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Empowering Florida Families to get out and enjoy Florida! Presented By: Kay Stelling (407) 682-3037
About The Show
[object Object],About The Show -The show is designed to empower viewers to get out and enjoy Florida. -The show is captured on High Definition to showcase Floridaā€™s Beauty. -Itā€™s about turning off the gadgets and having fun with your family.
[object Object],About The Show -how to Do florida is hosted by Chad Crawford, a third generation Floridian and award-winning cinematographer, who travels the state looking for hidden gems to enjoyā€¦meeting interesting people and places along the way!
Statewide Distribution Model for 2010
- Broadcast Phase from July-Sept - Cable phase from Sept-Dec - Online phase from July-Dec
Broadcast
Distribution-Broadcast  -The series will launch the first week of July on Broadcast television stations in Florida. There will be one airing per week  for seven weeks per week per market.  -Local stations will have vested interest in promoting the series, since local avails will be sold. -All are weekend runs with air times ranging from 6AM-6PM.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Important Note:  Sponsorsā€™ level of investment will  not change as new Broadcast stations are added!  Distribution-Broadcast  Broadcast Markets
Cable
Distribution-Cable -Sun Sports is the largest regional network reaching over 6.6 million Florida homes. -how to Do florida will cover all markets in Florida for  thirteen weeks  with each episode airing 3-6 times per week! -There will be seven original episodes and one original ā€˜best ofā€™ series finale that will run the last week of the cycle ,[object Object],Air Schedule (Subject to Change) Ā Ā Ā Ā Ā Ā -Tuesday at 5:30PM Ā Ā Ā Ā Ā Ā -Wednesday at 10AM Ā Ā Ā Ā Ā  -Saturdays at 9:30AM (prime time morning slot) Ā Ā 
6.6 million Florida homes Distribution-Cable
Online Strategy
Distribution-Online -how to Do florida will use the power of cable and broadcast to drive web traffic.  -In addition to the on-air, how to Do florida has a strategic social media plan in place.  ,[object Object],-Visitors will be a motivated, upper middle class and eager to learn and enjoy Florida. howtoDoflorida.com will be a resource for vacation and destination planning.
-We will be growing the HTDF social community with various social media servies.  Social Media -Our primary focus will be building our Facebook, YouTube, and TwitterĀ communities. -TheĀ integrationĀ of these platforms; with the HTDF website will be crucial for maintaining an interactive relationship with the current, and new followers of the show. Distribution-Online
howtoDoflorida.com Ad placement samples
Ā 
Ā 
Sponsorship Packages
Presenting Sponsor Category Exclusive
PRESENTING SPONSORSHIP -Our how to Do florida  PRESENTING SPONSORSHIP offers top billing  for your company.  Thereā€™s no better visibility than being associated with the how to Do florida series title!  -Viewers will hear your company name and see your logo at the open and close of every episode as well as see your commercial at the beginning and ending of the show.
PRESENTING SPONSORSHIP -The PRESENTING SPONSORSHIP extends to the how to Do florida website ads and promotions. This category exclusive sponsorship package offers you great  ā€œin-contentā€ exposure and positive brand association with the series that discovers Florida treasures!  -The how to Do florida affiliate network includes 10 local TV broadcast stations and Sun Sports network cable exposure across 10 DMA markets covering the entire  state.  The show will air a minimum of 46 times across the syndicated affiliates. (8  originals and minimum of 38 replays)
PRESENTING SPONSORSHIP includes: PRESENTING SPONSORSHIP -Product Placement - Producers will make efforts to place presenting sponsorsā€™ product and/or mention presenting sponsor by name when appropriate. -At the beginning and ending billboard of each episode, you will receive a 5-second visual (PRESENTING SPONSOR LOGO) and a 5-second verbal announcement or tag-line while your logo appears with the showā€™s logo.  ā€œ In-Contentā€ Exposure
- Your company will receive  two  30-second spots: one in the first commercial break and one in the last break of each show.  PRESENTING SPONSORSHIP Commercial Airings:
Your company will receive: -Inclusion on howtodoflorida.com ā€œShow Sponsorsā€ page  -10-second pre-roll ID on four (4) ā€œHow toā€ videos featured on home page -Two rotating 125x125 ads through site -Header banner ad on home page -Exclusive use of web versions of all ā€œHow toā€ segments for your  marketing purposes. -Logo and link on bi-monthly email newsletter sent to our opt-in email list how to Do florida  will use the power of the broadcast show to drive web traffic.  The showā€™s website, howtodoflorida.com, will quickly become a resource for how to enjoy Florida. The site will host  select content  from the show as well as forums and opportunities  for viewers to interact. Ā  Web elements PRESENTING SPONSORSHIP
ā€œ DIY Floridaā€ Sponsorship
-Showcase your companyā€™s experts and message with a category exclusive DO IT YOURSELF SPONSORSHIP (DIY) in the how to Do florida series!  -Each week, this ā€œin-contentā€ custom produced 45-second  DIY tip ties into the ā€œHow toā€ format of the series and makes your company a part of the show -The how to Do florida affiliate network includes 10 local TV broadcast  stations and Sun Sports network cable exposure across 10 DMA  markets covering the entire state. The show will air a minimum of 46  times across the syndicated affiliates. (8 originals and minimum of 38  replays)  ā€œ DIY Floridaā€ Sponsorship
-Host mentions within the series to promote tips with sponsor identification ā€œ DIY Floridaā€ Sponsorship ,[object Object],DIY SPONSORSHIP includes: ā€œ In-Contentā€ Exposure -SEGMENT SPONSORSHIP OPEN BILLBOARD:Ā Sponsor logo/audio tag line with voice-over announcer at the beginning of each tip.  -SEGMENT SPONSORSHIP CLOSING BILLBOARD: Sponsor logo/audio tag line/web address at the end of each tip.
