Research Planning Pitch Final1

RESEARCH & PLANNING PITCH By Anika & Manpreet

Overview of idea… Magazine article…
interviewing teenage girls on how the representations of celebrities influence them.
Explore health issues Surveys
Four page magazine articles. Inc a front cover

The front cover initial attraction for the reader and a taster of what can be seen within the contents of the magazine.
Masthead– anchors the text to the genre of teen magazine
Taglines – incite and generate hype about the magazine in order to urge the audience to buy the product.
Media Language…

The colors used - appeals to the target audience, the kind of colors they like and are attracted to. E.g. Pinks/purples for girls.
Images – main image a mid length close up. Idealistic image of famous celebrity or model - represents the self for the reader, Sense of personal identity and relationship.
Freebies - on the cover of the magazine, bonus with the magazine. Appeals to target audience as they are price sensitive and therefore would value the freebie.
Media Language…

Females Aged 16+ D/E

The Glossy magazine will be operated by Bauer London Lifestyle.
The company is incorporated in England and Wales.
Directors; Anika & Manpreet

Bauer Media…
Bauer Media - UK-based media
Group consisting of many companies collected around two main divisions – Magazines and Radio–
Widely recognized and rewarded as being industry innovators.
Bauer Media - 80 influential brand names including “heat” – the must have weekly celebrity title

Celebrities Gossip Lifestyle Best Entertainment & Celebrity News Best Selling Magazine First Launched in 1999 Star had successful Readers and sales

First Launched in 1974 Celebrity Coverage & Gossip Recognised & Established Updated Weekly Produced In The United States Consumed By Young Teenage Girls

Celebrity Stories Photographs Showbiz Entertainment Fashion Gossip Women Were The Main Target For The Readings & Sales In 1974 The Institution Started As a Small Publishing Company

GLOSSY MAGAZINE
We hope to launch the magazine by January 2011.
We hope to generate a significant amount of sales and profits.
We hope the magazine becomes recognised and established within a year.
We hope to later expand our productions, depending upon the readers.

FEATURES IN GLOSSY
Competitions
Exclusive Interviews
Freebies
Celebrity Gossip
Fashion
Horoscopes
Cross-words and Puzzles
Make-up
Agony Aunt

Research Planning Pitch Final1

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