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HTM 2118 Hospitality and Culture <ul><li>Spain   </li></ul><ul><li>Seminar 3 </li></ul><ul><li>Group members: Colour Kong ...
Spain – brief introduction <ul><li>Area: 504,030 km²  - the 2 nd  largest country in Western Europe and the European Union...
Spain – brief introduction <ul><li>Form of Government: Constitutional Monarchy  </li></ul><ul><li>Head of State: King Juan...
Map of Spain
Geography <ul><li>Located at the Iberian Península </li></ul><ul><li>In the southwest of Europe </li></ul><ul><li>5 big mo...
Climate and Weather <ul><li>Extremely diverse </li></ul><ul><li>3 major climatic types:  Continental, Oceanic, and Mediter...
History of Spain <ul><li>1212 -  Decisive Christian victory at battle of Navas de Tolosa spells the beginning of the end o...
Impacts of History <ul><li>Architecture </li></ul><ul><li>Festival and events </li></ul><ul><li>Food </li></ul><ul><li>Clo...
Religion <ul><li>Spain is a traditional Catholic country  </li></ul><ul><li>Over 90% of citizens are Catholic </li></ul><u...
Impact of religion on tourism <ul><li>As tourist attractions </li></ul><ul><li>Appreciation on Gothic style Churches </li>...
Impact of religion on tourism Church in Seville
Festivals <ul><li>religious in origin </li></ul><ul><li>for celebrations nowadays </li></ul><ul><li>towns and national in ...
3 major festivals in spain Las Fallas  <ul><li>held in Valencia </li></ul><ul><li>in March </li></ul><ul><li>origin from m...
 
3 major festivals in spain San fermin <ul><li>held on 14th July, last for 8 days  </li></ul><ul><li>in Pamplona  </li></ul...
3 major festivals in spain feria de abril <ul><li>1874, market for exchanging livestock </li></ul><ul><li>important indust...
festivals relate to entertainment <ul><li>San AntonioAbad - dance and music  - bless the animals of Barcelona </li></ul><u...
Festivals’ impact on  hospitality <ul><li>visit Consistently  </li></ul><ul><li>one of the major attractions of tourists <...
Architecture
Architecture <ul><li>12 th  century  Gothic  style </li></ul><ul><li>Cathedral de Toledo  Cathedrals of Burgos </li></ul>
Architecture <ul><li>15 th   and 16 th   century  Plateresque  style  </li></ul><ul><li>University of Alcalá </li></ul><ul...
Architecture <ul><li>16 th  century to the early 18 th  century  </li></ul><ul><li>baroque  style  </li></ul><ul><li>El Es...
Architecture <ul><li>Visigoth  and  Neoclassical  Style </li></ul><ul><li>Romanesque  styles  </li></ul><ul><li>Monasterio...
Architecture <ul><li>19th century  Spanish Colonial  </li></ul><ul><li>Neo-Mudéjar Style  architecture </li></ul><ul><li>C...
Architecture <ul><li>20th century  Contemporary  </li></ul><ul><li>Catalan Modernism  architecture </li></ul><ul><li>Sant ...
Impact on Hospitality <ul><li>extraordinarily rich in art and architecture </li></ul><ul><li>coexistence of diversity cult...
Traditional spanish clothing Mantilla <ul><li>A light lace or silk scarf worn over head and shoulers </li></ul><ul><li>ove...
Gilet  <ul><li>sleeveless jacket like a waistcoat </li></ul><ul><li>waist-to knee -length  </li></ul><ul><li>straight -sid...
Flamenco Dressing <ul><li>many different costumes </li></ul><ul><li>women in black red, or white frilly dresses </li></ul>...
Impacts of clothing  on tourism <ul><li>relax by dressed casually </li></ul><ul><li>special and formal during festivals </...
Marriage
Marriage in Spain <ul><li>Marriage formalities in Spain </li></ul><ul><li>Civil and religious (Roman Catholic, Protestant,...
Marriage customs in Spain <ul><li>traditional white dress or a genuine flamenco dress </li></ul><ul><li>several flower gir...
Impact on hospitality <ul><li>homosexual couples are attracted </li></ul><ul><ul><ul><li>new marriage law </li></ul></ul><...
Family structure <ul><li>Low divorce rate </li></ul><ul><li>emphasizes family ties  </li></ul>
Family structure <ul><li>Imply Spanish care the relationship between each one including the guest-host relationship </li><...