ā€œ DIY Floridaā€ Sponsorship -One 30-second commercial included in each episode of the how to Do florida series. Commercial airings:
[object Object]

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Htdf Presentation For Linked In

  • 1. Empowering Florida Families to get out and enjoy Florida! Presented By: Kay Stelling (407) 682-3037
  • 3.
  • 4.
  • 6. - Broadcast Phase from July-Sept - Cable phase from Sept-Dec - Online phase from July-Dec
  • 8. Distribution-Broadcast -The series will launch the first week of July on Broadcast television stations in Florida. There will be one airing per week for seven weeks per week per market. -Local stations will have vested interest in promoting the series, since local avails will be sold. -All are weekend runs with air times ranging from 6AM-6PM.
  • 9.
  • 10. Cable
  • 11.
  • 12. 6.6 million Florida homes Distribution-Cable
  • 14.
  • 15. -We will be growing the HTDF social community with various social media servies. Social Media -Our primary focus will be building our Facebook, YouTube, and TwitterĀ communities. -TheĀ integrationĀ of these platforms; with the HTDF website will be crucial for maintaining an interactive relationship with the current, and new followers of the show. Distribution-Online
  • 17. Ā 
  • 18. Ā 
  • 21. PRESENTING SPONSORSHIP -Our how to Do florida PRESENTING SPONSORSHIP offers top billing for your company. Thereā€™s no better visibility than being associated with the how to Do florida series title! -Viewers will hear your company name and see your logo at the open and close of every episode as well as see your commercial at the beginning and ending of the show.
  • 22. PRESENTING SPONSORSHIP -The PRESENTING SPONSORSHIP extends to the how to Do florida website ads and promotions. This category exclusive sponsorship package offers you great ā€œin-contentā€ exposure and positive brand association with the series that discovers Florida treasures! -The how to Do florida affiliate network includes 10 local TV broadcast stations and Sun Sports network cable exposure across 10 DMA markets covering the entire state. The show will air a minimum of 46 times across the syndicated affiliates. (8 originals and minimum of 38 replays)
  • 23. PRESENTING SPONSORSHIP includes: PRESENTING SPONSORSHIP -Product Placement - Producers will make efforts to place presenting sponsorsā€™ product and/or mention presenting sponsor by name when appropriate. -At the beginning and ending billboard of each episode, you will receive a 5-second visual (PRESENTING SPONSOR LOGO) and a 5-second verbal announcement or tag-line while your logo appears with the showā€™s logo. ā€œ In-Contentā€ Exposure
  • 24. - Your company will receive two 30-second spots: one in the first commercial break and one in the last break of each show. PRESENTING SPONSORSHIP Commercial Airings:
  • 25. Your company will receive: -Inclusion on howtodoflorida.com ā€œShow Sponsorsā€ page -10-second pre-roll ID on four (4) ā€œHow toā€ videos featured on home page -Two rotating 125x125 ads through site -Header banner ad on home page -Exclusive use of web versions of all ā€œHow toā€ segments for your marketing purposes. -Logo and link on bi-monthly email newsletter sent to our opt-in email list how to Do florida will use the power of the broadcast show to drive web traffic. The showā€™s website, howtodoflorida.com, will quickly become a resource for how to enjoy Florida. The site will host select content from the show as well as forums and opportunities for viewers to interact. Ā  Web elements PRESENTING SPONSORSHIP
  • 27. -Showcase your companyā€™s experts and message with a category exclusive DO IT YOURSELF SPONSORSHIP (DIY) in the how to Do florida series! -Each week, this ā€œin-contentā€ custom produced 45-second DIY tip ties into the ā€œHow toā€ format of the series and makes your company a part of the show -The how to Do florida affiliate network includes 10 local TV broadcast stations and Sun Sports network cable exposure across 10 DMA markets covering the entire state. The show will air a minimum of 46 times across the syndicated affiliates. (8 originals and minimum of 38 replays) ā€œ DIY Floridaā€ Sponsorship
  • 28.
  • 29. ā€œ DIY Floridaā€ Sponsorship -One 30-second commercial included in each episode of the how to Do florida series. Commercial airings:
  • 30.