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Social Networking   Battle Creek   October 2008
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Social Networking Battle Creek October 2008

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Transcript

  • 1.  
  • 2. Andy Wolber [email_address] Social Networking for Nonprofits
  • 3. NPower’s Mission
    • To inspire and empower nonprofits to use technology to better serve their communities.
  • 4. www.slideshare.net/npowermichigan
  • 5. www.delicious.com/NPowerMichigan/
  • 6.
    • name
    • org/job
    • what you hope to learn today
    It’s all about you …
  • 7. http://nptechguide.pbwiki.com/
  • 8. http://tinyurl.com/43u83p
  • 9. Host your own website 1993
  • 10. Host your website at a datacenter 1996
  • 11. www.techsoup.org/products/
  • 12. wiki.dreamhost.com/index.php/Non-profit_Discount
  • 13. Basic Content
    • Organization news
    • Program information
    • Board and staff list
    • Donor list
    • 990
    • Contact us
    • Directions
    • Search
    • FAQs
    • Document publishing
  • 14. Enhanced Content
    • Email lists
    • Online donations
    • Weblog
    • Discussion forums
    • Event calendar
    • Compliance with web standards / accessibility
  • 15. Advanced Content
    • Event registration
    • Multiple database integration (single view of customer)
    • Multi-lingual support
  • 16. By Carrie Bickner By Kelly Goto & Emily Cotler
  • 17. www.GuideStar.org / www.NetworkforGood.org
  • 18. Use an online application 2000
  • 19. http://tinyurl.com/6xsxwe
  • 20. http://www.groundspring.org/services/dms.cfm
  • 21. www.WildApricot.com
  • 22. www.idealware.org
  • 23. Blog Flickr MySpace YouTube 2007
  • 24. Examples of Social Media
    • Social Bookmarking
    • Blogging
    • Feed Reading & Sharing
    • Social Networking
    • Photosharing
    • Video
    • Podcasts
  • 25.  
  • 26.  
  • 27. http://tinyurl.com/5nj56k
  • 28. http://tinyurl.com/4t9ytx
  • 29. Weblogs
    • Writing ordered by most recent items first
    • Focus on a defined set of topics
    • Publish “feeds” (RSS*) so people can “subscribe” to updates
    • One or more authors
    • Basic website content management system
    * RSS 2.0 = Really simple syndication
  • 30.  
  • 31. www.commoncraft.com
  • 32. www.newsgator.com
  • 33. www.soscs.blogspot.com
  • 34. http://www.fashionofgoodwill.org/
  • 35. http://tinyurl.com/24lnfd “ After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.” Brendan Hurley, Senior Vice President of Marketing & Communications, Goodwill of Greater Washington
  • 36. CULTURE matters
  • 37.  
  • 38.  
  • 39. TRUST is essential
  • 40. PLACE matters less
  • 41. … although PLACE still matters
  • 42. CONNECTIVITY matters more
  • 43.  
  • 44.  
  • 45. Mobile Internet 2008
  • 46. www.twitter.com
  • 47. www.MobileActive.org
  • 48.  
  • 49. www.myspace.com/thehumanesociety
  • 50. www.diosacommunications.com/ myspacebestpractices.htm
  • 51. www.ning.com
  • 52. http://tinyurl.com/4cnjj8
  • 53. The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . . A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month. Source: Foundation With Real Money Ventures Into Virtual World, by Stephanie Strom, July 22, 2007.
  • 54. http://educationalvodcasting.com/
  • 55. www.slideshare.net/npowermichigan/
  • 56.
    • http://linkbun.ch/40kb
  • 57.
    • Text
    • “ npowermi” to
    • 41411
    • ( www.textmarks.com )
  • 58.
    • Andy Wolber
    • [email_address]