Others issues of Family  <ul><li>policies support family </li></ul><ul><li>policies protecting the family </li></ul><ul><l...
family Impacts on hospitality <ul><li>passionate and friendly to tourists  </li></ul><ul><li>Harmonious society is created...
sex discrimination  <ul><li>hinders women’ participation in the labour marker  </li></ul><ul><li>some women’s decision to ...
age discrimination <ul><li>no significant age discrimination  </li></ul>
racial discrimination <ul><li>Lack of awareness of issues of racism and racial discrimination  </li></ul><ul><li>Racial di...
Impacts of  racial discrimination <ul><li>Pay attention on their thought so that you would not embarrass them </li></ul><u...
Food <ul><li>el desayuno  ( breakfast) </li></ul><ul><li>café con leche  magdalenas  sugary  churros </li></ul><ul><li>(sm...
Food <ul><li>Hot chocolate  lemon flavored   </li></ul><ul><li>torrijas  cupcakes </li></ul>
Food <ul><li>La Comida & La Cena (Lunch & Dinner) </li></ul><ul><li>Tapas   Tortilla de Patata </li></ul><ul><li>(Omelet) ...
Food <ul><li>Game Hen </li></ul><ul><li>with  Paella </li></ul><ul><li>Mushrooms  wine  (rice dish)  </li></ul>Pork Scratc...
Food-Desserts & Foodstuffs <ul><li>Marzipan  Panellets  </li></ul>Cabrales blue Cheese
Food <ul><li>cured ham  </li></ul><ul><li>dried pig legs  </li></ul><ul><li>Fried food </li></ul>
Fast Food
Fast Food <ul><li>a strong growth of international food restaurants </li></ul><ul><li>the Middle Eastern fast food outlets...
Fast Food <ul><li>approximately  -14% regularly consumes ready food  -48% occasionally  </li></ul><ul><li>Spaniards view c...
Restaurant Culture <ul><li>Meals are “eating out” style </li></ul><ul><li>32% of the total consumption on food 2009 is con...
Eating culture <ul><li>Relaxing life style </li></ul><ul><li>Have lunch at 2 p.m. </li></ul><ul><li>Dinner at 9 p.m. </li>...
Tipping culture  <ul><li>Hotel and restaurant bills usually include service charges </li></ul><ul><li>additional tips are ...
About Spanish Drinking <ul><li>Spain is a traditional wine drinking countries  </li></ul><ul><li>shift in demand for alcoh...
Food & Beverage comsumption <ul><li>Meat  26% </li></ul><ul><li>Fruit and Vegetables  20% </li></ul><ul><li>Fish  16% </li...
Impacts of food culture on hospitality <ul><li>Tourists need to adopt the tipping culture </li></ul><ul><li>Night life – w...
music characteristic <ul><li>Flamenco and the spanish  </li></ul><ul><li>songs of the time is presumed to be closely relat...
music characteristic <ul><li>Enthusiasm, optimistic, out-going </li></ul><ul><li>Full of cultural elements in the society ...
music style <ul><li>Flamenco: traditional folk music </li></ul><ul><li>Lacked the prestige of art forms among the middle a...
music style <ul><li>Special music style is national in color and distinctive national features  </li></ul>
Dance <ul><li>Spanish classical dance :incorporates characteristics of folklore </li></ul><ul><li>associated with the pass...
Dance <ul><li>Active, colourful, positive </li></ul><ul><li>Suit first time visitors </li></ul>
public transport <ul><li>mainly operated by the state-company </li></ul><ul><li>Red Nacional de los Ferrocarriles Espales ...
Public transport  <ul><li>Different kinds of trains in Spain </li></ul>Alaris Trenhotel Euromed Intercity   rail   Talgo
public transport <ul><li>supplemented networks: - FFCC city lines in Barcelona -private railways </li></ul><ul><li>short d...
Other Public transport <ul><li>Bus: </li></ul><ul><li>Most buses don’t have lots of seats </li></ul><ul><li>urban buses ar...
<ul><li>Metro </li></ul><ul><li>metro lines in Madrid,  Barcelona, Valencia </li></ul><ul><li>fast, cheap </li></ul><ul><l...
Impacts of transport on hospitality <ul><li>User-friendly for tourists and local people </li></ul><ul><li>Safe travelling ...
