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Linked Production[1]
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Linked Production[1]

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Transcript

  • 1. Linked Production: Two One- minute cinema adverts that raises awareness of the dangers of misrepresentation that reflects a different approach by showing this group in a new more positive light
    By Suhur Hersi
    YasminNti
    Natasha Nti
  • 2. Significance?
    WHO CARES!?!
    Black youths are ‘thugs’ ‘murderers’ and ‘out of control’
    Representation’s fuelled by
    Our mission!: ……
  • 3. To change the view on black youths.
    From this…. To This….
  • 4. Overview of our idea…
    Using irony to deliberately switch the audience’s perceptions.
    Make the subordinate representations of black youths as dominant; within our production.
  • 5. Detailed outline of Media Language
    High key lighting
    Mise-en-scene: Setting- City, Clothing- Smart and suited.
    Editing: Parallel shots- Satirical effect
    Diagetic sound- Changes perception
    Cinematography- Framing and Tracking shots
  • 6. Institutional/ Research Background
    Production: Non- Hollywood
    Promotion- Posters & Double Page spread.
    Distribution: Channel 4, Mainstream
    Regulation: OFCOM
    Scheduling: prime-time
    Broadcasting: commercial television
  • 7. Representations…
    Challenge Stereotype
    Reflects the Zeitgeist
    Comparison to other ethnicities
    Switch dominant stereotype to subordinate
  • 8. Audience…
    Target Audience:
    Age: 30+ , Social Background: A, B and E class.
    Reception: Shocked and bemused
    Theories: Hypodermic needle
  • 9. Psychographics
    Survival- Resigned – A and B class
    Escape and struggler- E class audience
  • 10. Examples…
    Chipmunk ft Talay Riley- Look For Me
  • 11. Action planning