FUND RAISING STRATEGY Resource Generation is a Management Process

Thank You Prepared by Sultan Mohammed Giasuddin

Identifying People Who Share the Same Values and Managing that Relationship Why People Give?

Why People Give?

Your Cause & Why People Give We believe in your cause We know you We have benefited from your service We enjoy a tax break We know your chairperson

We believe in your cause

We know you

We have benefited from your service

We enjoy a tax break

We know your chairperson

Other Important Reasons: We were asked. You Said: Thank You

We were asked.

You Said:

Why do we need Money? Survival. Expansion & Development. Reduce Dependency. Build a Constituency. Create a Viable & Sustainable Organization.

Survival.

Expansion & Development.

Reduce Dependency.

Build a Constituency.

Create a Viable & Sustainable Organization.

The Social Exchange For Profit Firm: Exchange Good & Services Not-for-Profit: Exchange Values

For Profit Firm:

Exchange Good & Services

Not-for-Profit:

Exchange Values

Key Principles People don’t give money to causes, the give money to people with causes. People give money to success not to distress. Resources are a means to an end: the MISSION. You need money to raise money. No quick fixes.

People don’t give money to causes, the give money to people with causes.

People give money to success not to distress.

Resources are a means to an end: the MISSION.

You need money to raise money.

No quick fixes.

A Constituency Consists of members. Contributors (past & present) Participants (past & present) Volunteers People with similar interests. All people who have been Involved in some way with your organization.

Consists of members.

Contributors (past & present)

Participants (past & present)

Volunteers

People with similar interests.

All people who have been

Involved in some way with your organization.

Major Participants in Constituency People with similar interests. Former participants Clients. Major donors. General donors. Volunteers. Board members. Service clients.

People with similar interests.

Former participants Clients.

Major donors.

General donors.

Volunteers.

Board members.

Service clients.

The 4 ‘R’s in Relation Building for Prospect Cultivation Research Romance Request Recognition

WHAT MAKES A GOOD FUNDRAISER? Impeccable Integrity. Ability to listen well. Ability to motivate. High energy. Concern for people. High expectations. Love of the work. Perseverance. Presence. A quality of leadership. BORN TO RAISE

Impeccable Integrity.

Ability to listen well.

Ability to motivate.

High energy.

Concern for people.

High expectations.

Love of the work.

Perseverance.

Presence.

A quality of leadership.