Sxsw BigFishGamesJRatnerv3

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    Sxsw BigFishGamesJRatnerv3 - Presentation Transcript

    1. Funologists Live & In Person: Guerilla Game Research If you work at a game company, research means understanding play, not analyzing boring spreadsheets. Meet funologists and learn how listening and watching gamers transforms product and web design. We share different innovative guerilla (discount) and traditional research methods to inspire user-centered design.
    2. Julie Ratner, Research Manager, Big Fish Games
    3. Original Brand New Brand EXHILARATED blissful ecstatic elated enthralled exuberant radiant rapturous thrilled EXCITED amazed animated ardent aroused astonished dazzled eager energetic enthusiastic giddy invigorated lively passionate surprised vibrant
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    8. Emotional Inquiry
      • About Big Fish Games
        • Customers download 1.5 million games per day
        • Partners with over 500 independent developers
        • Headquartered in Seattle, WA with 350+ employees
        • Launched international sites in Japanese, German, Spanish, and French
        • Partnerships with Ninetendo and Activision
      All I Want To Do Is Have a Little Fun Before I Die – Sheryl Crow
    SlideShare Zeitgeist 2009

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