Sports
Bullfighting <ul><li>also known as  tauromachy   </li></ul><ul><li>a traditional spectacle  </li></ul><ul><li>The bullfigh...
Bullfighting <ul><li>Is end when the matador is killed or the bull is killed </li></ul><ul><li>some cases resulted in inju...
Bullfighting <ul><li>Survived bull will be kept for breeding strong bulls </li></ul><ul><li>Some protests are aroused abou...
Impact of Tourism on Bullfighting <ul><li>As a major attraction </li></ul><ul><li>As a symbol of Spain  </li></ul><ul><li>...
Soccer <ul><li>Enthusiastic in soccer </li></ul><ul><li>It is the most popular sports in Spain  </li></ul><ul><li>Football...
Soccer <ul><li>Spain national team got the champion in Euro 2008  </li></ul>
Soccer <ul><li>Barcelona Football club </li></ul>Messi Camp Nou:  The biggest football stadium in Europe Can hold 96000 pe...
Impact of tourism on Soccer <ul><li>There are tours and museum for fans to visit the stadium of Camp Nou and other footbal...
Impact of tourism on Soccer <ul><li>There are tours especially for visiting a big soccer match </li></ul><ul><li>An exampl...
Tennis <ul><li>Also one of the popular sports in Spain </li></ul><ul><li>Many excellent players, like Rafael Nadal: </li><...
Culture <ul><li>Low-context culture </li></ul><ul><li>- most information is contained in the spoken words </li></ul><ul><l...
COnclusion <ul><li>unique, traditional culture </li></ul><ul><li>passionate, open-minded to tourists </li></ul>
REderence <ul><li>http://travel.state.gov/law/citizenship/citizenship_763.html/ </li></ul><ul><li>http://www.spanishproper...
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HTM2118 Spain (Seminar3)

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Transcript of "HTM2118 Spain (Seminar3)"

  1. 1. HTM 2118 Hospitality and Culture <ul><li>Spain </li></ul><ul><li>Seminar 3 </li></ul><ul><li>Group members: Colour Kong Connie Ngai Trish Liu Twinkle Tang Onyx Tsang </li></ul>
  2. 2. Spain – brief introduction <ul><li>Area: 504,030 km² - the 2 nd largest country in Western Europe and the European Union </li></ul><ul><li>Main Cities: Madrid, Barcelona, Valencia, Seville </li></ul><ul><li>Population: 46 million people </li></ul><ul><li>Official Language: Spanish Regional Languages: Aranese, Basque, Catalan/Valencian, Galician </li></ul><ul><li>Currency: Euro (€) </li></ul><ul><li>Capital and the Largest City: Madrid </li></ul><ul><li>Religions: over 90% of citizen are Roman Catholic </li></ul>
  3. 3. Spain – brief introduction <ul><li>Form of Government: Constitutional Monarchy </li></ul><ul><li>Head of State: King Juan Carlos </li></ul><ul><li>President: José Luis Rodriguez Zapatero </li></ul><ul><li>Tourism: 57,4 million visitors per year (2008) </li></ul><ul><li>GDP 2008 (nominal): $1.395 trillion </li></ul><ul><li>Spain's economy is the 9 th largest worldwide and the 5 th largest in Europe </li></ul>
  4. 4. Map of Spain
  5. 5. Geography <ul><li>Located at the Iberian Península </li></ul><ul><li>In the southwest of Europe </li></ul><ul><li>5 big mountain ranges crossing the country </li></ul><ul><li>Landscapes are extremely varied, some almost desert-like, others green and fertile </li></ul><ul><li>The long coasts - in the east along Mediterranean Sea from Pyrenees to Gibraltar - in the west along the Atlantic Ocean and Cantabrian Sea </li></ul>
  6. 6. Climate and Weather <ul><li>Extremely diverse </li></ul><ul><li>3 major climatic types: Continental, Oceanic, and Mediterranean </li></ul><ul><li>Extreme temperature records </li></ul><ul><li>Rain fall – northern mountains </li></ul>
  7. 7. History of Spain <ul><li>1212 - Decisive Christian victory at battle of Navas de Tolosa spells the beginning of the end of Moorish rule in Spain </li></ul><ul><li>1492 - Jews are forced to convert to Christianity, those who refuse are expelled from Spain; Christopher Columbus sets sail on his voyage of discovery </li></ul><ul><li>1702-14 - War of Spanish Succession; Bourbon dynasty accedes to Spanish throne </li></ul><ul><li>1726 - bullfighting introduced to Spain </li></ul><ul><li>1931 - Spanish king is forced to abdicate; Spain becomes a republic </li></ul><ul><li>1936-39 - Spanish Civil War; Dictatorship established </li></ul><ul><li>1975 - Becomes constitutional monarchy </li></ul><ul><li>1992 - Barcelona hosted the Olympic Games; Seville the world exposition EXPO'92 </li></ul>
