Social Media Case Studies Ireland International

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Overview of Irish and International Social Media Case Studies

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Social Media Case Studies Ireland International

  1. 1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist Strategist
  2. 2. Overview of social media <ul><li>Combination of social interaction and digital media to: </li></ul><ul><ul><ul><li>Communicate, engage, develop and be part of communities </li></ul></ul></ul><ul><ul><ul><ul><li>Internally and externally for organisations </li></ul></ul></ul></ul><ul><ul><ul><li>Create and share content and information across networks </li></ul></ul></ul><ul><ul><ul><li>Build and extend social networks through interaction </li></ul></ul></ul><ul><ul><ul><li>Listen and participate in discussions, threads and develop ideas and relationships </li></ul></ul></ul><ul><ul><ul><li>Learn from community (crowdsourcing) </li></ul></ul></ul>
  3. 3. Benefits of social media <ul><li>Listening </li></ul><ul><ul><li>Crucial to hear what the public is saying about you </li></ul></ul><ul><ul><ul><li>Both positive and negative </li></ul></ul></ul><ul><ul><li>The web now operates in real time – Brands need to hear what is said about them in real-time </li></ul></ul><ul><li>Engage with Customers </li></ul><ul><ul><li>Once you know what is being said about you – you can then interact directly </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Build real communities online and offline </li></ul></ul><ul><ul><li>Build long lasting relationships and trust with customers </li></ul></ul><ul><ul><li>Instant polling and research opportunity with customers </li></ul></ul><ul><ul><li>Reduce customer acquisition costs </li></ul></ul><ul><ul><li>Increase customer retentions </li></ul></ul>
  4. 4. Associated risks <ul><li>Loss of control of the conversation </li></ul><ul><ul><li>Two way communication </li></ul></ul><ul><ul><li>Openly negative transmissions </li></ul></ul><ul><li>Brands criticised for using social channel as a marketing or PR conduit </li></ul><ul><li>Can be a difficult persona for brands to adopt </li></ul><ul><ul><li>Reveal a human voice of a corporate identity </li></ul></ul><ul><ul><ul><li>What it is that voice? </li></ul></ul></ul><ul><li>Starting – and then not following through </li></ul><ul><ul><li>Inevitable criticism </li></ul></ul>
  5. 5. <ul><li>Social media platforms </li></ul><ul><li>Where brands need to listen and engage </li></ul>
  6. 6. Social Media Landscape
  7. 7. <ul><li>Recent Irish case studies of brands using social media </li></ul>
  8. 8. SandTex – Ireland Deserves Sun
  9. 9. Toyota Ireland
  10. 10. Mr Tayto
  11. 11. Murphys Ice cream
  12. 12. HairyBaby
  13. 13. Paddy Power
  14. 14. The Big Switch
  15. 15. Pat The Baker
  16. 16. <ul><li>Case studies of brands not listening and managing digital crisis </li></ul>
  17. 17. Domino’s
  18. 18. United Airlines
  19. 19. Marks and Spencers
  20. 20. <ul><li>The Power of Social Media </li></ul>
  21. 21. Transportation Security Administration
  22. 22. Stuff White People Like
  23. 23. Wiggly Wigglers
  24. 24. Tube Worker abuses Traveller
  25. 25. Best Job In the World
  26. 26. <ul><li>International case studies of brands engaging with social media </li></ul>
  27. 27. Evian
  28. 28. Volkswagen
  29. 29. American Red Cross
  30. 30. Charmin “Go” Campaign
  31. 31. Zappos
  32. 32. H & M
  33. 33. Coca Cola “206 Expedition”
  34. 34. Ford - FiestaMovement
  35. 35. Skittles
  36. 36. Dell
  37. 37. Starbucks
  38. 38. Best Buy
  39. 39. <ul><li>Thank You </li></ul>

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