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    Digital Editors Network Digital Editors Network Presentation Transcript

    • Where social media meets SEO Where Social Media Meets SEO Patrick Altoft Director of Search at Branded3 www.blogstorm.co.uk www.branded3.com twitter.com/patrickaltoft
    • Where social media meets SEO Search engine optimisation • Getting as many visitors from Google as possible
    • Where social media meets SEO Search engine optimisation • Getting as many visitors from Google as possible
    • Where social media meets SEO Who has the most links? Title ABCe Links Telegraph 27,708,274 7,162,873 Guardian 26,238,539 15,746,185 Mail Online 23,768,358 7,872,097 Times Online 21,614,273 7,696,714 The Sun 21,248,552 2,140,491 Independent 10,034,148 4,967,593 Mirror Group 7,138,013 1,242,733 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000
    • Where social media meets SEO Social sites = links • Getting on Digg gives an average of 300 links
    • Where social media meets SEO
    • Where social media meets SEO Creators • Make content that appeals to the right people
    • Where social media meets SEO Creators
    • Where social media meets SEO Participation is rising Data from Forrester Research Technographics surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com
    • Where social media meets SEO UK lags behind the US Data from Forrester Research Technographics surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com
    • Where social media meets SEO Young people are more active Data from Forrester Research Technographics surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com
    • Where social media meets SEO Social media is male dominated Data from Forrester Research Technographics surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com
    • Where social media meets SEO The gender gap is wider in the UK than the US Data from Forrester Research Technographics surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com
    • Where social media meets SEO • 27,708,274 unique users in March 2009 (ABCe) • 8% of traffic from social sites (2.2m per month or 75k per day) • 30% of traffic from search (8.3m per month or 277k per day)
    • Where social media meets SEO • Build a social media culture amongst your readers • Attract readers from social sites • Snowball effect
    • Where social media meets SEO What about Twitter?
    • Where social media meets SEO @cnnbrk 1,427,971 followers 28,559 visitors per tweet @nytimes 833,374 followers 16,667 visitors per tweet @time 549,980 followers 11,000 visitors per tweet @bbcclick 574,377 followers 11,488 visitors per tweet @guardiantech 515,181 followers 10,304 visitors per tweet Based on an average CTR of 2%
    • Where social media meets SEO
    • Where social media meets SEO How to win at SEO
    • Where social media meets SEO
    • Where social media meets SEO URL Structure • Long URLs break in emails • Long URLs can’t easily be sent via Twitter • Long URLs get less clicks in the search results http://www.mirror.co.uk/celebs/news/2009/05/11/katie-price-and-peter-andre-announce-they-have-split-up-115875-21350342/ http://www.mirror.co.uk/katie-price-peter-andre-to-split/
    • Where social media meets SEO Query Deserves Freshness • For breaking news Google gives brand new stories a boost • Whoever publishes first gets the advantage – ping Google
    • Where social media meets SEO Trend Watching • Pick hot topics & write about them
    • Where social media meets SEO Content publication strategy • Integrate SEO & social media into your content strategy Research Create Promote Optimise
    • Where social media meets SEO Build a promotion network • An automated method of promoting content • RSS • Twitter • Email subscriptions • Google News • First 30 minutes is critical
    • Where social media meets SEO Questions