  8. 8. Impacts of History <ul><li>Architecture </li></ul><ul><li>Festival and events </li></ul><ul><li>Food </li></ul><ul><li>Clothing </li></ul><ul><li>Religion </li></ul><ul><li>Sports </li></ul>
  9. 9. Religion <ul><li>Spain is a traditional Catholic country </li></ul><ul><li>Over 90% of citizens are Catholic </li></ul><ul><li>Also have others religion, just like Islam and Muslims </li></ul><ul><li>Many old churches were built in Spain </li></ul>
  10. 10. Impact of religion on tourism <ul><li>As tourist attractions </li></ul><ul><li>Appreciation on Gothic style Churches </li></ul><ul><li>Some Catholics will come for pilgrimage </li></ul>
  11. 11. Impact of religion on tourism Church in Seville
  12. 12. Festivals <ul><li>religious in origin </li></ul><ul><li>for celebrations nowadays </li></ul><ul><li>towns and national in scale </li></ul>
  13. 13. 3 major festivals in spain Las Fallas <ul><li>held in Valencia </li></ul><ul><li>in March </li></ul><ul><li>origin from mid-century </li></ul><ul><li>origined from carpenters worshipped San Jose </li></ul><ul><li>held before spring </li></ul><ul><li>competition of making fallas winning fallas would be put in EL Museo Fallero </li></ul><ul><li>Bonfire is built to burn the fallas that are made of wood </li></ul><ul><li>night-time parade </li></ul>
  14. 15. 3 major festivals in spain San fermin <ul><li>held on 14th July, last for 8 days </li></ul><ul><li>in Pamplona </li></ul><ul><li>worship San Fermin </li></ul><ul><li>bull-fight (las Corridas) - human’s ability </li></ul><ul><li>bull run </li></ul><ul><li>dance with bulls </li></ul><ul><li>parade with their head wrapped in a red cloth </li></ul><ul><li>Impact on hospitality: - tourists are more than local people to participate - deep-routed and traditional culture - controversial </li></ul>
  15. 16. 3 major festivals in spain feria de abril <ul><li>1874, market for exchanging livestock </li></ul><ul><li>important industry in the past </li></ul><ul><li>celebrate successful exchange </li></ul><ul><li>elements of dancing, drinking overtaken exchanging livestock nowadays </li></ul><ul><li>formal and elegant-dressed knight riding on carriages </li></ul><ul><li>impacts on hospitality: tradition and local culture attract tourists </li></ul>
  16. 17. festivals relate to entertainment <ul><li>San AntonioAbad - dance and music - bless the animals of Barcelona </li></ul><ul><li>Winter Carnival -coloured customs -fancy-dress parade -It was banned due to religious and political reasons </li></ul><ul><li>Tamborrada -march, drums -San Sebastian streets </li></ul><ul><li>Tomato Throwing Festival - 30,000 people - good spirit: clean up </li></ul>
  17. 18. Festivals’ impact on hospitality <ul><li>visit Consistently </li></ul><ul><li>one of the major attractions of tourists </li></ul><ul><li>traditional, legendary festival </li></ul><ul><li>promote spain culture </li></ul><ul><li>religious origin provides inspirations </li></ul><ul><li>casual in nature thus would come back </li></ul><ul><li>have fun is the key </li></ul><ul><li>emphasis on food, music, dancing </li></ul>
  18. 19. Architecture
  19. 20. Architecture <ul><li>12 th century Gothic style </li></ul><ul><li>Cathedral de Toledo Cathedrals of Burgos </li></ul>
  20. 21. Architecture <ul><li>15 th and 16 th century Plateresque style </li></ul><ul><li>University of Alcalá </li></ul><ul><li>University of Salamanca </li></ul>
  21. 22. Architecture <ul><li>16 th century to the early 18 th century </li></ul><ul><li>baroque style </li></ul><ul><li>El Escorial </li></ul><ul><li>Convento de Catedral de Santiago </li></ul><ul><li>San Esteban de Compostela </li></ul>
