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  • 1. StanleyChartered
    Home Plus
    Brought to you by: HomePlusConsulting Team Chia Sin Wei, Eileen Goh Mei Xuan, Casherine Koh Shu Xin Mah Ting Hui Tan Yen Ling
    Joyce Tan Jia Hui
  • 2. Introduction…
    StanleyChartered
    Banking activities
    Same purpose as conventional banking
    Consistent with Principles of Islamic Law (Sharia)
    Prohibits RIBA
    Islamic banks formed in late 20th Century
    2007 in Singapore
    Islamic Bank of Asis (IB Asia)
  • 3. StanleyChartered
    Haram (Unlawful)
  • 4. StanleyChartered
    Basic Terms…
  • 5. StanleyChartered
    Home Plus
  • 6. StanleyChartered
    TARGET SEGMENT?
  • 7. StanleyChartered
    • Aged 25 – 35 Working Adults(Couples/Families)
  • StanleyChartered
    Marketing Strategies
  • 8. StanleyChartered
    Entering the Market
    • Large Scale Entry Mode
    • 9. Aims to capture huge market share
    • 10. Leader Market Dominance Strategies
    • 11. Reasons
    • 12. To create a bigger impact on customer
    • 13. Market dominance/leadership
    • 14. Given sufficient funds to conduct large scale
    • 15. Achieve economies of scale in long term
    • 16. Reduce barriers of entry
    • 17. Creation of product differentiation easily
  • Budget
    StanleyChartered
  • 18. StanleyChartered
    Marketing Mix : 4 P’s
  • 19. StanleyChartered
    Product
  • 20. StanleyChartered
    Home Plus
    Home Finance
    Insurance
    Premier Current & Savings Account
    Takaful Edu-Fund (optional)
  • 21. StanleyChartered
    Price
  • 22. StanleyChartered
    Fixed Rate (Inclusive of Insurance Premium)
  • 23. StanleyChartered
    Variable Rate (Inclusive of Insurance Premium)
  • 24. StanleyChartered
    Takaful Edu-Fund
    S$60 / Month
  • 25. StanleyChartered
    Place
    Branch Network
    Fax
    Direct Mail
    Road shows
    Online Application
  • 26. Promotion
    StanleyChartered
  • 27. Posters
    StanleyChartered
  • 28. StanleyChartered
    Viral Marketing
    • Use of mouth-to-mouth marketing
    • 29. Provide good quality service
    • 30. Credibility achieve through word of mouth
    • 31. As customer tried before introducing to others
  • StanleyChartered
    Questions
  • 32. StanleyChartered
    ThankYou
  • 33. References
    StanleyChartered
    Islamic banking. (2009). Wikipedia The Free Encylpedia. Retrieved June 25, 2009, from
    http://en.wikipedia.org/wiki/Islamic_banking#Riba
     
    No gambling picture. (2009). Free Market foundation. Retrieved June 25, 2009, from
    http://www.freemarket.org/Img/no%20gambling.jpg
     
    Islamic Banking- What is Islamic Banking. (N.D.). Institute of Islamic Banking and Insurance. Retrieved
    June 25, 2009, from http://www.islamic-banking.com/ibanking/whatib.php
     
    See no more pork pictures. (2009). Photobucket. Retrieved June 25, 2009, from
    http://media.photobucket.com/image/no%20pork/ronpitt305/No-pork.gif
     
    No alcohol picture. (n.d.). Design of Signage system. Retrieved June 25, 2009, from
    http://www.designofsignage.com/
     
  • 34. References
    StanleyChartered
    House. (n.d.). Yahoo! Singapore search. Retrieved June 25, 2009, from
    http://sg.images.search.yahoo.com/images/view?back=http%3A%2F%2Fsg.images.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dhouse%26b%3D19%26ni%3D18%26ei%3DUTF-8%26pstart%3D1%26fr%3Dyfp-t 101&w=691&h=518&imgurl=www.unblog.com%2Fscrapbook%2F2005%2Fimages%2Fhouse.jpg&rurl=http%3A%2F%2Fwww.unblog.com%2Fscrapbook%2F2005%2Fhouse.html&size=63k&name=house+jpg&p=house&oid=de72dd2276e34a7a&fr2=&no=19&tt=73194052&sigr=11f7mr334&sigi=11enimgi3&sigb=131496ke6&type=JPG
     
