Event Calendar & Entertainment Directory Executive Summary <ul><li>Every Station Needs A Highly Functional Calendar </li><...
What Your Visitors Want <ul><li>07/07 Newspaper National Network </li></ul><ul><ul><li>1. Get News  </li></ul></ul><ul><ul...
365 Event Calendar, Proven Success <ul><li>Currently in 8 Markets, DMAs 48 – 167 </li></ul><ul><li>Extremely Experienced i...
<ul><li>40+ Features = Powerful, Appealing, Profitable  </li></ul><ul><li>Site Visitors Love Using It </li></ul><ul><li>Hi...
<ul><li>Patent Pending Feature </li></ul><ul><li>Calendar Grid </li></ul><ul><li>Show Images </li></ul><ul><ul><li>JPG, JP...
<ul><li>Calendar View (Patent Pending) </li></ul><ul><li>Reports # of Events Per Calendar Date </li></ul><ul><li>Event Ima...
365 – Tech Specs <ul><li>I-Frame 505 or 645 </li></ul><ul><li>WorldNow Certified Service Provider </li></ul><ul><li>Code s...
<ul><li>Easy Admin Calendar </li></ul><ul><li>Accept/Reject Events </li></ul><ul><li>Designate Featured </li></ul><ul><li>...
Monetize, Monetize, Monetize 7:1 Return on Investment
365 Event Calendar, Proven Success <ul><li>Markets Similar to Yours, Typical Revenue </li></ul><ul><ul><li>6 & 12 Month Ca...
<ul><li>300 x 250 ad on Master Calendar </li></ul><ul><li>300 x 100 ad Cross Promotes Calendar, Directory </li></ul><ul><l...
 
<ul><li>Cross Promotion </li></ul><ul><li>300 x 100 on Entertainment Directory </li></ul><ul><li>So 2 Ads </li></ul><ul><u...
<ul><li>Featured Events </li></ul><ul><li>On Top of Calendar </li></ul><ul><li>Top of Search  </li></ul><ul><li>Prints on ...
Personal Calendar & PDF option <ul><li>Outlook Express </li></ul><ul><li>Personal Schedule </li></ul><ul><li>Listed </li><...
Printer Friendly  Calendar -- PDF
Calendar Revenue Per Station <ul><li>Master Calendar Sponsorship: $750 - $1,250/month </li></ul><ul><ul><li>Bank, HealthCa...
Entertainment Directory  Executive Summary <ul><li>Directly Supports Your Focus on Local Market Content </li></ul><ul><li>...
What Makes an Entertainment Directory? <ul><li>Dining Guide </li></ul><ul><li>“ Places to Go” or “Things to Do” </li></ul>...
Dining Guide <ul><li>Unlimited Subcategories </li></ul><ul><ul><li>American </li></ul></ul><ul><ul><li>Asian </li></ul></u...
Places to Go <ul><li>Visitor’s Guide Approach (evergreen) </li></ul><ul><ul><li>Museums, art galleries, hiking trails, the...
Dining Directory
Standard Versus Featured Listings (you decide, but both self-managed) <ul><li>Name, address, phone, fax </li></ul><ul><li>...
Revenue Per Station Website: Event Calendar & Entertainment Directory <ul><li>Master Calendar Sponsorship: $750 - $1,500/m...
Powerful Sales Support <ul><li>365 Provides Sales Webinars </li></ul><ul><ul><li>Product Reviews, Updates </li></ul></ul><...
Introductory Rates, Limited Time Revenue:  $2,000 - $4,000 Per Month <ul><li>*Calendar Only. Rates subject to change. </li...