  22. 23. Architecture <ul><li>Visigoth and Neoclassical Style </li></ul><ul><li>Romanesque styles </li></ul><ul><li>Monasterio de las Huelgas </li></ul>Madrid- Prado
  23. 24. Architecture <ul><li>19th century Spanish Colonial </li></ul><ul><li>Neo-Mudéjar Style architecture </li></ul><ul><li>Communications Palace The church of Santa Prisca </li></ul><ul><li>of Madrid </li></ul>
  24. 25. Architecture <ul><li>20th century Contemporary </li></ul><ul><li>Catalan Modernism architecture </li></ul><ul><li>Sant pau </li></ul><ul><li>pavilion </li></ul>
  25. 26. Impact on Hospitality <ul><li>extraordinarily rich in art and architecture </li></ul><ul><li>coexistence of diversity cultures </li></ul><ul><li>appreciation </li></ul><ul><li>Historical architecture </li></ul><ul><li>Historical tourism development </li></ul><ul><li>Tourists come to marry in Spain’s church </li></ul>
  26. 27. Traditional spanish clothing Mantilla <ul><li>A light lace or silk scarf worn over head and shoulers </li></ul><ul><li>over a high comb, peineta, by women </li></ul><ul><li>traditional Spanish garment </li></ul><ul><li>religious celebration </li></ul><ul><li>using pins </li></ul>
  27. 28. Gilet <ul><li>sleeveless jacket like a waistcoat </li></ul><ul><li>waist-to knee -length </li></ul><ul><li>straight -sided </li></ul><ul><li>In the past, they were fitted and embroidered </li></ul><ul><li>In 19-century, dress bodice shaped liked man’s waistcoat </li></ul>
  28. 29. Flamenco Dressing <ul><li>many different costumes </li></ul><ul><li>women in black red, or white frilly dresses </li></ul><ul><li>many ruffles, high heels, hair in bun, rose behind ear </li></ul><ul><li>men wear black or red tuxedo undershorts with classic pants </li></ul><ul><li>spirit of Spanish life </li></ul>
  29. 30. Impacts of clothing on tourism <ul><li>relax by dressed casually </li></ul><ul><li>special and formal during festivals </li></ul><ul><li>red in San Fermin </li></ul>
  30. 31. Marriage
  31. 32. Marriage in Spain <ul><li>Marriage formalities in Spain </li></ul><ul><li>Civil and religious (Roman Catholic, Protestant, Jewish and Muslim) marriages </li></ul><ul><li>Same-sex marriage </li></ul><ul><li>for people over 18 </li></ul><ul><li>religious ceremony involving a foreigner requires the Bishopric's permission </li></ul>
  32. 33. Marriage customs in Spain <ul><li>traditional white dress or a genuine flamenco dress </li></ul><ul><li>several flower girls and boys </li></ul><ul><li>unlucky for the bride to see the groom the night before the wedding </li></ul><ul><li>During the ceremony, </li></ul><ul><li>rings will be exchanged, and these will be worn on the right hand </li></ul><ul><li>The bride and groom will often </li></ul><ul><li>exchange a pouch of 13 gold coins </li></ul>
  33. 34. Impact on hospitality <ul><li>homosexual couples are attracted </li></ul><ul><ul><ul><li>new marriage law </li></ul></ul></ul><ul><ul><ul><li>homosexual is generally accepted </li></ul></ul></ul><ul><ul><ul><li>vacation destination for the gay community </li></ul></ul></ul><ul><li>Catholics are attracted - religious marriages </li></ul>
  34. 35. Family structure <ul><li>Low divorce rate </li></ul><ul><li>emphasizes family ties </li></ul>
  35. 36. Family structure <ul><li>Imply Spanish care the relationship between each one including the guest-host relationship </li></ul>
  36. 37. Others issues of Family <ul><li>policies support family </li></ul><ul><li>policies protecting the family </li></ul><ul><li>family aid measures in the tax area </li></ul>
  37. 38. family Impacts on hospitality <ul><li>passionate and friendly to tourists </li></ul><ul><li>Harmonious society is created </li></ul><ul><li>less focus on business </li></ul><ul><li>People can concentrate on their work (benefit to tourism industry) </li></ul>
