5 Trends to Thrive in the New Hollywood 2008

5 trends to thrive/not just survive 2008 in NEW HOLLYWOOD By Joyce Schwarz, JCOM, www.joycecom.com 310-822-3119 Joycecom@aol.com, blogging at www.hollywood2020.blogs.com

2008 TRENDS

1) Fruition of “custom-tainment” , customizing entertainment, info-tainment and edu-tainment. 24/7/365 anytime/anyplace. Personalized content and customized delivery cross-platform.

United first to tout iPod integration with IFE system

Nero Signs Agreement with TiVo (TIVO ON THE PC)

Autonet Mobile Introduces New Consumer Internet Content Storage ...

Comcast – Fancast.com – entertainment across TV, online, DVD or theatres.

2)YOU AS THE STAR, you’re in the pix, ad, game…

Finally, you’re the star– not just your video or your myspace page…you’re in the pix – with your avatar and/or your ‘real’ scanned image:

Zcam, 3DV Systems, Virtual Heroes

Primesense.com, Organic Motion

Bigstage.com

3) Gesture Computing/control/signage

Moving in on ‘augmented reality’ –

GestureTek , GestureXtreme, Airpoint– hand tracking unit

Groundspeak’s Wherigo.com on Garmin GPS – beyond geocaching, beyond waymarking . 75 geocache to 490,000

5) Text messaging 2.0 , text marketing & presence

Mobile as controller/ mobile as remote/mobile as coupon, mobile as credit card.

*Barcast – public signage/text messaging

Ping Mobile/Cox

*AOL Buddy, AIM mobile

Blog-scroll– text highlights from blogs – movie reviews etc– scroll across mobile/handheld

Twitter --with pix – virtual 3M notes etc

Pix will be on my blog www.hollywood2020.blogs.com Email me at [email_address] or give me your business card and I’ll send you presentation with pix included js. Joyce Schwarz, JCOM, www.joycecom.com , 310-822-3119.