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Wbedc Strategic Planning

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Presentation from the strategic planning session of the Wisconsin Basic Education Course

Presentation from the strategic planning session of the Wisconsin Basic Education Course

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  • Let me start off congratulating you on your 6’th Avenue street project! Many communities don’t take the time to celebrate their successes…and that IS important. As a Community Development Specialist at the Center for Community & Economic Development, U.W. Extension, I have spent the last 9 years of my life living in Middleton, Wisconsin. In my spare time, I serve as an Alder for the city of Middleton. That volunteer experience has been an incredible learning experience for me and has provided me with a unique perspective on today’s topic…What is our Role as elected officials in Economic Development.. While I had constituent who recently referred to me as a “carpet bagger” that should go back to where I came from, I have spent the majority of my life within a few miles of the place I now call home. Middleton is located right next to Madison, that city described by Wisconsin Republican governor Lee S. Dreyfus while campaigning in 1978 as "70 square miles surrounded by reality“ While I suspect many of you agree with that description, Mayor Dave Chezlevich has recently fired back by saying that Madison is growing….so reality must be shrinking. I have also spent time in Burnett County in N.W. Wisconsin and Grant county in S.W. Wisconsin. I think my work in small towns has kept me well grounded in reality. The communities and the people within those communities that I have worked with in Extension over the past 23 years have taught me as much as I might have shared with them. I would like to acknowledge my colleague, Alex Crockford, who is the Agricultural Agent for the U.W. Extension office here in Langlade County. I believe Alex is here? Normally I am in a County supporting the work of the Community Resource Development Agent, but I think many of you probably know that this position no longer exists in Langlade County. Instead, I was invited here today by the Community Development Advisory Board…a joint city/county board working to improve the economic climate in Langlade County. While I think its helpful to bring in outsiders on occasion for an external perspective of your community, there is also great value in having that local educator in the county office that understands the local issues.
  • Lunch with businesses IEDC training in February Enable your staff Regionalism WEDA CNRED educator
  • Quizes, are one format that I like to use with groups as a means of starting a discussion. Think about yourself or the people in your community. In a lot of our small communities people tend to think of the long term residents. And in fact we have a number of residents who have lived their entire life in one community. However, the census data reveals that about half of the households turn over in a five year period (51% for the nation, 46% for the State of Wisconsin but 62% for Langlade county).
  • Quizes, are one format that I like to use with groups as a means of starting a discussion. Think about yourself or the people in your community. In a lot of our small communities people tend to think of the long term residents. And in fact we have a number of residents who have lived their entire life in one community. However, the census data reveals that about half of the households turn over in a five year period (51% for the nation, 46% for the State of Wisconsin but 62% for Langlade county).
  • Quizes, are one format that I like to use with groups as a means of starting a discussion. Think about yourself or the people in your community. In a lot of our small communities people tend to think of the long term residents. And in fact we have a number of residents who have lived their entire life in one community. However, the census data reveals that about half of the households turn over in a five year period (51% for the nation, 46% for the State of Wisconsin but 62% for Langlade county).
  • Quizes, are one format that I like to use with groups as a means of starting a discussion. Think about yourself or the people in your community. In a lot of our small communities people tend to think of the long term residents. And in fact we have a number of residents who have lived their entire life in one community. However, the census data reveals that about half of the households turn over in a five year period (51% for the nation, 46% for the State of Wisconsin but 62% for Langlade county).
  • Quizes, are one format that I like to use with groups as a means of starting a discussion. Think about yourself or the people in your community. In a lot of our small communities people tend to think of the long term residents. And in fact we have a number of residents who have lived their entire life in one community. However, the census data reveals that about half of the households turn over in a five year period (51% for the nation, 46% for the State of Wisconsin but 62% for Langlade county).
  • Quizes, are one format that I like to use with groups as a means of starting a discussion. Think about yourself or the people in your community. In a lot of our small communities people tend to think of the long term residents. And in fact we have a number of residents who have lived their entire life in one community. However, the census data reveals that about half of the households turn over in a five year period (51% for the nation, 46% for the State of Wisconsin but 62% for Langlade county).
  • Quizes, are one format that I like to use with groups as a means of starting a discussion. Think about yourself or the people in your community. In a lot of our small communities people tend to think of the long term residents. And in fact we have a number of residents who have lived their entire life in one community. However, the census data reveals that about half of the households turn over in a five year period (51% for the nation, 46% for the State of Wisconsin but 62% for Langlade county).
  • Quizes, are one format that I like to use with groups as a means of starting a discussion. Think about yourself or the people in your community. In a lot of our small communities people tend to think of the long term residents. And in fact we have a number of residents who have lived their entire life in one community. However, the census data reveals that about half of the households turn over in a five year period (51% for the nation, 46% for the State of Wisconsin but 62% for Langlade county).

