Nmdl Final Presentation

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New Media DL Final Presentation:Ralph Lauren GET INSPIRED CHALLENGE

A.HILL MARKETING CO. , RALPH LAUREN GET INSPIRED CHALLENGE Online Strategy Proposal for the Get Inspired Challenge

RALPH LAUREN Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RALPH LAUREN Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RALPH LAUREN GET INSPIRED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RALPH LAUREN Campaign Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RALPH LAUREN Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RALPH LAUREN Marketing Strategy Promote Challenge on the RUGBY Facebook fan page for participants by posting contest details and posting daily updates in the FB status for fans to view. Participants can access daily statuses of the contest details, prizes, and giveaways and have a chance to interact with RL staff on the RUGBY twitter page . On the RUGBY YouTube channel , RL will feature commercials promoting the Get Inspired Challenge. Participants can comment on videos and generate buzz by subscribing to channel.

RALPH LAUREN Budget Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

RALPH LAUREN Evaluation ,[object Object],[object Object],[object Object]

RALPH LAUREN Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],THANK YOU

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