive.org
  •  
  • www.myspace.com/thehumanesociety
  • www.diosacommunications.com/ myspacebestpractices.htm
  • www.ning.com
  • http://tinyurl.com/4cnjj8
  • The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . . A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month. Source: Foundation With Real Money Ventures Into Virtual World, by Stephanie Strom, July 22, 2007.
  • http://educationalvodcasting.com/
  • www.slideshare.net/npowermichigan/
    • http://linkbun.ch/40kb
    • Text
    • “ npowermi” to
    • 41411
    • ( www.textmarks.com )
    • Andy Wolber
    • [email_address]