Social Media Case Studies Ireland International
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Social Media Case Studies Ireland International



Overview of Irish and International Social Media Case Studies

Overview of Irish and International Social Media Case Studies



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    Social Media Case Studies Ireland International Social Media Case Studies Ireland International Presentation Transcript

    • Social Media Overview & Case Studies Keith Feighery: Digital Strategist Strategist
    • Overview of social media
      • Combination of social interaction and digital media to:
          • Communicate, engage, develop and be part of communities
            • Internally and externally for organisations
          • Create and share content and information across networks
          • Build and extend social networks through interaction
          • Listen and participate in discussions, threads and develop ideas and relationships
          • Learn from community (crowdsourcing)
    • Benefits of social media
      • Listening
        • Crucial to hear what the public is saying about you
          • Both positive and negative
        • The web now operates in real time – Brands need to hear what is said about them in real-time
      • Engage with Customers
        • Once you know what is being said about you – you can then interact directly
      • Benefits
        • Build real communities online and offline
        • Build long lasting relationships and trust with customers
        • Instant polling and research opportunity with customers
        • Reduce customer acquisition costs
        • Increase customer retentions
    • Associated risks
      • Loss of control of the conversation
        • Two way communication
        • Openly negative transmissions
      • Brands criticised for using social channel as a marketing or PR conduit
      • Can be a difficult persona for brands to adopt
        • Reveal a human voice of a corporate identity
          • What it is that voice?
      • Starting – and then not following through
        • Inevitable criticism
      • Social media platforms
      • Where brands need to listen and engage
    • Social Media Landscape
      • Recent Irish case studies of brands using social media
    • SandTex – Ireland Deserves Sun
    • Toyota Ireland
    • Mr Tayto
    • Murphys Ice cream
    • HairyBaby
    • Paddy Power
    • The Big Switch
    • Pat The Baker
      • Case studies of brands not listening and managing digital crisis
    • Domino’s
    • United Airlines
    • Marks and Spencers
      • The Power of Social Media
    • Transportation Security Administration
    • Stuff White People Like
    • Wiggly Wigglers
    • Tube Worker abuses Traveller
    • Best Job In the World
      • International case studies of brands engaging with social media
    • Evian
    • Volkswagen
    • American Red Cross
    • Charmin “Go” Campaign
    • Zappos
    • H & M
    • Coca Cola “206 Expedition”
    • Ford - FiestaMovement
    • Skittles
    • Dell
    • Starbucks
    • Best Buy
      • Thank You