  38. 39. sex discrimination <ul><li>hinders women’ participation in the labour marker </li></ul><ul><li>some women’s decision to work was subject to the will of the head of the family on which she legally depended </li></ul><ul><li>Spanish women have about two hours less free time than men </li></ul>
  39. 40. age discrimination <ul><li>no significant age discrimination </li></ul>
  40. 41. racial discrimination <ul><li>Lack of awareness of issues of racism and racial discrimination </li></ul><ul><li>Racial discrimination -employment -housing and access to public places still affects the daily lives </li></ul>
  41. 42. Impacts of racial discrimination <ul><li>Pay attention on their thought so that you would not embarrass them </li></ul><ul><li>Don’t be a racist </li></ul><ul><li>Little negative effects </li></ul><ul><li>create harmonious and coexistence environment </li></ul>
  42. 43. Food <ul><li>el desayuno ( breakfast) </li></ul><ul><li>café con leche magdalenas sugary churros </li></ul><ul><li>(small sweet cakes ) (Spanish doughnuts) </li></ul>
  43. 44. Food <ul><li>Hot chocolate lemon flavored </li></ul><ul><li>torrijas cupcakes </li></ul>
  44. 45. Food <ul><li>La Comida & La Cena (Lunch & Dinner) </li></ul><ul><li>Tapas Tortilla de Patata </li></ul><ul><li>(Omelet) </li></ul><ul><li>Potatoes Bravas </li></ul>
  45. 46. Food <ul><li>Game Hen </li></ul><ul><li>with Paella </li></ul><ul><li>Mushrooms wine (rice dish) </li></ul>Pork Scratchings
  46. 47. Food-Desserts & Foodstuffs <ul><li>Marzipan Panellets </li></ul>Cabrales blue Cheese
  47. 48. Food <ul><li>cured ham </li></ul><ul><li>dried pig legs </li></ul><ul><li>Fried food </li></ul>
  48. 49. Fast Food
  49. 50. Fast Food <ul><li>a strong growth of international food restaurants </li></ul><ul><li>the Middle Eastern fast food outlets that augmented by 250% from 2002 to 2007 </li></ul><ul><li>Many fast food restaurant opened in Spain due to the fast food culture </li></ul>
  50. 51. Fast Food <ul><li>approximately -14% regularly consumes ready food -48% occasionally </li></ul><ul><li>Spaniards view chilled ready food as modern, innovative, natural and healthy </li></ul><ul><li>Sales of ready meals grew by 7% in 2008 to reach €1.6 billion </li></ul><ul><li>Hamburger and sandwich restaurants both lifted sales </li></ul><ul><li>obesity population is increasing </li></ul>
  51. 52. Restaurant Culture <ul><li>Meals are “eating out” style </li></ul><ul><li>32% of the total consumption on food 2009 is consumed outside home </li></ul><ul><li>Sunday lunches are of great importance to many Spaniards families </li></ul><ul><li>Rising demand for eating out, fast food solutions and convenience food </li></ul><ul><li>value-added-tax is usually included in restaurant bills </li></ul>
  52. 53. Eating culture <ul><li>Relaxing life style </li></ul><ul><li>Have lunch at 2 p.m. </li></ul><ul><li>Dinner at 9 p.m. </li></ul><ul><li>Shops close at lunch time till 5 p.m. </li></ul>
  53. 54. Tipping culture <ul><li>Hotel and restaurant bills usually include service charges </li></ul><ul><li>additional tips are welcomed for services rendered </li></ul><ul><li>tips of about 10% are expected </li></ul><ul><li>Drivers of metered taxis expect small tips </li></ul><ul><li>it is customary to tip 5-10% for most services, including guides </li></ul>
  54. 55. About Spanish Drinking <ul><li>Spain is a traditional wine drinking countries </li></ul><ul><li>shift in demand for alcoholic beverages </li></ul><ul><li>total wine consumption has slightly decreased </li></ul><ul><li>beer, cava and spirits consumption have increased </li></ul><ul><li>wine consumption is higher in small villages </li></ul><ul><li>cava, beer and non-alcoholic beverages consumption is higher in the largest towns </li></ul>
  55. 56. Food & Beverage comsumption <ul><li>Meat 26% </li></ul><ul><li>Fruit and Vegetables 20% </li></ul><ul><li>Fish 16% </li></ul><ul><li>Dairy Products 14% </li></ul><ul><li>Bread 7% </li></ul><ul><li>Soft drinks & beer 4% </li></ul><ul><li>Cakes, Pastry 4% </li></ul><ul><li>Prepared food 3% </li></ul><ul><li>Olive Oil 3% </li></ul><ul><li>Eggs & potatoes 3% </li></ul>
