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2009 Webinar Event Calendar & Entertainment Directory Presentation
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2009 Webinar Event Calendar & Entertainment Directory Presentation

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2009 Webinar Event Calendar & Entertainment Directory Presentation 2009 Webinar Event Calendar & Entertainment Directory Presentation Presentation Transcript

  • Event Calendar & Entertainment Directory Executive Summary
    • Every Station Needs A Highly Functional Calendar
    • Every Station Needs a Highly Monetized Calendar
    • 365’s Calendar: 40+ Features, Rich in Options
    • Our Event Calendar Adds Content & Revenue
    • Our Entertainment Directory Adds Content & Revenue
    • Cash in 2008; Cash flow in 2009
    • 7:1 Return on Investment
  • What Your Visitors Want
    • 07/07 Newspaper National Network
      • 1. Get News
      • 2. Read News Story Heard About/Saw
      • 3. “Find things to do/places to go”*
      • *72% of All Newspaper Site Visitors
    • Smith Geiger, TV Stations, 48%, Looking for Event Calendar
    • Things to do = Event Calendar
    • Places to go = Entertainment Directory
  • 365 Event Calendar, Proven Success
    • Currently in 8 Markets, DMAs 48 – 167
    • Extremely Experienced in Usability
    • First 3 months of sales, station revenues of $6,000 (5), $12000, $20,000+
    • 40+ Features = Powerful, Appealing, Profitable
    • Site Visitors Love Using It
    • Higher Use = More Local Content
    • More Content = More Traffic = More Revenue
    365 Offers a World-Class Event Calendar
    • Patent Pending Feature
    • Calendar Grid
    • Show Images
      • JPG, JPEG or GIF files
      • No resizing needed – Automatic
    • Calendar View (Patent Pending)
    • Reports # of Events Per Calendar Date
    • Event Images -- Auto Sizing; Optional Colored Text
    • Self Management of Events
    • Each Administrative Approval of Events
    • Instant Event Flier – a PDF
    • RSS Feeds, per calendar
    • MP3 File Uploads
    • Printable Calendar
    • Reminders
    • Venues = Entertainment Directory
    • Mapping
    • Ratings
    • Personal Calendar with Printer-Friendly PDF
    • ICal – Add to Outlook
    • Printer-Friendly PDF Calendar
    • Highly Visual Search Results
    Site Visitors & Event Listers Love These Features
  • 365 – Tech Specs
    • I-Frame 505 or 645
    • WorldNow Certified Service Provider
    • Code snippet for your hit repots
    • Easy-to-use Admin
    Content Mangers Love These Features
    • Easy Admin Calendar
    • Accept/Reject Events
    • Designate Featured
    • Edit Listings
    • Add banner ads
    • Get Text Feed
    • Assign Staff Use
    • Reset Passwords
  • Monetize, Monetize, Monetize 7:1 Return on Investment
  • 365 Event Calendar, Proven Success
    • Markets Similar to Yours, Typical Revenue
      • 6 & 12 Month Calendar Sponsorships
      • DMA 160+ First Sponsorship Sale: $20,000+
      • DMA 80+ $12,000 in sales in First 120 Days
      • 5 Stations, DMA 80+ pre-sold 6-months for $6,000+
    • 300 x 250 ad on Master Calendar
    • 300 x 100 ad Cross Promotes Calendar, Directory
    • Printer-Friendly Monthly Calendars – Carries Ad
    • Featured Events (Bundled with Sponsorship)
    • Personal Calendars -- Carries Banner Ad
    • Personal Calendar PDF – Carries Banner Ad
    • Named and linked in Email listing requests notifications and registrations
      • Thank you for submitting your event listing
      • Your event listing is now live
    • ROS (avails) ad schedule linked to Calendar
    Features That Create Revenue! Sell One or More Event Calendar Sponsorships
  •  
    • Cross Promotion
    • 300 x 100 on Entertainment Directory
    • So 2 Ads
      • 300 x 250
      • 300 x 100
    • Featured Events
    • On Top of Calendar
    • Top of Search
    • Prints on Calendar PDF file
    • Mini-Ads
    • Month-Year Message Bar
    • Email Addresses
  • Personal Calendar & PDF option
    • Outlook Express
    • Personal Schedule
    • Listed
    • Printer Friendly
    • Shows ad from Master Cal.
  • Printer Friendly Calendar -- PDF
  • Calendar Revenue Per Station
    • Master Calendar Sponsorship: $750 - $1,250/month
      • Bank, HealthCare Organization, Restaurant, Convention Center, Casino
    • Other Calendars – You Decide
      • Milestones
        • Births, Anniversaries, Graduations, Weddings
        • Sponsor = Studio Photographer
      • Performing Arts / Music / Entertainment
        • Sponsor = Convention Center, Performing Arts Center, Casino….
  • Entertainment Directory Executive Summary
    • Directly Supports Your Focus on Local Market Content
    • Fills Site Visitors Need to See “Places to Go”
    • Cross-Promotion with Event Adds Value to Both
    • Standard & Featured Listings – You Decide Features
    • Doubles Revenue Stream Compared to Current Stations
  • What Makes an Entertainment Directory?
    • Dining Guide
    • “ Places to Go” or “Things to Do”
    • People or Performers
    • Coupon Book
    • More – You decide, you name up to five categories
    • Each Category Adds New Revenue Streams
  • Dining Guide
    • Unlimited Subcategories
      • American
      • Asian
      • Italian
      • Mexican
  • Places to Go
    • Visitor’s Guide Approach (evergreen)
      • Museums, art galleries, hiking trails, theme parks, zoos, planetariums, beaches, lakes, golf courses
    • Ad Revenue Opportunity Approach (who will pay to advertise?)
      • Bars & Nightclubs
      • Cafes/Coffee Shops
      • Convention/Conference Centers
      • Entertainment District/Area
      • Galleries/Studios
      • Golf Courses/Country Clubs
      • Hotels/Resorts
      • Museums, Planetariums & Gardens
      • Theme & Adventure Parks
  • Dining Directory
  • Standard Versus Featured Listings (you decide, but both self-managed)
    • Name, address, phone, fax
    • Image Upload, including JPG, JPEG, GIF, Flash File
    • Ratings, Comments
    • Edit Own Listing
    • Website link
    • PDF of coupon book
    • “ Other PDF”
    • MP3 Upload
    • 300 words of text – “Description”
  • Revenue Per Station Website: Event Calendar & Entertainment Directory
    • Master Calendar Sponsorship: $750 - $1,500/month
    • Entertainment Sponsorship $750-$1,500/month
    • Banner Outside frame/National Advertising $___
    • Other Calendar/Directory Sponsors: $750-$1,500/month
    • Paid Featured Listings $_____
    • Total Monthly Revenue: $2,250 - $5,000/month
  • Powerful Sales Support
    • 365 Provides Sales Webinars
      • Product Reviews, Updates
      • Sales Packages, Sales Success Stories
    • Downloadable, Sample Sales Sheets
    • Downloadable, Power Point
    • Need an Salesperson or ISD to Sell It
  • Introductory Rates, Limited Time Revenue: $2,000 - $4,000 Per Month
    • *Calendar Only. Rates subject to change.
    • Nov., Dec., ’08 Free Event Calendar
    • Entertainment Directory online January, 2009
    $475/$395* 51-100 $795/$595* Set-up Fee $325/$295* 101+ $595/$485* 1-50 Monthly Rate DMA Ranking