    Fire insurance picture. (2009.) Yahoo! Singapore. Retrieved June 25, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=fire+insurance&fr=yfp-t-101&ei=utf-8&x=wrt
     
    Bank savings account picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=bank+savings+account&fr=yfp-t-101&ei=utf-8&x=wrt&y=Search
     
    Education funds picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=education+funds&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=163
     
    Fax picture. (2009). Yahoo! Singapore. Retrieved June 26, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=fax&fr=yfp-t-101&ei=utf-8&js=1&x=wrt
  • 35. References
    StanleyChartered
    Four-Ps picture. (2009). Easy-Marketing-Strategies.com. Retrieved June 26, 2009, from
    http://www.easy-marketing-strategies.com/
     
    What we do picture. (2008). United Auto Credit Corporation. Retrieved June 26, 2009, from
    http://www.upfc.com/images/whatwedo.jpg
     
    Directmail picture.(2007). F Space Creative Marketing Design Studio. Retrieved June 26, 2009, from
    http://www.fspacecreative.com/images/directmail.jpg
     
    Darren Magic picture.(n.d.). Flickr.com. Retrieved June 26, 2009, from
    http://farm1.static.flickr.com/109/299276993_fbfba2a635_o.jpg
     
    Email picture. (n.d.). Rice Unix Facility. Retrieved June 26, 2009, from
    http://www.ruf.rice.edu/~evolve/images/emailIcon.png
     
    Selling picture. (n.d.). Southern Wide City Real Estate. Retrieved June 27, 2009, from
    http://www.southernwidecity.co.nz/site/page_teams/
     
    Newspaper picture.(2006). Mary Maden. Retrieved June 27, 2009, from
    http://www.marymaden.com/Newspaper.png
  • 36. References
    StanleyChartered
    Press conference picture. (n.d.). Star Alliance The way the earth connects. Retrieved June 27, 2009, from
    http://www.staralliance.com/int/press/media_library/images/Star/large-images/20050602_Press_Conference_1785x1187_l.jpg
     
    Education loan picture. (2007). EMRA. Retrieved June 28, 2009, from
    http://www.emraloans.com/images/education_loan.jpg
     
    Families white picture.(2007). Photography by licata. Retrieved June 28, 2009, from
    http://www.photographybylicata.com/images/familes_white_3.jpg
     
    Family people.(n.d.). Writing Down Lola. Retrieved June 28, 2009, from
    http://writingjunkie.net/images/stlouis10-18-08/obama-family-people.jpg
     
    Employee picture. (2009). Yahoo! Singapore. Retrieved June 28, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=employee&fr=yfp-t-101&ei=utf-8&x=wrt
     
    Marketing strategies picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=marketing+strategies&ni=18&ei=utf-8&fr=yfp-t-101&fr2=sg-gac&xargs=0&pstart=1&b=55
     
    Singapore bus stops picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=singapore+bus+stops&y=Search&fr=yfp-t-101&ei=utf-8&js=1&x=wrt
  • 37. References
    StanleyChartered
    Press release picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=press+release&y=Search&fr=yfp-t-101&ei=utf-8&js=1&x=wrt
     
    Budget picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=budget&fr=yfp-t-101&ei=utf-8&js=1&x=wrt
     
    Good quality service picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=good+quality+service&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=37
     
    Viral marketing picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=viral+marketing&fr=yfp-t-101&ei=utf-8&js=1&x=wrt
     
    Price tag picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=price+tag&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=19
  • 38. References
    StanleyChartered
    Prices picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=prices&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=1
     
    Education picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=education&js=1&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18
     
    Banking activitys picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=banking+activities&fr=yfp-t-101&ei=utf-8&x=wrt
    Islamic Banking picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=islamic+banking&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=55
     
    Islamic law picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=islamic+law&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=73
    Questions picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from
    http://sg.images.search.yahoo.com/search/images?p=questions&ei=UTF-8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18