Transcript

  • 1. Wisconsin Basic Economic Development Course Strategic Planning
  • 2. Michael Stumpf
    • Contact Information:
    • Principal
    • Place Dynamics
    • Offices in Denver and Milwaukee
    • [email_address]
    • www.placedynamics.com
  • 3. What is Strategic Planning?
    • Getting from where you are to where you want to be
    • A realistic appraisal of available resources, constraints, and opportunities (oh god, not another SWOT analysis…)
    • Development of achievable goals (consensus and coherence)
    • Formulation and implementation of project action plans (who, what, when, where, how, why)
    If you don’t know where you are going, you might end up someplace else. - Yogi Berra
  • 4. Why Strategic Planning?
    • Will you take what you get or get what you want?
    • Shape the community’s future
    • Build a common agenda
    • Define the purpose of the group
    • Balance community goals with resources
    It pays to plan ahead. It wasn't raining when Noah built the ark. – Richard Cushing
  • 5. The Planning Process The time to repair the roof is when the sun is shinning. – John F. Kennedy
  • 6. Sustainability
    • ENVIRONMENT – COMMUNITY – ECONOMY
    • POLICY
    • COHERENCE
    Planning without action is futile, action without planning is fatal. – Unknown
  • 7. A Case Study
    • Three Processes:
    • 1. Analysis and Evaluation
    • 2. Community Input
    • 3. Planning
    • Who to involve?
    Before you build a better mousetrap, it helps to know if there are any mice out there. - Unknown
  • 8. Implementation
    • Determine principles and parameters
    • Use an implementation matrix
    • - identify actions and outcomes
    • - assign responsibilities
    • - monitor outcomes
    • Be flexible and responsive
    • - Seize unexpected opportunities that fit
    • - Monitor and respond to the competition
    In preparing for battle I have always found that plans are useless, but planning is indispensable. – Dwight D. Eisenhower
  • 9. Case Study One 1. Mid-sized rust belt city’s master plan recently completed a. quality community / environment / land use b. create economic opportunities 2. City approached by outside manufacturer a. low-wage assembly jobs b. minimal investment in building and machinery c. City promises to give former wastewater site (park) 3. Plan Commission rejects the proposal 4. Mayor reconstitutes Plan Commission 5. Staff and Plan Commission resign
  • 10. Case Study Two 1. Rural community has a goal to create jobs 2. Buys land, builds industrial park and speculative building 3. Seven years later sells a site for gas station 4. Twelve years later the speculative building is still empty 5. Largest employer in the city has announced it is leaving
  • 11. Case Study Three 1. Community has an active downtown organization a. City makes a large annual funding commitment b. City has specific plan for the downtown 3. City aggressively annexes land on bypass 4. City supports new large new commercial development 5. County relocates from historic courthouse to periphery
  • 12. Case Study Four 1. Community appeals to “creative class” a. rigorous design standards, anti-big box or chain stores b. high housing costs ($350+ per square foot) 2. Twenty percent drop in sales tax revenue 3. Work force can’t afford to live there 4. Class A offices torn down for housing development 5. Technology businesses moving to neighboring cities