Social Media Case Studies Ireland International

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Overview of Irish and International Social Media Case Studies

Overview of Irish and International Social Media Case Studies

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  • 1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist Strategist
  • 2. Overview of social media
    • Combination of social interaction and digital media to:
        • Communicate, engage, develop and be part of communities
          • Internally and externally for organisations
        • Create and share content and information across networks
        • Build and extend social networks through interaction
        • Listen and participate in discussions, threads and develop ideas and relationships
        • Learn from community (crowdsourcing)
  • 3. Benefits of social media
    • Listening
      • Crucial to hear what the public is saying about you
        • Both positive and negative
      • The web now operates in real time – Brands need to hear what is said about them in real-time
    • Engage with Customers
      • Once you know what is being said about you – you can then interact directly
    • Benefits
      • Build real communities online and offline
      • Build long lasting relationships and trust with customers
      • Instant polling and research opportunity with customers
      • Reduce customer acquisition costs
      • Increase customer retentions
  • 4. Associated risks
    • Loss of control of the conversation
      • Two way communication
      • Openly negative transmissions
    • Brands criticised for using social channel as a marketing or PR conduit
    • Can be a difficult persona for brands to adopt
      • Reveal a human voice of a corporate identity
        • What it is that voice?
    • Starting – and then not following through
      • Inevitable criticism
  • 5.
    • Social media platforms
    • Where brands need to listen and engage
  • 6. Social Media Landscape
  • 7.
    • Recent Irish case studies of brands using social media
  • 8. SandTex – Ireland Deserves Sun
  • 9. Toyota Ireland
  • 10. Mr Tayto
  • 11. Murphys Ice cream
  • 12. HairyBaby
  • 13. Paddy Power
  • 14. The Big Switch
  • 15. Pat The Baker
  • 16.
    • Case studies of brands not listening and managing digital crisis
  • 17. Domino’s
  • 18. United Airlines
  • 19. Marks and Spencers
  • 20.
    • The Power of Social Media
  • 21. Transportation Security Administration
  • 22. Stuff White People Like
  • 23. Wiggly Wigglers
  • 24. Tube Worker abuses Traveller
  • 25. Best Job In the World
  • 26.
    • International case studies of brands engaging with social media
  • 27. Evian
  • 28. Volkswagen
  • 29. American Red Cross
  • 30. Charmin “Go” Campaign
  • 31. Zappos
  • 32. H & M
  • 33. Coca Cola “206 Expedition”
  • 34. Ford - FiestaMovement
  • 35. Skittles
  • 36. Dell
  • 37. Starbucks
  • 38. Best Buy
  • 39.
    • Thank You