  56. 57. Impacts of food culture on hospitality <ul><li>Tourists need to adopt the tipping culture </li></ul><ul><li>Night life – wine and music </li></ul><ul><li>Regular meals, lifestyle </li></ul><ul><li>Restaurants will not run overnight </li></ul><ul><li>attract meat lovers </li></ul><ul><li>International restaurant is not very common -psychocentric tourists difficult to adapt </li></ul><ul><li>enjoy unique traditional Spanish dishes </li></ul>
  57. 58. music characteristic <ul><li>Flamenco and the spanish </li></ul><ul><li>songs of the time is presumed to be closely related to the style of Moorish music </li></ul><ul><li>Early 16th century :Renaissance and Baroque </li></ul><ul><li>17th century the &quot;classical&quot; musical culture was in decline </li></ul><ul><li>Musical creativity mainly moved into areas of folk and popular music until the nationalist revival of the late Romantic era </li></ul>
  58. 59. music characteristic <ul><li>Enthusiasm, optimistic, out-going </li></ul><ul><li>Full of cultural elements in the society </li></ul>
  59. 60. music style <ul><li>Flamenco: traditional folk music </li></ul><ul><li>Lacked the prestige of art forms among the middle and higher levels at this time of persecution. </li></ul><ul><li>The Gitanos have been fundamental in maintaining this art form, but they have an oral culture. </li></ul>
  60. 61. music style <ul><li>Special music style is national in color and distinctive national features </li></ul>
  61. 62. Dance <ul><li>Spanish classical dance :incorporates characteristics of folklore </li></ul><ul><li>associated with the passionate stereotype of Spain that was portrayed during the dictatorship and that still exists today. </li></ul>
  62. 63. Dance <ul><li>Active, colourful, positive </li></ul><ul><li>Suit first time visitors </li></ul>
  63. 64. public transport <ul><li>mainly operated by the state-company </li></ul><ul><li>Red Nacional de los Ferrocarriles Espales (RENFE) </li></ul><ul><li>AVE High speed network </li></ul><ul><li>suits European standard </li></ul><ul><li>available for 300 persons </li></ul><ul><li>arrive in 5 minutes </li></ul>Map of the AVE lines
  64. 65. Public transport <ul><li>Different kinds of trains in Spain </li></ul>Alaris Trenhotel Euromed Intercity rail Talgo
  65. 66. public transport <ul><li>supplemented networks: - FFCC city lines in Barcelona -private railways </li></ul><ul><li>short distance trains= tram </li></ul><ul><li>suburban commuter trains : - second class - stop at all station </li></ul><ul><li>Benefits of train: -cheap travel -deep insights of wealth of history </li></ul><ul><li>Cons of train: - slow </li></ul>trains
  66. 67. Other Public transport <ul><li>Bus: </li></ul><ul><li>Most buses don’t have lots of seats </li></ul><ul><li>urban buses are quite slow </li></ul><ul><li>most towns have bus terminal, but may not stop at every stop </li></ul><ul><li>Taxi </li></ul><ul><li>governed by strict legislation </li></ul><ul><li>tipping is customary 5-10% </li></ul>
  67. 68. <ul><li>Metro </li></ul><ul><li>metro lines in Madrid, Barcelona, Valencia </li></ul><ul><li>fast, cheap </li></ul><ul><li>crowded </li></ul>
  68. 69. Impacts of transport on hospitality <ul><li>User-friendly for tourists and local people </li></ul><ul><li>Safe travelling experience </li></ul><ul><li>Confident for tourists to ride on </li></ul><ul><li>Systematic Network - convenient to travel around </li></ul><ul><li>Multiple choices for people - buses,metro,trains,etc. </li></ul><ul><li>Fast and accessible - more time to visit more places </li></ul>
  69. 70. Sports
  70. 71. Bullfighting <ul><li>also known as tauromachy </li></ul><ul><li>a traditional spectacle </li></ul><ul><li>The bullfighter(matador) will hold a red cloth to attract the bull </li></ul><ul><li>dressed in a traditional costume </li></ul><ul><li>one or more bulls are ritually killed in a bullring as a public spectacle </li></ul>Bullfighting Sword
