endossa - Self-Segmentation in the retail industry

Slide 1:Self-segmentation in the retai industry. A case from www.endossa.com

Slide 2:What is segmentation? Segmentation is the process by which companies arrange markets, and thus customers in clusters. These clusters may come in many varieties, being defined by age, gender, interests, location etc. Modern segments are more sophisticated, combining several characteristics. The urge to segment markets is oftenly attributed to competition. The claim is that without segmentation, a product or service lacks focus, identity and tend to not have any kind of differential.

Slide 3:The traditional process of segmentation Segmentation is normally seen as something a company does to a market all by itself. It requires accumulating data and then sorting through it. Traditionally, an innovative segmentation involves data only one person has, or at least a way of framing the market nobody else has pursued. Altough customer feedba