America in the 1970s Mukti Patel Stephanie Gnewuch Alicia Shiue Sebastian Kahlstatt
Buisness and Economy
Worst economic time since Great Depression
inflation and unemployment increased
exports plummeted, imports soared
Productivity of GM, Ford, Chrysler, AMC went down by over 1 million vehicles
Foreign cars were cheaper and smaller when gas was expensive
New companies still emerged
Apple – 1976
Nike – 1970
Overcoming social barriers
more minority students attending formerly all-white schools - greater access to higher education
More women began attending schools for higher education
Decline in performance of students on standardized tests
Decline in number of enrollments after 28 consecutive years of increase in enrollments
Popular fashions for women
Miniskirts and very short shorts
Ralph Lauren created his 1 st design for women – version of men’s cotton shirt
Popular fashions for men
Cotton shirts – tight fitting
Men and Women
Preferred unisex look
Long, shaggy hair
Film and Theater
film industry thrived
more complicated, violent, or frightening stories that normal television could not.
style and mood
more realistic tone than films from earlier eras to reflect the gritty reality of American life.
time when black and women performers gained more roles in film
Productions including "A Chorus Line," "Annie," and "The Elephant Man" became major hits in the late 1970s, ending the theater crisis of the 1970s.
Medicine & Health
The medical and health industries grew rapid
Technological advances - CAT scan and MRIs
many Americans still did not have access to health care
the Supreme Court ruled in 1973 - decision to have an abortion is between a woman and her doctor in the first three months of pregnancy.
To stop the rising healthcare costs, the federal government developed health plans called health maintenance organizations (HMOs).
Drug abuse and venereal diseases (STDs) rose while
AIDS also made its first documented appearance
Print and Media Culture All forms of Media (Magazines, Newspapers, Comic Books, Television, AM and FM radio, etc.) diversified to appeal to more specific audiences. Political Scandals such as the Watergate Trials were widely publicized and greatly affected public opinion.
music is oriented against war and violence
Disco and Punk were developed in the New York Underground
Punk bands let everyone hear their political feelings
the low expectations were opposed by the 1970’s booming artists
Basketball, Football, Baseball, Boxing, Racing, Tennis and Golf brought in the sports entertainment money
Toward the end of the 70’s top athletes demanded as much as $1 Million a year
American people distracted themselves with sports from the major problems in the world
“ The Way We lived”
Homosexuals, women, native Americans, elderly and other minorities, received more freedom
The important people, Malcolm X, John F. Kennedy, Martin Luther King Jr. and Robert F. Kennedy were assassinated
The baby boomers were growing to adults and had huge influence on the whole country, and their tastes and fads became trends of the decade
Government and Politics Vietnam War Triangular Diplomacy Nixon’s Resignation
Law and Justice Women's Rights Affirmative Action Gay Rights Desegregation of Schools and Busing
Membership and influence of Mainline Protestant denominations declined, while membership of Evangelical denominations increased
expressed their anger (much of it toward President Jimmy Carter) over social and cultural questions
American Jews were disappointed with liberal Protestants and Catholics for not supporting Israel
“ By the end of the decade some conservative voters had fused their religious and political views into partisan political activism to stop the rush of cultural change and promote the political advancement of their economic and political views” (Tompkins).