Fitton Going Solo Slideshare

You Only Get What You Give. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio

You will learn:

to help clients to find you and make it easy for them to hire you

the importance of developing thought leadership and building mindshare

to establish credibility, trust and authority by giving away your best ideas… but never the implementation

to optimize your time investment in networking, prospecting and sales

how to establish an authentic and transparent presence online

why the more you give away, the more will come back to you

how having fun and tapping into your passions makes you more desirable to work with

Why You? They know (and like) you. They like your ideas. They know you will do a good job. You are ALL ABOUT them.

Web 2.0

Web WHO .0?

Photo Credit: (cc) matrianklw on flickr.com

Gravity.

Photo Credit: (cc) Hamed Saber on flickr.com

Social Media Makes Money?

Social Media Builds Value.

Social Media Builds Business

Social Media is Nothing New

Photo Credit: (cc) jerryfletcher on flickr.com

Social Media is Knowledge

Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com

Knowledge is Socially Mediated

Knowledge is Social ly Media ted

Photo Credit: (cc) gregor_y on flickr.com

Markets are Socially Mediated

Markets are Social ly Media ted

Welcome Mat

Sarcastic Welcome Mat Photo Credit: (cc) rbieber on flickr.com Photo Credit: (cc) rbieber on flickr.com

Shortcuts? Tricks?

[animal doing a trick] Photo Credit: (cc) redjar on flickr.com

No.

What Would Twitter Do? anniemal toe the water. make 1 SM tactic a pilot program and see what works. You don't have to do everything at once in a grand way. jimphelps "If you use social media to annoy me, I will block you and I'll tell my friends you suck. Be sure you offer real value.” Jassim Ali Its not a single flick of a switch act of magic :-) raw_dan be friendly, and write only interesting and useful things Susan Scrupski "stay connected and informed on Twitter." #1 soc media tip. MarkSalinas Keep a level tone Barbara K. Baker Do research well to find socnet(s) that best suits audience. Join community & be committed, honest & consistent. Marvin "eMarv" Corea get known by helping others Melanie Baker To quote @alexaclark, "You know know what people can bring to the party if you don't invite them". get to know people just for the sake of getting to know them. You never know what they might mean to life/work later on. Barbara Ling Promote your 'the benefits of my site to you' link Vinny Goldsmith give as much free information and advice as is economically possible - it establishes you as the source of expertise karenswim Pick one or two and then be an active participant Rob Blatt Make sure your image is the same across al networks.

What Matters?

Listen.

Listen. Photo Credit: (cc) gari.baldi on flickr.com

Be Human.

Be Human. Photo Credit: (cc) gebala on flickr.com

Know Yourself.

Know Yourself. Photo Credit: (cc) gi on flickr.com

Be Useful.

Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)

Help Others.

Help Others. Photo Credit: (cc) finds on flickr.com

Connect.