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This is the final presentation for Global Trends and Issues. It is about the 10 most relevant trends and the 2 most important issues. After that there will explained the three scenario's for the world ...

This is the final presentation for Global Trends and Issues. It is about the 10 most relevant trends and the 2 most important issues. After that there will explained the three scenario's for the world in 2015.

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    The latest presentation GTI The latest presentation GTI Presentation Transcript

    • Starbucks Global trends and issues IBS 2A ; Inge van Boven; Mark Lind; Marloes Post; Lindy Robaard; Corine Tsogo
    • Index of the presentation
      • 1. The trends and issues for Starbucks
      • 2. The three senario’s in 2015
      • 2.1 Worst case scenario
      • 2.2 Neutral scenario
      • 2.3 Best case scenario
    • 1. The trends and issues for Starbucks
    • 2. The three senario’s in 2015
      • Worst case scenario
        • Hyperinflation in the world
      • Neutral scenario
        • Aging population
      • Best case scenario
        • Asia as superpower
    • 2.1 Worst case scenario
      • In 2008 the financial crisis
        • the American government was pumping money in the American economy.
        • The European countries followed
      • Hyperinflation
      • The disposal income decreased comparing with in 2008.
        • Consumers are saving their money for un expecting times and do not trust the economic.
      • For Starbucks:
        • Starbucks products are expansive in compare with other shops. So consumers buy it there or they make their coffee
        • with instant coffee.
    • 2.2 Neutral scenario
      • More and more old people; the aging problem
      • More people with retirement than the working people
        • like raise the age of retirement
        • to make it more profitable to stay working for the older people, are the taxes
      • For Starbucks:
      • More older people, but they are now at an age where they can enjoy their freedom.
        • So they also go for a drink somewhere, also by Starbucks. There are also the working people who take
        • some coffee before they travel to their work.
    • 2.3 Best case scenario
      • Asia is the new upcoming trade market
        • Many companies are locating new stores in China
        • Many companies that want to do business with China
      • For Starbucks:
      • A good idea for Starbucks to open new stores over there as well.
    •