a division of Serendipity LLC




      A marketing
communications firm
 DBE/MBE/EBE certified since 2006
 Principal - Alicia Griffin
    ◦ PR and Marketing strategist/registered lobbyist
    ...
 Metropolitan Milwaukee Chamber of Commerce
  (MMAC)
 The Business Council
 African American Chamber of Commerce
 Publ...
Marketing Communications
 “Relationship building” is at the center of our
 business: relationships with our clients, the
 ...
   Writing and Executing Public Relations
    Plans
   Community Relations, Public Involvement
    and Public Outreach
...
   Developed and executed a lobbying initiative
    that helped secure a five year, multi-million
    dollar government c...
   Managed a six member Public Information
    Division
   Primary author (i.e., news releases, media
    alerts, op ed ...
   Rejuvenated the Milwaukee County Board’s
    Student Government Day high school
    outreach program
   Initiated the...
   Clear Channel Airports
   State of Wisconsin
    Division of Energy Services
   State of Wisconsin
    Department of...
 We  are passionate.
 We are committed to the success of
  our clients.
 And often times, we’re even fun to
  work with...
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Serendipity Communications Presentation

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Serendipity Communications Presentation

  1. 1. a division of Serendipity LLC A marketing communications firm
  2. 2.  DBE/MBE/EBE certified since 2006  Principal - Alicia Griffin ◦ PR and Marketing strategist/registered lobbyist ◦ Over 15 years of PR and Marketing experience ◦ Former Communications Director for a local governmental entity ◦ Magna cum laude graduate in business management with a minor in marketing and graphic design  Staff ◦ Three communications professionals, each with more than eight years industry experience About Serendipity www.scomwi.com /414.442.9224
  3. 3.  Metropolitan Milwaukee Chamber of Commerce (MMAC)  The Business Council  African American Chamber of Commerce  Public Relations Society of America  Public Relations Society of Southeastern Wisconsin  Milwaukee Press Club  Black Public Relations Society of Milwaukee  National Association of Black Journalists  Wisconsin Black Media Association  WisDOT, Southeast Freeways, Milwaukee County Urban Disadvantaged Business Enterprises Advisory Committee Professional Affiliations www.scomwi.com /414.442.9224
  4. 4. Marketing Communications “Relationship building” is at the center of our business: relationships with our clients, the media, the community and each other. Service We only work with staff that meet our definition of being an MVP to our clients, i.e., professionals who not only can produce extraordinary public relations campaigns, but who also focus on delivering extraordinary client experiences. Our Philosophies www.scomwi.com /414.442.9224
  5. 5.  Writing and Executing Public Relations Plans  Community Relations, Public Involvement and Public Outreach  Government Relations, Public Affairs and Lobbying  Media Planning and Placement  Crisis Communications  Media Relations  Video Production  Graphic Design Core Services www.scomwi.com /414.442.9224
  6. 6.  Developed and executed a lobbying initiative that helped secure a five year, multi-million dollar government contract  Coordinated a state-wide media relations and media placement campaign for energy assistance and weatherization programs that increased the number of new participants  Launched a blood drive contest between firefighters and law enforcement officers that increased blood donations statewide  Spearheaded the Celebration of Community Arts Festival showcasing performance and visual fine artists Sample projects www.scomwi.com /414.442.9224
  7. 7.  Managed a six member Public Information Division  Primary author (i.e., news releases, media alerts, op ed pieces, PSAs, white papers, briefs, speeches, talking points, etc.)  Managed media relations and responded to media inquiries  Wrote and produced an annual newsletter for each legislator representing 25 distinct districts  Crisis communications team strategist Communications Director role www.scomwi.com /414.442.9224
  8. 8.  Rejuvenated the Milwaukee County Board’s Student Government Day high school outreach program  Initiated the 10-week curriculum for high school juniors –’County Supervisor for a Day’  Collaborated with Milwaukee County’s IT Department to electronically broadcast the County Board’s monthly board and committee meetings  Engineered the architectural structure, web content and design of the Milwaukee County Board’s departmental and 25 district-specific websites Communications Director projects www.scomwi.com /414.442.9224
  9. 9.  Clear Channel Airports  State of Wisconsin Division of Energy Services  State of Wisconsin Department of Health Services  Milwaukee County Government  BloodCenter of Wisconsin  Social Development Commission  New Horizon Center  Summerfest aka Milwaukee World Festival Clients www.scomwi.com /414.442.9224
  10. 10.  We are passionate.  We are committed to the success of our clients.  And often times, we’re even fun to work with. Contact: Alicia Griffin, Principal 414-442-9224 alicia@scomwi.com Why Serendipity LLC? www.scomwi.com /414.442.9224
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