  71. 72. Bullfighting <ul><li>Is end when the matador is killed or the bull is killed </li></ul><ul><li>some cases resulted in injury or even death of the performer </li></ul><ul><li>usually concludes with the death of the bull by a sword </li></ul>A Dead matador (bullfighter) A dying bull killed by sword
  72. 73. Bullfighting <ul><li>Survived bull will be kept for breeding strong bulls </li></ul><ul><li>Some protests are aroused about the dangerous of young matador and the cruelness of killing of bulls </li></ul>
  73. 74. Impact of Tourism on Bullfighting <ul><li>As a major attraction </li></ul><ul><li>As a symbol of Spain </li></ul><ul><li>A part of tourists itinerary </li></ul><ul><li>Usually from November to April, number of tourists were attracted at that time </li></ul><ul><li>Famous bullring in Seville </li></ul><ul><li>Young matador is admired and getting famous on media </li></ul><ul><li>Famous in Seville </li></ul>A bullfighting ring
  74. 75. Soccer <ul><li>Enthusiastic in soccer </li></ul><ul><li>It is the most popular sports in Spain </li></ul><ul><li>Football Clubs like FC Barcelona and Real Madrid, are so traditional and attract so many tourists </li></ul><ul><li>Primera división de Liga holds every year </li></ul><ul><li>One of the highest quality football leagues in the world </li></ul>Raul
  75. 76. Soccer <ul><li>Spain national team got the champion in Euro 2008 </li></ul>
  76. 77. Soccer <ul><li>Barcelona Football club </li></ul>Messi Camp Nou: The biggest football stadium in Europe Can hold 96000 people
  77. 78. Impact of tourism on Soccer <ul><li>There are tours and museum for fans to visit the stadium of Camp Nou and other football clubs </li></ul><ul><li>Many tourists from all over the world are attracted to visit the matches </li></ul><ul><li>They want to feel the atmosphere </li></ul><ul><li>For the tour to Camp Nou, a adult is cost 17,00 € </li></ul>
  78. 79. Impact of tourism on Soccer <ul><li>There are tours especially for visiting a big soccer match </li></ul><ul><li>An example is Real Madrid versus Barcelona </li></ul><ul><li>It is an attraction for tourists to buy club’s souvenirs </li></ul><ul><li>Real Madrid has the highest average all-time attendance in Spanish football and regularly attracts over 65,000 fans to their football stadium in a season </li></ul>
  79. 80. Tennis <ul><li>Also one of the popular sports in Spain </li></ul><ul><li>Many excellent players, like Rafael Nadal: </li></ul><ul><li>A former World no.1 tennis player </li></ul>
  80. 81. Culture <ul><li>Low-context culture </li></ul><ul><li>- most information is contained in the spoken words </li></ul><ul><li>Individualism – individual value </li></ul><ul><li>Masculinity orientation </li></ul><ul><li>– the roles of male is more important traditionally </li></ul><ul><li>Dynamism orientation </li></ul>
  81. 82. COnclusion <ul><li>unique, traditional culture </li></ul><ul><li>passionate, open-minded to tourists </li></ul>
  82. 83. REderence <ul><li>http://travel.state.gov/law/citizenship/citizenship_763.html/ </li></ul><ul><li>http://www.spanishpropertyworld.com/ </li></ul><ul><li>http://www.spain-info.com / </li></ul><ul><li>http://www.red2000.com/spain/primer/arch.html </li></ul><ul><li>http://architecture.about.com/od/countriescultures/p/spain.htm </li></ul><ul><li>http://www.torontohispano.com/columnas/cartas/cartas43.shtml </li></ul><ul><li>http:// www.freshfields.com/publications/pdfs/2007/mar14/17971.pdf </li></ul><ul><li>http://ec.europa.eu/employment_social/eyeq/uploaded_files/documents/country_sheet_es_en.pdf </li></ul><ul><li>Garcia,m & Saturnino, J. (2007). 6th ESA CONFERENCE MURCIA 2003 RESEARCH NETWORKS9 Sociology of Families and Intimate Lives Family structure effects over children education level and status attainment in Spain . </li></ul><ul><li>Stanton, Edward F. (1999). Handbook of Spanish popular culture. : Greenwood Press. </li></ul>
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