Advertising Over Internet


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Advertising Over Internet

  1. 1. Internet Advertising & e-Commerce Website Features
  2. 2. An Introduction to Internet Advertising <ul><li>Potent of multimedia aspect </li></ul><ul><li>Audience and target </li></ul><ul><li>Frequency, effectiveness and recall </li></ul><ul><li>Cost per thousand impressions (CPM) </li></ul><ul><li>Traditional models </li></ul><ul><li>Myths about internet advertising </li></ul><ul><li>Segments of internet users </li></ul><ul><ul><li>Net surfers </li></ul></ul><ul><ul><li>Net buyers </li></ul></ul><ul><ul><li>Net consumers </li></ul></ul>
  3. 3. Emergence of Internet as a Competitive Advertising Media <ul><li>Strengths of Internet Advertising </li></ul>Growth of Internet connections in India
  4. 4. Demographics of the internet (India users in 2000) <ul><li>Strengths of Internet Advertising </li></ul>
  5. 5. Demographics of the internet (India users in 2000) <ul><li>Strengths of Internet Advertising </li></ul>
  6. 6. How to go about eCommerce website design? <ul><li>Websites are developed with the aim of information sharing. </li></ul><ul><li>Non reciprocal: is one way information sharing where the web visitor visits the websites to gather the information relevant for the purpose. </li></ul><ul><li>Reciprocal: information sharing is two way information sharing where the web visitor can actually engage themselves in information sharing and advance to next step of information sharing by making some purchases or subscribing to some news letters etc. </li></ul>
  7. 7. eCommerce websites <ul><li>  eComm websites are sort of reciprocal information sharing with the sole purpose of simplifying the online purchase experience of a web visitor or to guide the visitor towards making an online purchase. </li></ul><ul><li>The website design involves lots of intricacies but a designer working on the eCommerce web design needs to understand the online selling principles . </li></ul>
  8. 8. <ul><li>For a viewer the eCommerce web design and normal website design may seem same because both of them follow the same principles of website design that is attractiveness, systematic organisation of elements, correct color palette to boost website spirit. </li></ul><ul><li>The differences begin to troop in once you have a close look into the some of the eCommerce web designs and other website designs. </li></ul>
  9. 9. Selling Principles <ul><li>Simplifying online shopping experience: The users prefers online shopping in order to avoid the hassles of offline shopping. So it becomes the priority of web designer to ensure that website design delivers the smooth online shopping experience to the user. </li></ul><ul><li>Furnishing the authenticated information: The user should be given the reason why they should believe your site and how easily they can reach out to you. </li></ul>
  10. 10. Selling Principles <ul><li>Customers are more attracted towards the virtual arrangement of the things during shopping. It becomes very difficult for the web designer to convey that virtual shopping arrangement through website design. </li></ul><ul><li>It is pretty easier for the web designer to showcase the objects without the bother of space constraints. It becomes relatively difficult for web designer to lure the customer to make purchase through the website design. </li></ul>
  11. 11. <ul><li>Customers favour those eCommerce website designs which will lead them to right page with minimum number of clicks. </li></ul><ul><li>Web designers often use some unconventional techniques to promote eCommerce web designs. Sometimes a web designer may utilise the potential of single paged website by integrating the order form at the end. </li></ul><ul><li>Sales Letters: Many people perceive sales letter as good example of eCommerce web design. In reality sales letter is not the good example of eCommerce website design because they are niche specific and may sell a single product. Still sales letters are capable of large conversions because they present the product information in a smart way. </li></ul>
  12. 12. <ul><li>  The supermarkets and shopping malls are similar to the online shops, as both showcase products. As in shopping malls the arrangement of things seems to be much simpler to the ones in online shop. It becomes difficult for the user to browse through the complex website to search for the things. </li></ul><ul><li>The eCommerce websites make it simpler for the web visitor to browse through the product section easily with the help of personalisation technology. This personalisation technology also casts spell on the eCommerce website design </li></ul>
  13. 13. <ul><li>Layouts play important role in success of an eCommerce web design. </li></ul><ul><li>Most of the eCommerce website designs are distinguished by their layouts. These eCommerce websites are always searching for a simplified design which will lure the customer to purchase the things. </li></ul>
  14. 14. <ul><li>Time Spent on website: Average time each customer spends on a website is around 2 minutes before they leave the site. So these two minutes time should be utilised to the maximum so as to lure the customer. </li></ul><ul><li>Most Accessible Point: </li></ul><ul><li>After Lots of research it has been found that most of the customers first view the middle left area and center portion of the webpage. </li></ul><ul><li>By balancing these regions with smart content in a web design these web designers know how to create an easy path for the visitor to browse through the online shop and make the easy purchase. </li></ul>
  15. 15. Features of E-Commerce Website <ul><li>Easy interface for adding, editing and deleting products </li></ul><ul><li>Product catalog with categories and sub categories </li></ul><ul><li>Ability to configure taxes and shipping rates </li></ul><ul><li>Multiple administrators </li></ul><ul><li>Add discounts and special pricing </li></ul><ul><li>Upcoming products section </li></ul><ul><li>Visitors can write reviews/ rate products and &quot;Tell a friend“ </li></ul><ul><li>Multiple currency setup </li></ul><ul><li>Inventory Management </li></ul><ul><li>Custom shipping and privacy policy </li></ul><ul><li>Basic CRM functions </li></ul><ul><li>Checkout process with multiple payment options: </li></ul><ul><li>Online payment, Credit card, Cash on delivery, Cheque/DD etc. </li></ul>
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  18. 18. <ul><li>Spending for US online advertising will decrease in 2009 by 4.6% —the first drop since 2002 . </li></ul><ul><li>However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010 . </li></ul>
  19. 19. <ul><li>While eMarketer previously estimated that 2009 online ad spending would grow by 4.5% </li></ul><ul><li>Reports from major portals through Q3 2009 showed either mild growth (Google, for search) or sharp downturns (Yahoo! and AOL). </li></ul><ul><li>Research from the IAB and PwC through Q3 2009 indicated an overall online ad market in decline. </li></ul><ul><li>Continued softness in key-areas keeps driving down classified advertising—formerly the third-biggest online ad format. </li></ul><ul><li>But search ad spending remains relatively steady and banner ad spending is down by only a small amount. </li></ul>
  20. 20. <ul><li>100 largest advertisers are still putting a relatively small share of their measured media budgets into display advertising. These major marketers are, in general, still holding back from greater online ad investment, which continues to stymie overall market growth. </li></ul><ul><li>The primary structural change is the spending uptick for non-advertising marketing, making all Internet ad spending estimates incomplete indicators of the industry’s health. </li></ul><ul><li>The new market place is a rapidly evolving ecosystem built on top of the social Internet. </li></ul><ul><li>As marketers look to engage their audience with relevant, trustworthy messages, that increasingly means smaller shares of marketing budgets going to traditional advertising. </li></ul>