Treinkonijn
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Treinkonijn

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Treinkonijn Treinkonijn Presentation Transcript

  • Falling in love with media enjoying the chaos Conceptual design
  • Index Branding Overview Launch Progress Media Strategy
  • Branding Target group Positioning statement Brand identity Brand values
  • Target group
  • “ We want people to enjoy arriving at or departing from Delft Central Station while feeling comforted and guided as they are on their way to their destination.” Positioning statement
  • Positioning statement
  • Brand identity
  • Brand values
  • Overview
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  • Launch
  • Progress
  • Progress
  • Progress
  • Media strategy Printed matter Website Real rabbits Camera/telephone Forum
  • Falling in love with media enjoying the chaos Questions? Suggestions? Wonderings?