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2009 Webinar Event Calendar & Entertainment Directory Presentation

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2009 Webinar Event Calendar & Entertainment Directory Presentation

  1. 1. Event Calendar & Entertainment Directory Executive Summary <ul><li>Every Station Needs A Highly Functional Calendar </li></ul><ul><li>Every Station Needs a Highly Monetized Calendar </li></ul><ul><li>365’s Calendar: 40+ Features, Rich in Options </li></ul><ul><li>Our Event Calendar Adds Content & Revenue </li></ul><ul><li>Our Entertainment Directory Adds Content & Revenue </li></ul><ul><li>Cash in 2008; Cash flow in 2009 </li></ul><ul><li>7:1 Return on Investment </li></ul>
  2. 2. What Your Visitors Want <ul><li>07/07 Newspaper National Network </li></ul><ul><ul><li>1. Get News </li></ul></ul><ul><ul><li>2. Read News Story Heard About/Saw </li></ul></ul><ul><ul><li>3. “Find things to do/places to go”* </li></ul></ul><ul><ul><li>*72% of All Newspaper Site Visitors </li></ul></ul><ul><li>Smith Geiger, TV Stations, 48%, Looking for Event Calendar </li></ul><ul><li>Things to do = Event Calendar </li></ul><ul><li>Places to go = Entertainment Directory </li></ul>
  3. 3. 365 Event Calendar, Proven Success <ul><li>Currently in 8 Markets, DMAs 48 – 167 </li></ul><ul><li>Extremely Experienced in Usability </li></ul><ul><li>First 3 months of sales, station revenues of $6,000 (5), $12000, $20,000+ </li></ul>
  4. 4. <ul><li>40+ Features = Powerful, Appealing, Profitable </li></ul><ul><li>Site Visitors Love Using It </li></ul><ul><li>Higher Use = More Local Content </li></ul><ul><li>More Content = More Traffic = More Revenue </li></ul>365 Offers a World-Class Event Calendar
  5. 5. <ul><li>Patent Pending Feature </li></ul><ul><li>Calendar Grid </li></ul><ul><li>Show Images </li></ul><ul><ul><li>JPG, JPEG or GIF files </li></ul></ul><ul><ul><li>No resizing needed – Automatic </li></ul></ul>
  6. 6. <ul><li>Calendar View (Patent Pending) </li></ul><ul><li>Reports # of Events Per Calendar Date </li></ul><ul><li>Event Images -- Auto Sizing; Optional Colored Text </li></ul><ul><li>Self Management of Events </li></ul><ul><li>Each Administrative Approval of Events </li></ul><ul><li>Instant Event Flier – a PDF </li></ul><ul><li>RSS Feeds, per calendar </li></ul><ul><li>MP3 File Uploads </li></ul><ul><li>Printable Calendar </li></ul><ul><li>Reminders </li></ul><ul><li>Venues = Entertainment Directory </li></ul><ul><li>Mapping </li></ul><ul><li>Ratings </li></ul><ul><li>Personal Calendar with Printer-Friendly PDF </li></ul><ul><li>ICal – Add to Outlook </li></ul><ul><li>Printer-Friendly PDF Calendar </li></ul><ul><li>Highly Visual Search Results </li></ul>Site Visitors & Event Listers Love These Features
  7. 7. 365 – Tech Specs <ul><li>I-Frame 505 or 645 </li></ul><ul><li>WorldNow Certified Service Provider </li></ul><ul><li>Code snippet for your hit repots </li></ul><ul><li>Easy-to-use Admin </li></ul>Content Mangers Love These Features
  8. 8. <ul><li>Easy Admin Calendar </li></ul><ul><li>Accept/Reject Events </li></ul><ul><li>Designate Featured </li></ul><ul><li>Edit Listings </li></ul><ul><li>Add banner ads </li></ul><ul><li>Get Text Feed </li></ul><ul><li>Assign Staff Use </li></ul><ul><li>Reset Passwords </li></ul>
  9. 9. Monetize, Monetize, Monetize 7:1 Return on Investment
  10. 10. 365 Event Calendar, Proven Success <ul><li>Markets Similar to Yours, Typical Revenue </li></ul><ul><ul><li>6 & 12 Month Calendar Sponsorships </li></ul></ul><ul><ul><li>DMA 160+ First Sponsorship Sale: $20,000+ </li></ul></ul><ul><ul><li>DMA 80+ $12,000 in sales in First 120 Days </li></ul></ul><ul><ul><li>5 Stations, DMA 80+ pre-sold 6-months for $6,000+ </li></ul></ul>
  11. 11. <ul><li>300 x 250 ad on Master Calendar </li></ul><ul><li>300 x 100 ad Cross Promotes Calendar, Directory </li></ul><ul><li>Printer-Friendly Monthly Calendars – Carries Ad </li></ul><ul><li>Featured Events (Bundled with Sponsorship) </li></ul><ul><li>Personal Calendars -- Carries Banner Ad </li></ul><ul><li>Personal Calendar PDF – Carries Banner Ad </li></ul><ul><li>Named and linked in Email listing requests notifications and registrations </li></ul><ul><ul><li>Thank you for submitting your event listing </li></ul></ul><ul><ul><li>Your event listing is now live </li></ul></ul><ul><li>ROS (avails) ad schedule linked to Calendar </li></ul>Features That Create Revenue! Sell One or More Event Calendar Sponsorships
