How to Develop a Blog without Blogging

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Posterous allows people to construct a blog by aggregating content from various sources. It's easier and faster to put up a prolific blog without doing the writing.

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  • How to Develop a Blog without Blogging

    1. 1. page The Lazy Blogger’s Guide to Blogging -or- Posterous is the new blog Pat Kitano Domus Consulting Group
    2. 2. page First, open a Posterous account
    3. 3. page Posterous allows you to post any article, video, slideshow onto your Posterous “blog” in 1-2 clicks
    4. 4. page A Posterous Blog looks like a blog Example: Steverubel.com
    5. 5. page But it’s much simpler to post articles
    6. 6. page Here’s how… Suppose you’re in mortgages Search for news on mortgages
    7. 7. page Find a good article and click on the “Share with Posterous” bookmarklet
    8. 8. page You can have more than one Posterous blog to share various articles
    9. 9. page One click and the article is posted
    10. 10. page And it looks like this… the title of the article links back to the original
    11. 11. page It takes 2-5 minutes to add each blog article
    12. 12. page Of course, you can write your own blog articles, or add commentary to your posts
    13. 13. page You can place the Posterous blog under your own domain name http://posterous.com/help/custom_domain
    14. 14. page Instructions to add the Posterous bookmarklet to your browser bar are obscure http://posterous.com/help/bookmarklet
    15. 15. page If you like Posterous, you might also try out Tumblr or Evernote Both facilitate one click article / media posting
    16. 16. page Question: Why develop a blog based on aggregating articles? <ul><li>Faster </li></ul><ul><li>Current </li></ul><ul><li>Can develop a more prolific blog </li></ul><ul><li>Add value to your readers </li></ul>
    17. 17. page Question: Why develop a blog based on aggregating articles? <ul><li>Faster </li></ul><ul><li>Current </li></ul><ul><li>Can develop a more prolific blog </li></ul><ul><li>Add value to your readers </li></ul>
    18. 18. page Implications for Blogging <ul><li>If you have the talent and commitment to blog, do it </li></ul><ul><li>If you want to provide valuable information to your clients without writing blog articles, Posterous is a good method </li></ul>
    19. 19. page Domus Consulting Group Pat Kitano [email_address] (415) 320-2844

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