  12. 13. <ul><li>Cross Promotion </li></ul><ul><li>300 x 100 on Entertainment Directory </li></ul><ul><li>So 2 Ads </li></ul><ul><ul><li>300 x 250 </li></ul></ul><ul><ul><li>300 x 100 </li></ul></ul>
  13. 14. <ul><li>Featured Events </li></ul><ul><li>On Top of Calendar </li></ul><ul><li>Top of Search </li></ul><ul><li>Prints on Calendar PDF file </li></ul><ul><li>Mini-Ads </li></ul><ul><li>Month-Year Message Bar </li></ul><ul><li>Email Addresses </li></ul>
  14. 15. Personal Calendar & PDF option <ul><li>Outlook Express </li></ul><ul><li>Personal Schedule </li></ul><ul><li>Listed </li></ul><ul><li>Printer Friendly </li></ul><ul><li>Shows ad from Master Cal. </li></ul>
  15. 16. Printer Friendly Calendar -- PDF
  16. 17. Calendar Revenue Per Station <ul><li>Master Calendar Sponsorship: $750 - $1,250/month </li></ul><ul><ul><li>Bank, HealthCare Organization, Restaurant, Convention Center, Casino </li></ul></ul><ul><li>Other Calendars – You Decide </li></ul><ul><ul><li>Milestones </li></ul></ul><ul><ul><ul><li>Births, Anniversaries, Graduations, Weddings </li></ul></ul></ul><ul><ul><ul><li>Sponsor = Studio Photographer </li></ul></ul></ul><ul><ul><li>Performing Arts / Music / Entertainment </li></ul></ul><ul><ul><ul><li>Sponsor = Convention Center, Performing Arts Center, Casino…. </li></ul></ul></ul>
  17. 18. Entertainment Directory Executive Summary <ul><li>Directly Supports Your Focus on Local Market Content </li></ul><ul><li>Fills Site Visitors Need to See “Places to Go” </li></ul><ul><li>Cross-Promotion with Event Adds Value to Both </li></ul><ul><li>Standard & Featured Listings – You Decide Features </li></ul><ul><li>Doubles Revenue Stream Compared to Current Stations </li></ul>
  18. 19. What Makes an Entertainment Directory? <ul><li>Dining Guide </li></ul><ul><li>“ Places to Go” or “Things to Do” </li></ul><ul><li>People or Performers </li></ul><ul><li>Coupon Book </li></ul><ul><li>More – You decide, you name up to five categories </li></ul><ul><li>Each Category Adds New Revenue Streams </li></ul>
  19. 20. Dining Guide <ul><li>Unlimited Subcategories </li></ul><ul><ul><li>American </li></ul></ul><ul><ul><li>Asian </li></ul></ul><ul><ul><li>Italian </li></ul></ul><ul><ul><li>Mexican </li></ul></ul>
  20. 21. Places to Go <ul><li>Visitor’s Guide Approach (evergreen) </li></ul><ul><ul><li>Museums, art galleries, hiking trails, theme parks, zoos, planetariums, beaches, lakes, golf courses </li></ul></ul><ul><li>Ad Revenue Opportunity Approach (who will pay to advertise?) </li></ul><ul><ul><li>Bars & Nightclubs </li></ul></ul><ul><ul><li>Cafes/Coffee Shops </li></ul></ul><ul><ul><li>Convention/Conference Centers </li></ul></ul><ul><ul><li>Entertainment District/Area </li></ul></ul><ul><ul><li>Galleries/Studios </li></ul></ul><ul><ul><li>Golf Courses/Country Clubs </li></ul></ul><ul><ul><li>Hotels/Resorts </li></ul></ul><ul><ul><li>Museums, Planetariums & Gardens </li></ul></ul><ul><ul><li>Theme & Adventure Parks </li></ul></ul>
  21. 22. Dining Directory
  22. 23. Standard Versus Featured Listings (you decide, but both self-managed) <ul><li>Name, address, phone, fax </li></ul><ul><li>Image Upload, including JPG, JPEG, GIF, Flash File </li></ul><ul><li>Ratings, Comments </li></ul><ul><li>Edit Own Listing </li></ul><ul><li>Website link </li></ul><ul><li>PDF of coupon book </li></ul><ul><li>“ Other PDF” </li></ul><ul><li>MP3 Upload </li></ul><ul><li>300 words of text – “Description” </li></ul>
  23. 24. Revenue Per Station Website: Event Calendar & Entertainment Directory <ul><li>Master Calendar Sponsorship: $750 - $1,500/month </li></ul><ul><li>Entertainment Sponsorship $750-$1,500/month </li></ul><ul><li>Banner Outside frame/National Advertising $___ </li></ul><ul><li>Other Calendar/Directory Sponsors: $750-$1,500/month </li></ul><ul><li>Paid Featured Listings $_____ </li></ul><ul><li>Total Monthly Revenue: $2,250 - $5,000/month </li></ul>
  24. 25. Powerful Sales Support <ul><li>365 Provides Sales Webinars </li></ul><ul><ul><li>Product Reviews, Updates </li></ul></ul><ul><ul><li>Sales Packages, Sales Success Stories </li></ul></ul><ul><li>Downloadable, Sample Sales Sheets </li></ul><ul><li>Downloadable, Power Point </li></ul><ul><li>Need an Salesperson or ISD to Sell It </li></ul>
  25. 26. Introductory Rates, Limited Time Revenue: $2,000 - $4,000 Per Month <ul><li>*Calendar Only. Rates subject to change. </li></ul><ul><li>Nov., Dec., ’08 Free Event Calendar </li></ul><ul><li>Entertainment Directory online January, 2009 </li></ul>$475/$395* 51-100 $795/$595* Set-up Fee $325/$295* 101+ $595/$485* 1-50 Monthly Rate DMA Ranking

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